E-Commerce Specialist

3 weeks ago

Orlando, Florida, United States Hilton Grand Vacations Full time

Join the Hilton Grand Vacations team and seize the opportunity to enjoy outstanding benefits and professional growth while making a visible impact within the organization

About the role:

As the E-commerce Specialist, you will play a key role in driving the performance of online hotel marketing efforts to support Global Inventory Management. You will be accountable for managing pay-per-click and cost-per-acquisition marketing programs to boost visitor traffic and secure reservations for our rental website and resort microsites.

Here's why you will love it here:

  • Recognition Programs and Rewards
  • Starting Day One Excellent health care options, including medical, dental, and vision
  • Go Hilton: Travel Discounts Program Hilton hotel rates worldwide.
  • Employee Assistance Program that supports your physical and mental well-being.
  • Paid Vacation Time and Paid Sick Days
  • 401(k) program with company match
  • Tuition reimbursement programs
  • Numerous learning and advancement opportunities
  • And more
Responsibilities include:
  • Works closely with the Director of Rental E-Commerce and Manager of Digital Marketing Projects to sustain critical infrastructure for third-party campaign deployments via search engine marketing (SEM), display advertising, and affiliate programs.
  • Serves as program manager for vendor relationships with Google, Bing, TripAdvisor, The Guestbook, and other partners.
  • Defines and documents desired tactical outcomes for every campaign.
  • Chairs monthly reviews with each vendor.
  • Coordinates budgeting and verifies the accuracy of vendor invoices.
  • Utilize guest-centric data to make tangible recommendations to improve monthly campaign performance.
  • Collaborates with Brand & Creative Services, Legal, and other departments on the creation and maintenance of content, imagery, and promotional offers used in paid search, business listings, and retargeting campaigns.
  • Develops and maintains standard operating procedure (SOP) documentation for business processes for the day-to-day execution of online media programs. Cross trains Digital Experience Analysts to provide supplemental support during seasonal peaks.
  • Embodies the HGV Values of Hospitality, Integrity, Leadership, Teamwork, Ownership, Now,
  • Completes all required Company training/compliance courses as assigned.
  • Adheres to Company standards and maintains compliance with all policies and procedures.
  • Other duties as assigned.
Job Details:
  • Following the introductory period, the position is open to a hybrid work model within the Orlando or Las Vegas area.
  • Available to support meetings with internal clients in Europe, the East/West Coast, and Hawaii.
  • Travel may be required once every six months for a conference or all-hands meeting.
Key Skills and Experience:
  • 1-3 Years related experience.
  • Bachelor's Degree
  • Passion for learning new digital marketing strategies, trends, and technologies for driving guest experience.
  • Excellent attention to detail and a proactive mindset, constantly looking for the next opportunity to collaborate with internal teams and partners.
  • Strong project management skills with an ability to multi-task effectively under time and resource constraints.
  • Comfortable articulating the logic behind the delivery of any campaign initiative across all levels of management.
  • Proficient in MS Office Suite (notably PowerPoint and Excel).
  • Up to 10% travel
Preferred, but not required:
  • Knowledge of website analytics tools (e.g.: Google Search Console, Google Analytics, Adobe Analytics, Microsoft Clarity, Ahrefs, Screaming Frog).
  • Previous experience managing digital marketing campaigns, including paid search, retargeting, and affiliate marketing programs, is helpful.
  • Prior experience with content management systems (e.g.: WordPress, Drupal, Amadeus IHotelier Suite) and working knowledge of HTML, CSS, and JavaScript.
  • Familiarity with ad serving platforms (e.g.: Google Ads, Taboola, AdRoll) or media buying.
Our dedication to excellence is recognized and celebrated by some outstanding accolades including being named to Newsweek's Most Loved Workplaces list in 2021, a Stevie American Business Awards Gold winner for Company of the Year in Hospitality and Leisure, ranked a top company by LinkedIn in Travel & Hospitality on its 2022 Top Companies Industry Edition list and becoming a Great Place to Work certified company, earning our 2022 certification.

We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We will ensure that individuals with disabilities are provided accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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