Lifecycle Marketing Lead

2 weeks ago

Melbourne, Florida, United States Roman Health Pharmacy LLC Full time
Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive.

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world.

This purpose sits at the centre of everything we do.

We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections.

Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.


How you'll make an impact:


As a Lifecycle Marketing Lead, you will play a crucial role in supporting Xero's global small business lifecycle and engagement strategy to improve product utilisation, time to value and drive continuous incremental uplifts throughout our direct to small business channel.

Reporting into our Lifecycle Marketing Manager, you will be part of a team responsible for ideating and delivering personalised, orchestrated journeys that are #beautiful, relevant and above all impactful.

You'll effectively leverage all direct marketing channels, tooling and data at your disposal for the best customer outcomes - including but not limited to, email, in-product communications, push and SMS.

We are looking for a Lifecycle Marketing Lead who is

data-savvy,

commercially astute

and

apt at working with both business and technical stakeholders

to drive outcomes that deliver high quality customer conversion and overall market share growth here at Xero.

What you'll do:
Use a human-centered design approach to map who our users are, what they need and design communication journeys that ensure every engagement point we have adds value
Work collaboratively with Product Marketing, Product Onboarding, Customer Success, Regional Marketing, Design and Analytics specialists to deeply understand the end-to-end customer journey in order to inform your recommendations to the communications experience in your lifecycle specialisation
Identify and provide requirements for appropriate customer research along the lifecycle journey, to ensure we have actionable insights and are tracking and solving real customer problems
Use Salesforce Marketing Cloud to gain insights into our customer engagement behaviour that can help inform other areas of the business
Drive customer lifecycle programs that are commercially aligned to business goals and strategy, by always linking the customer or commercial need and opportunity
Ideate and drive optimisation and innovation within the customer journey, ensuring that magic is happening at every touchpoint & interaction, through a continuous test-and-learn 'never done' approach
Own the customer success metrics relevant to your role, continuously reviewing and analysing Product Milestone completion, 0-90 day retention, >90 day retention
Leverage data and qualitative/quantitative customer insights to define lifecycle initiative briefs, insightful hypotheses, creative and user experience
Analyse experiment and journey performance, tying it back to the original objectives and hypothesis, report on results and share the metrics that matter most to our stakeholders and business

What you'll bring:

7+ years of experience in email marketing and/or marketing automation platform and digital experimentation
Experience in Salesforce Marketing Cloud and Sales Cloud& Google Analytics
A deep understanding of human-centred design, service design or design thinking
Highly strategic and customer led approach with the ability to identify opportunities of value for the business and customer
A deep knowledge and understanding of audience data and segmentation
A drive for high performance, aiming for end-to-end data driven outcomes
Excellent project management skills and ability to juggle multiple projects at once
Self-motivated, achievement oriented, innovative thinker, who naturally thrives in a highly dynamic work environment
Excellent written and verbal skills with the ability to communicate with stakeholders the "why" for each project
Why Xero?

Offering very generous paid leave to use however you'd like (plus statutory holidays), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, health insurance, life insurance, and income protection, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value, you'll do the best work of your life at Xero.

Our collaborative and inclusive culture is one we're immensely proud of.

We know that a diverse workforce is a strength that enables businesses, including ours, to better understand and serve customers, attract top talent and innovate successfully.

We are a member of Pride in Diversity, in recognition of our inclusive workplace. Our goal is to make sure you feel welcome and supported to do the best work of your life.
At Xero we embrace diversity and inclusion and value a #challenge mindset.

Research has shown that women and underrepresented groups are less likely to apply to jobs unless they meet every single competency or experience .

If you are excited about this role, but your past experience doesn't align perfectly, we encourage you to apply anyway.

You could be just the right person for this role and Xero.

If you have any support or access requirements, we encourage you to advise us at time of application and throughout the interview process.

