Performance Marketer MX

2 weeks ago

San Francisco, California, United States Simera Full time

Simera is a global employment company that connects top talent with remote work opportunities offered by its network of US-based clients. Our technology creates talent profiles for job seekers based on their skills, work history, and education. Our talent consultants meet with each qualified candidate to understand their career goals and salary requirements so that we can find the right match.

Summary:

We are seeking a talented Performance Marketer to join our dynamic marketing team. As a Performance Marketer, you will be responsible for driving results-oriented campaigns across various digital channels with the aim of maximizing ROI and achieving business objectives. The ideal candidate will possess a blend of analytical prowess, strategic thinking, and creativity to optimize campaigns effectively.

Key Responsibilities

  • Develop and execute performance marketing strategies to drive user acquisition, engagement, and conversion across digital channels such as paid search, display advertising, social media, and email marketing.
  • Implement data-driven tactics to optimize campaign performance, including A/B testing, audience segmentation, and targeting optimization.
  • Manage and optimize advertising budgets to ensure efficient allocation of resources and maximize return on investment.
  • Monitor key performance indicators (KPIs) and analyze campaign metrics to identify trends, insights, and areas for improvement.
  • Collaborate cross-functionally with design, content, and product teams to develop compelling creative assets and landing pages that drive conversion.
  • Stay up-to-date with industry trends, best practices, and emerging technologies in performance marketing to maintain a competitive edge.
  • Generate regular reports and communicate campaign performance, insights, and recommendations to stakeholders.
  • Continuously evaluate and test new acquisition channels, tools, and strategies to expand our marketing reach and effectiveness.
  • Identify opportunities for automation and process improvements to streamline campaign management and optimization.
  • Stay abreast of regulatory requirements and ensure compliance with relevant laws and guidelines in all marketing activities.
Qualifications
  • Proficiency in English language skills at either B2 or C1 level is required
  • English Resume is required
  • Bachelor's degree in Marketing, Advertising, Business, or related field.
  • 1-2 years of experience in performance marketing, with a track record of driving measurable results and ROI.
  • Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, and others.
  • Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
  • Experience with web analytics tools (e.g., Google Analytics) and marketing automation platforms.
  • Excellent communication skills with the ability to present complex data and concepts in a clear and concise manner.
  • Creative thinker with a problem-solving mindset and a passion for innovation.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
  • Strong attention to detail and a commitment to delivering high-quality work.
  • Certifications in Google Ads, Facebook Blueprint, or other relevant platforms are desirable.

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