Sales Specialist

6 days ago


West Des Moines, Iowa, United States HDG, Inc. Full time

The Sales Specialist will be responsible for building relationships with prospective residents and their families, guiding them through the decision-making process, and ultimately facilitating move-ins.

This role requires strong interpersonal skills, empathy, and a passion for helping seniors find the perfect living arrangement. The Sales Specialist works closely with the Executive Directors (ED's) and the Regional Director of Sales & Marketing in the development and execution of the marketing plans for all communities.

Essential Duties and Responsibilities - Sales Specialist

  • Travels to communities with open sales roles. Quickly analyzes pipeline and carries out primary sales responsibilities at this community.
  • Tours all Senior Living inquiries and follows up, working to help navigate with the prospect and family to an ideal result is achieved.
  • Conduct sales outreach to prospective professionals in the community that can refer prospects through phone calls, emails, and in-person meetings.
  • Build rapport and establish trust with prospects by understanding their needs, preferences, and concerns related to senior living.
  • Conduct personalized tours of the community, highlighting amenities, services, and lifestyle options to showcase the benefits of living in our community.
  • Provide guidance and support to prospects throughout the decision-making process, addressing questions, overcoming objections, and alleviating any concerns.
  • Collaborate with internal stakeholders, including Executive Directors, marketing team, and healthcare professionals, to coordinate and execute sales efforts.
  • Maintain accurate and up-to-date records of prospect interactions, sales activities, and move-in status in the CRM system.
  • Meet or exceed sales targets and occupancy goals for the community, consistently striving to drive revenue and occupancy growth.
  • Stay informed about industry trends, competitor offerings, and market dynamics to identify opportunities for differentiation and competitive advantage.
  • Participate in networking events, community outreach activities, and industry conferences to generate leads and promote awareness of the community.
  • Provide exceptional customer service to prospects and their families, ensuring a positive experience throughout the sales process. Manages all move-ins/outs to achieve maximum revenue performance for the community. Communicates incoming resident's special needs or requirements to the Director of Resident Services. Assists in maintaining an active, meaningful wait list.
  • Assists in lead generating activities to ensure adequate leads are produced in order to meet performance expectations. Manages and maintains a working knowledge of the lead tracking and marketing software programs and systems.
  • Assists in the success of internal sales programs such as the resident/family referral and associate referral programs.
  • Maintains and communicates current product information to staff (pricing, program changes, policy changes and promotional programs), and tour readiness.
  • Creates and maintains a positive image of the community with residents, the community, and other staff associates. Maintains effective relationships with all residents and their families. Attends resident functions and focuses on room turns and customer service.
  • Assists the Regional Director of Sales & Marketing with training and coordination of appropriate in-house staff to serve as back-up for tours and the move-in process including the completion of all required paperwork to facilitate an admission.
  • Maintains a database of contacts/community resources along with knowledge of industry trends and legislative/regulatory issues.
  • Assists with the evaluation process of customer satisfaction, shares results with the leadership team to develop action plans as needed. Utilize discharge satisfaction survey to send to discharged residents.
  • Assists in the development and ordering of community materials such as brochures, press releases, and any advertising etc.
  • When sales positions are filled, partners with the Regional Director of Sales & Marketing to determine which sales team members may need additional support to boost sales.
  • Other duties as assigned.
Requirements
  • An associate or bachelor's degree with course work in sales, marketing, business administration, social services or related area or three (3) years of experience in senior living setting working within a sales and marketing role preferred.
  • Experience in CRM entries and follow up.
Success Factors
  • Proven track record of success in meeting or exceeding sales targets and driving revenue growth.
  • Strong interpersonal skills and the ability to build rapport with diverse audiences, including seniors and their families.
  • Ability to coach and lead team members, with a strong drive to help to grow them in their role.
  • Excellent communication skills, both verbal and written, with the ability to effectively articulate the value proposition of senior living.
  • Empathy, patience, and compassion for seniors and their families navigating the transition to senior living.
  • Detail-oriented with strong organizational and time management skills.
  • Proficiency in CRM software, Microsoft Office Suite, and other sales tools.
  • Willingness to work flexible hours, including evenings and weekends, as needed.
  • Passion for making a positive difference in the lives of seniors and contributing to the success of the community.


  • Des Moines, Iowa, United States Cognizant Full time

    Service Line Sales Specialist – Software & Platform Engineering About Cognizant Cognizant is one of the world's leading professional services companies, helping clients become data-enabled and data-driven in the digital era. Our industry-based, consultative approach helps companies evolve into modern businesses. By leading clients in using technologies...


  • Des Moines, Iowa, United States Cognizant Full time

    Service Line Sales Specialist – Software & Platform Engineering About Cognizant Cognizant is one of the world's leading professional services companies, helping clients become data-enabled and data-driven in the digital era. Our industry-based, consultative approach helps companies evolve into modern businesses. By leading clients in using technologies...


  • Des Moines, Iowa, United States IDEXX Full time

    Communicating the true value of our veterinary diagnostic and technology products and services is at the heart of our IDEXX's commercial business. Our sales professionals develop deep and meaningful relationships offering solutions to meet our customers' unique needs.As a Digital Radiography Specialist, you will be on the front lines working to build strong...


  • Des Moines, Iowa, United States IDEXX Full time

    Communicating the true value of our veterinary diagnostic and technology products and services is at the heart of our IDEXX's commercial business. Our sales professionals develop deep and meaningful relationships offering solutions to meet our customers' unique needs.As a Digital Radiography Specialist, you will be on the front lines working to build strong...


