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Digital Marketing Manager, Paid Search
3 months ago
Since 2002, we have expanded to more than 40 locations, and we have no plans of slowing down anytime soon.
We are seeking big thinkers to lead us into the future and explore the career of a lifetime.Ranked the #1 Best Staffing Firm to Work for in North America by Staffing Industry Analysts (Category:
500+ Employees)
An Inc. 5000 fastest growing private company in America every year since 2007
Description
:
The
Digital Marketing Manager, Paid Search collaborates with
colleagues across departments and lines of business to understand their client and candidate target audiences
.
The position will
execute SEM and paid social campaigns that meet
the
desired KPIs
.
Essential
Job Functions:
T
o perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skills, and abilities
required
.
Duties and
Responsibilities
:
Develop
s
and implement
s
SEM strategies to boost brand visibility, generate
s
leads, and
optimize
s
ROI for affiliated brands, incorporating audits, restructuring, and ongoing optimizations
Create
s
and manage
s
Google Ads and other paid search campaigns, continually refining for performance
Generate
s
internal reports on pertinent paid search KPIs and metrics for analysis
Strategize
s
, execute
s
, and evaluate
s
paid campaigns across LinkedIn and other social platforms to meet specified KPIs, emphasizing lead generation, downloads, website traffic, and impressions
Oversee
s
budget forecasting and allocation recommendations across brands and paid media channels, fostering collaboration with SEO, Content, Email, and Social Media teams for a
full-funnel
marketing approach
The above statements describe the general nature and level of work only. They are not an exhaustive list of all required responsibilities, duties, and skills. Other duties may be added, or this description amended at any time.
Reasonable
accommodations
may be made to enable qualified individuals with disabilities to perform the essential functions
.
Desired Competencie
s
:
Action Oriented
Embracing new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm
Communicates Effectively
Develops and delivers written and verbal communication that conveys clear understanding of different audiences and their levels of comprehension. Active listener to ensure clear understandin
g
Customer/Candidate Focus
Builds strong relationships and delivers customer-centric solutions
Fosters Innovation
Embraces an open-minded curiosity when approached with
new ideas
and supports workforce optimizatio
n
Growth Mindset
Embraces challenges, seeks out inspiration in others, and open to continuously improving and developing skills and business knowledge
Results Oriented
Consistently achieves results, even under tough circumstances
Tech Savvy
Anticipates
and adopts innovations in business-building digital and technology applications
Education
and Experience
:
Bachelor's degree in marketing
,
d
ata
a
nalytics
,
or another related field
required
At least 3 years' experience in paid search or SEM role
required
Industry experience
executing B2B paid search campaigns
required
Google Ads and Google Analytics experience
required
Location
:
In
office.
Hybrid/Remote option may be considered with Management approval.
Travel Requirements:
10% travel (
e.g.
10%
travel to
differing locations, 90% of the time working from an office)
Physical Demands:
The physical demands described are representative of those that must be met by an employee to successfully perform the essential function
s
of this
position:
Frequent
:
Sitting, walking
,
eye
/hand/foot coordination
and
repetitive motion.
Occasional
:
Standing
and
b
ending
.
Infrequent:
Lifting up to 10 pounds
.
Vaco, LLC ("we," "our," or "Vaco") respects your privacy and is committed to providing a transparent notice of our Notice at Collection and Privacy Policy for California Residents.
This Notice and Privacy Policy for California Residents applies solely to those who reside in the State of California ("consumers" or "you").
For additional details, click here .Vaco is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.
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Are you legally authorized for employment in the United States?
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- Do you have at least 3 years' experience in a Paid Search or SEM role?
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