#J-18808-Ljbffr

  • Lead, Project Engineering

    2 weeks ago

    Melbourne, Florida, United States L3Harris Technologies Full time

    Job Title: Lead, Project Engineering (TS/SCI clearance)Job Code: 10322 Job Location: Melbourne, FL Job Description: L3Harris has an immediate opening for a Lead Project Engineer for full lifecycle Project Engineering support for a suite of programs focused on software deliverables. The PE will be managing the execution of the space development to ensure...

  • Marketing Director

    2 weeks ago

    Melbourne, Florida, United States Denovo Realty Full time

    Denovo Realty is seeking a Marketing Director to join our team. The ideal candidate will be responsible for managing marketing projects, overseeing orders, and ensuring smooth project execution. Strong organizational and project management skills are essential for this role. If you are passionate about marketing and have a knack for keeping projects on...

  • Lead Cost Controller

    2 weeks ago

    Melbourne, Florida, United States Department of Transport and Planning Full time

    RoleWork in collaboration with Project Managers, Program and Project Accounting teams, Finance Teams and PMO to ensure project schedules and finances are accurate and up to date, driving consistency for precise project execution and reporting. Ensure alignment with DTP's Investment Lifecycle Framework and PMO reporting requirements. Support the Maintenance...

  • SVP, Marketing

    2 weeks ago

    Melbourne, Florida, United States Space Coast Credit Union Full time

    BAYTREE HEADQUARTERS8045 North Wickham RoadMelbourne, FL 32940, USA Description Space Coast Credit Union (SCCU), the 3 rd largest credit union in Florida, is looking for a Senior Vice President of Marketing to join our ONESCCU team at our Melbourne Headquarters location SCCU has been in business for over 70 years, has over 9 billion dollars in assets and WE...

  • Lead, Systems Engineer

    2 weeks ago

    Melbourne, Florida, United States L3Harris Technologies Full time

    Job Title: Systems Engineer LeadJob Location: Melbourne, FL (Hybrid)The company is looking for a Systems Engineer Lead to join their team in Melbourne, FL. As a Systems Engineer Lead, you will play a crucial role in supporting advanced systems that enhance the safety and security of global air traffic management and DoD Network Systems.Key...

  • Assistant Food

    4 weeks ago

    Melbourne, Florida, United States Element by Westin Melbourne Oceanfront Full time

    ****Brand new opening****Driftwood Hospitality Management's company culture empowers our associates to take initiative, be proactive, and contribute to the success of their property with well-defined strategies and objectives. Driftwood Hospitality Management is renowned for our fully integrated approach to hospitality services — all with outstanding...

  • Assistant Food

    1 month ago

    Melbourne, Florida, United States Element by Westin Melbourne Oceanfront Full time

    ****Brand new opening****Driftwood Hospitality Management's company culture empowers our associates to take initiative, be proactive, and contribute to the success of their property with well-defined strategies and objectives. Driftwood Hospitality Management is renowned for our fully integrated approach to hospitality services — all with outstanding...

  • Assistant Food

    4 weeks ago

    Melbourne, Florida, United States Element by Westin Melbourne Oceanfront Full time

    Driftwood Hospitality Management's company culture empowers our associates to take initiative, be proactive, and contribute to the success of their property with well-defined strategies and objectives. Driftwood Hospitality Management is renowned for our fully integrated approach to hospitality services — all with outstanding client service. Our team is...

  • Assistant Food

    4 weeks ago

    Melbourne, Florida, United States Element by Westin Melbourne Oceanfront Full time

    Driftwood Hospitality Management's company culture empowers our associates to take initiative, be proactive, and contribute to the success of their property with well-defined strategies and objectives. Driftwood Hospitality Management is renowned for our fully integrated approach to hospitality services — all with outstanding client service. Our team is...

  • Onsite Representative Lead

    2 weeks ago

    Melbourne, Florida, United States Incora Full time

    Incora (a merge of 2 great companies': Pattonair and Wesco) is a leading, global provider of innovative supply chain solutions. Our promise to our customers is to reduce complexity and increase reliability so they can deliver mission-critical solutions that improve our world. We exist to enable the mission critical. With a strong foundation in the aerospace...