  • Des Moines, Iowa, United States Cognizant Technology Solutions Full time

    Service Line Sales Executive – Software & Platform EngineeringAbout CognizantCognizant is one of the world's leading professional services companies, helping clients become data-enabled and data-driven in the digital era. Our industry-based, consultative approach helps companies evolve into modern businesses. By leading clients in using technologies...


  • Des Moines, Iowa, United States Cognizant Technology Solutions Full time

    Service Line Sales Executive – Software & Platform EngineeringAbout CognizantCognizant is one of the world's leading professional services companies, helping clients become data-enabled and data-driven in the digital era. Our industry-based, consultative approach helps companies evolve into modern businesses. By leading clients in using technologies...

  • Benefits Specialist

    7 days ago


    Des Moines, Iowa, United States Symetra Life Insurance Company Full time

    About the RoleWe are looking for a Benefits Specialist to join our team at Symetra. As a Benefits Specialist, your main goal will be to support our Life, Disability, and Supplemental Health sales teams with inforce business. You'll be in charge of managing relationships with new and existing customers, growing the business, and handling any issues that may...


  • Des Moines, Iowa, United States Ross Stores Full time

    Ross Stores E.Army Post Road [Safety Guard / Security] As a Store Protection Specialist at Ross Stores, you'll: Mitigate theft and fraud and maintain a safe and secure environment; Provide a visible presence at the Store entrances/exits; Deter opportunity for theft by demonstrating ""command"" presence in a Company issued vest/required black attire; Walk the...


  • Des Moines, Iowa, United States Boston Scientific Full time

    Additional Location(s): US-IA-Central/Des MoinesDiversity - Innovation - Caring - Global Collaboration - Winning Spirit - High PerformanceAt Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With...


  • Des Moines, Iowa, United States Boston Scientific Full time

    Additional Location(s): US-IA-Central/Des MoinesDiversity - Innovation - Caring - Global Collaboration - Winning Spirit - High PerformanceAt Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With...

  • GHX Specialist

    3 weeks ago


    Des Moines, Iowa, United States Syngenta Full time

    What you will be doing?Create demand at the customer level, ensuring that the customer is knowledgeable about our products and has further interest in Syngenta solutionsAct as a steward of the Syngenta portfolio by making recommendations and by managing concerns in the field as needed, in partnership with Agronomy Delivering a unique customer obsession...

  • GHX Specialist

    4 weeks ago


    Des Moines, Iowa, United States Syngenta Full time

    What you will be doing?Create demand at the customer level, ensuring that the customer is knowledgeable about our products and has further interest in Syngenta solutionsAct as a steward of the Syngenta portfolio by making recommendations and by managing concerns in the field as needed, in partnership with Agronomy Delivering a unique customer obsession...


  • Des Moines, Iowa, United States MSC Industrial Supply Co. Full time

    Build a better career with MSC. Serving customer and community starts with the very best people doing their very best work. That is precisely what we have at MSC Industrial Supply Co., a leading North American distributor of metalworking and maintenance, repair, and operations (MRO) products and services. Watch HERE ) to find out why you should work at MSC...


  • Des Moines, Iowa, United States MSC Industrial Direct Co., Inc. Full time

    Build a better career with MSC.Serving customer and community starts with the very best people doing their very best work. That is precisely what we have at MSC Industrial Supply Co., a leading North American distributor of metalworking and maintenance, repair, and operations (MRO) products and services. Watch HERE to find out why you should work at MSC and...


  • Des Moines, Iowa, United States Boston Scientific Full time

    Additional Location(s): N/ADiversity - Innovation - Caring - Global Collaboration - Winning Spirit - High PerformanceAt Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest...


  • Des Moines, Iowa, United States Palmer Group Full time

    Job DescriptionJob DescriptionOur construction industry client has recently been in collaboration with Palmer Group during their search for their next Accounting Specialist to join and enhance their team. If you would like to be considered for this position within a small, family-feel company culture, apply nowResponsibilities:Perform reconciliationsAccounts...


  • Des Moines, Iowa, United States EquipmentShare Full time

    EquipmentShare is Hiring a Government Contract Specialist EquipmentShare is searching for a Government Contract Specialist for our corporate office in Columbia, MO, to support our team as the department continues to grow. This is a remote opportunity. Primary Responsibilities Manage and maintain government purchasing agreement lifecycle (from sourcing to...


  • Des Moines, Iowa, United States GRIFOLS, S.A. Full time

    Do you want to join an international team working to improve the future of healthcare? Do you want to improve the lives of millions of people? Grifols is a global healthcare company which, since its foundation in Barcelona in 1909, has been working to improve the health and well-being of people all over the world. Our four divisions - Bioscience,...


  • Des Moines, Iowa, United States GRIFOLS, S.A. Full time

    Do you want to join an international team working to improve the future of healthcare? Do you want to improve the lives of millions of people? Grifols is a global healthcare company which, since its foundation in Barcelona in 1909, has been working to improve the health and well-being of people all over the world. Our four divisions - Bioscience,...


  • Des Moines, Iowa, United States Principal Financial Group Full time

    What You'll Do: Were looking for a Bilingual Customer Experience Specialist 2 to join our Participant Contact Center (PCC) In this role, youll educate and assist 401K participants by answering inbound phone inquiries about their retirement accounts and help them take action to prepare for retirement. Correspond with customers via inbound and outbound phone...