Creative Director, Copy

1 week ago

Austin, Texas, United States Whole Foods Market Full time
Job DescriptionWe're seeking a collaborative and positive leader to support brand marketing for Amazon Fresh grocery stores.

As the Creative Director of Copy, you will own the brand voice for Amazon Fresh and lead copy development for customer-facing materials including in-store signage, paid media, social, , email, direct mail, and private brand packaging.


The ideal candidate is at a Senior Copywriter or ACD level with some mentorship experience, looking to elevate his/her leadership skills at the Creative Director level.


You'll be working daily with your counterparts in Design, Art Direction and Packaging to deliver marketing campaigns, launch new programs, drive brand awareness, sales, and customer retention for Amazon Fresh.


As a great communicator, you'll be responsible for building relationships with business partners on both the Amazon and Whole Foods teams and must be able to pivot in the face of fast-paced change.

To be successful, the leader in this role must be passionate about messaging strategy and highly skilled at working with multiple stakeholders to create clarity from complexity.

You must be able to identify and communicate the key marketing messages in any given project, from brand-building campaigns to tactical promotional messaging.

Embrace a hybrid work environment, spending three days a week in our vibrant downtown Austin office. Enjoy the perfect blend of in-person collaboration and the flexibility to thrive in your own space.

You will report to the VP of Creative and Design for Whole Foods Market and Amazon Fresh and manage a team of writers.

We are a people-first company, and big egos don't work out here. We thrive on collaboration and have a laid-back, hard-working culture that values self-responsibility and earning trust. We're a supportive, positive, eclectic group of creative misfits. The right candidate for this role will not just fit into our culture but add to it.

Learn more about the team here:

Responsibilities:
Oversee copy for marketing and packaging deliverables, including in-store signage, paid media, social, , email, direct mail, and private brand packaging

Interpret complex briefs into clear and concise inputs; provide copy direction to team

Review and provide feedback on copy throughout its development, ensuring copy is brand-aligned, customer-first, and uses consistent voice and tone

Own all copy decisions on a project from beginning to end, prioritizing input from several different teams and stakeholders

Continuously refine Amazon Fresh brand guidelines for voice, tone, and other copy best practices

Lead meetings with Amazon partners; provide expert point of view during messaging debates

Build relationships with Amazon marketing stakeholders to further develop cross-team partnership

Present work to Whole Foods Market and Amazon leadership

Develop deep understanding of Amazon technology and processes

Partner closely with CDs of Design, Art Direction, and Packaging on projects; encourage cross-team collaboration

Mentor and coach direct reports; set goals , provide feedback, conduct bi-yearly evaluations

Help remove roadblocks for creatives, constantly looking for opportunities to streamline processes and working with Project Management to implement change

Skills:
Ability to lead and inspire a team of direct report s

A bility to work with multiple stakeholders to simplify complex messaging

A bility to develop clear goals and priorities for team members

A bility to operate among ambiguity and moving targets

A bility to build cross-functional partnerships and inspire collaboration and action

A bility to quickly integrate into new technological tools an d systems

Qualifications:

2+ years of leadership OR mentor experience managing a copy/creative team

6+ years of copywriting experience at a brand or agency

Experience managing the creative copy development process

Experience managing junior writers and building team culture

(This Team Member will be required to be located in Austin and report to our office 3 days/week. Remote candidates will not be considered unless able to relocate. Portfolio must be submitted with application in order to be considered).


At Whole Foods Market, we provide a fair and equal employment opportunity for all Team Members and candidates regardless of race, color, religion, national origin, gender, pregnancy, sexual orientation, gender identity/expression, age, marital status, disability, or any other legally protected characteristic.

Whole Foods Market hires and promotes individuals solely based on qualifications for the position to be filled and business needs.

Whole Foods Market works with job sites like Indeed, LinkedIn, and ZipRecruiter to promote opportunities at our company.

Please be aware that other career sites may not be accurate or up to date and may even be fraudulent.

We encourage and recommend all candidates to apply via our site.


Who are we? Well, we seek out the finest natural and organic foods available, maintain the strictest quality standards in the industry, and have an unshakeable commitment to sustainable agriculture.

Add to that the excitement and fun we bring to shopping for groceries, and you start to get a sense of what we're all about.

Oh yeah, we're a mission-driven company too.


Whole Foods Market attracts people who are passionate - about great food, about the communities they live in, about how we treat our planet and our fellow humans - and who want to bring their passion into the workplace and make a difference.

Learn more about careers at Whole Foods Market here )

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