Group Copy Supervisor

1 week ago

Parsippany, New Jersey, United States IPG Health Full time


Job Description

JOB SUMMARY:

The Group Copy Supervisor (GCS) manages all aspects of copy on a sizeable amount of business including multiple brands and a team of copywriters. Responsible for ideating new campaigns and innovative tactics, overseeing creative execution, and finding strategic brand solutions. The GCS partners closely with cross-functional brand team(s) to ensure the integrity of the creative work is maintained. The GCS is responsible for the supervision and career development of copy team members; seen as a champion of the creative and providing significant support to creative leadership.

ESSENTIAL FUNCTIONS:

Copywriting and Creative Execution

Responsible for all aspects of copy across brand(s) with the ability to find harmony between client objective and agency creative vision.

Cross-Functional Collaboration

Partners closely with cross-functional team members in a productive manner to attain/maintain creative vision outlined for the brands and agency.

Strategic Thinking

Maintains knowledge and displays deep understanding of marketing plans including objectives, strategies, and how success will be measured.

Client Management

Presents creative work regularly to internal teams and clients, leads discussions to uplevel the work, based on intimate knowledge of the data, the market, and the brand strategy.

Talent Management

The GCS supervises copywriters or freelancers, evaluates work, gives constructive feedback to prompt full copy potential, and works independently.

Administration

Maintains timely, detail-oriented, and accurate approaches to administrative duties.

JOB DUTIES/RESPONSIBILITIES:

Copywriting and Creative Execution

Oversees and contributes to copy content for assigned projects that is on strategy and in language that is original, compelling, distinctive, and synergistic with art/graphic.

Guides the creation of language that is compelling for varied audiences across a variety of mediums while staying true to the established brand tone.

Provides art direction guidance as it relates to the concept.

Develops new, bold creative ideas to support brand(s) goals while managing the day-to-day copy needs of team.

Takes an active role in agency/client review and routing systems; revises agency copies, identifies problems or inconsistencies, solves problems by reviewing with supervisor/account services.

Demonstrates consistency in effectiveness and delivery of job expectations across multiple projects and brand.

Cross-Functional Collaboration

Maintains and strengthens positive relationships with various agency departments including Editorial, Account, Strategy, and Project Management.

Communicates consistently and effectively with team members regarding deadlines, revisions, quality control and new work.

Partners closely with Art partner and team to contribute and execute creative approaches to communicate brand personality and messages for both the overall campaign and

individual materials.

Proactively approaches leadership with new ideas and suggestions for personal career growth and team dynamics.

Strategic Thinking

Champions of the client's marketplace, competition, marketing objectives and strategies.

Meaningfully and proactively creates innovative ideas appropriate to the clients marketing strategy, and audience needs.

Active participant in strategic and tactical brainstorming meetings.

Fully understands the creative brief and the role it plays in creative evolution, taking into consideration client feedback.


Client Management

Maintains and strengthens solid client relationships and trust through clear and authoritative presentations, thorough understanding of brand data, language nuance, and strategic direction.

Talent Management

  • Proactively communicates with all team members in a productive manner to ensure creative vision is maintained and deadlines are met.
  • incoming tasks and assignments as appropriate.

Responsible for hiring, staffing, and full life-cycle talent management (eg, delivering feedback, annual reviews, general and performance management).

Administration

Ensures accurate and timely reporting of timesheets for self and copy team.

Contributes to resourcing and scoping conversations.

EDUCATION:

DEGREE/DIPLOMA

AREA OF STUDY

REQUIRED/PREFERRED

Bachelor's

Marketing, Advertising, Communications, or related field

Preferred

LICENSES AND CERTIFICATIONS:

N/A

EXPERIENCE:

MINIMUM EXPERIENCE

AREA OF EXPERTISE

REQUIRED

6 years

2 years

Advertising/Marketing experience

Exposure to Pharmaceutical Advertising

Preferred

Preferred

KNOWLEDGE AND SKILLS:

Proficient in Microsoft Office Suite (Word, Teams, PowerPoint, Excel) or equivalent programs

Familiarity with Adobe Suite (Acrobat, Indesign).

  • Proficient in social media and digital best practices.
  • Knowledge of healthcare copywriting-AMA style, health literacy, referencing and factchecking, prepping for medical/legal/regulatory submissions (preferred).
  • Excellent written and verbal communication.

COMPETENCIES:

Communication: Expresses ideas accurately, clearly, and passionately.

Organization: Manages time, creates clear goals, identifies and finds the resources (eg, time, people, materials) needed to achieve them, and schedules tasks so that work is completed on time.

Collaboration: Works effectively in a team environment to build and foster collaboration.

Problem-Solving: Shows interest in finding the cause of problems, looks for and chooses effective solutions, and takes the necessary action to resolve them.

Creativity: Demonstrates a creative mind.

Engaged/Motivated: Is attentive and shows interest in the subject.

Quality Orientation: Detail-oriented, monitors the quality of work and makes any

necessary improvements.

People Management: Coaches to develop capabilities beyond their job duties.

Presentation: Able to clearly convey expertise and passion for the work.

Interpersonal Skills: Able to work effectively in a team environment and build relationships

with others.

OTHER INFORMATION:

Portfolio of work demonstrating strong and consistent writing ability required.

STATEMENT OF UNDERSTANDING:

We are providing you with this job description as a guideline for your role. Based on your team, your role may vary slightly, and you may perform other duties or have responsibilities that are dictated by business needs. However, if you think that there are elements of this job description that are inaccurate, please speak with your manager and/or HR Partner.

In addition, this job description is not intended to include modifications consistent with providing reasonable accommodation for a disability.

Salary

$115,000 to $160,000 annually

The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.

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