  • Onsite Representative Lead

    2 weeks ago

    Melbourne, Florida, United States Incora Full time

    IncoraTM (a merge of 2 great companies': Pattonair and Wesco) is a leading, global provider of innovative supply chain solutions. Our promise to our customers is to reduce complexity and increase reliability so they can deliver mission-critical solutions that improve our world. We exist to enable the mission critical. With a strong foundation in the...

  • Java Developer

    2 months ago

    Melbourne, Florida, United States Wipro Limited Full time

    Job Description· Perform design development and support of existing and new products.· Understand product vision and business needs to define product requirements and product architectural solutions.· Serve as a technical expert to define and maintain the application architectural frameworks/patterns processes standards and guidelines related to systems...

  • Product Manager

    6 hours ago

    Melbourne, Florida, United States Satcom Direct Full time

    COMPANY OVERVIEW:Satcom Direct (SD) provides global connectivity solutions for business and general aviation, military, government, and land mobile services. Since 1997, SD has worked to solve the unsolvable and advance the technology of connectivity through our industry-leading hardware and flight operations software. Our company culture is based on...

  • Salesforce Architect

    2 weeks ago

    Melbourne, Florida, United States LAUNCH Technical Workforce Solutions Full time

    POSITION SUMMARYLAUNCH is seeking a highly skilled and experienced Salesforce Architect to join our team. As a Salesforce Architect, you will be responsible for not only working "hands-on" with Salesforce functionalities but also assisting the team with best practices and innovative solutions. You will play a crucial role in architecting, designing, and...

  • Embedded Software Engineer

    2 weeks ago

    Melbourne, Florida, United States Actalent Full time

    Job Title: Embedded Software EngineerJob DescriptionWe are seeking an Embedded Software Engineer to join our team. The successful candidate will develop, modify, and maintain customized or standardized applications using software engineering best practices and standards. This role includes participation in the full life-cycle of software development, from...

  • Housekeeping Manager

    1 month ago

    Melbourne, Florida, United States Element by Westin Melbourne Oceanfront Full time

    ****Brand new opening****Driftwood Hospitality Management's company culture empowers our associates to take initiative, be proactive, and contribute to the success of their property with well-defined strategies and objectives. Driftwood Hospitality Management is renowned for our fully integrated approach to hospitality services — all with outstanding...

  • Housekeeping Manager

    4 weeks ago

    Melbourne, Florida, United States Element by Westin Melbourne Oceanfront Full time

    ****Brand new opening****Driftwood Hospitality Management's company culture empowers our associates to take initiative, be proactive, and contribute to the success of their property with well-defined strategies and objectives. Driftwood Hospitality Management is renowned for our fully integrated approach to hospitality services — all with outstanding...

  • Commercial Operations Manager

    4 weeks ago

    Melbourne, Florida, United States GE Full time

    Job Description SummaryJob DescriptionEssential Functions / Responsibilities:GE Energy Management Services LLC seeks Commercial Operations Manager (multiple positions) to be responsible for providing all aspects of commercial management including contract & proposal development for GE Digital, Grid Software Solutions. Responsible for managing complete...

  • Commercial Operations Manager

    2 weeks ago

    Melbourne, Florida, United States GE Full time

    Job Description SummaryJob DescriptionEssential Functions / Responsibilities:GE Energy Management Services LLC seeks Commercial Operations Manager (multiple positions) to be responsible for providing all aspects of commercial management including contract & proposal development for GE Digital, Grid Software Solutions. Responsible for managing complete...

  • Commercial Operations Manager

    4 weeks ago

    Melbourne, Florida, United States GE Full time

    Job Description SummaryJob DescriptionEssential Functions / Responsibilities:GE Energy Management Services LLC seeks Commercial Operations Manager (multiple positions) to be responsible for providing all aspects of commercial management including contract & proposal development for GE Digital, Grid Software Solutions. Responsible for managing complete...