Omni-Channel Supervisor

2 weeks ago

Miami, Florida, United States Publicis Groupe Full time
Job Description
  • Adept at fostering strong, collaborative client relationships, instilling trust and authority on behalf of the agency.
  • Strong cross-channel planning and buying skills.
  • A solid strategic and critical thinking foundation, a keen eye for innovative solutions, and a drive to collaborate with teams to enhance outputs.
  • Work with the team to create media plans that integrate appropriate media channels: TV, OOH, Radio, Video, Digital, Content, Social, and Emerging Technologies
  • Leads the development, presents, and executes omnichannel strategic media recommendations based on a clear understanding of client objectives (in conjunction with Strategy Director and Business Lead)
  • Flexible and able to keep up with a fast-paced, constantly evolving environment.
  • Including the capacity to successfully manage multiple work streams at one time.
  • Analyze the various media alternatives and make recommendations on how to allocate the advertising budget best—budgeting knowledge is very important.
  • Integrated Planner across all online and offline media channels, responsible for General Market and Hispanic planning
  • Ability to manage a team and prioritize in a retail/local environment
  • Ensure integration across all activation teams, including Digital, Local Broadcast, OOH & Print
  • Oversight of all budget management, financial, and competitive reporting, as well as partnering with Attribution partner to ensure all data needs are provided.
  • Identifies key media deliverables in terms of accountability and performance.
  • Gain experience in prospecting, branding, response-driven campaigns, attribution, programmatic, omni-channel marketing, cross-device, dynamic creative testing, content creation, etc.
  • Maintains an in-depth knowledge of client businesses, both from a current situation perspective as well as a historical perspective
  • Can speak to all elements of the media plan intelligently with clients and integrated agency partners (from partners to tactical elements)
  • Deep breadth of knowledge within the Offline and Digital ecosystem and understanding of TV/OOH/social/search/precision tactical media planning/buying
  • Has worked with analytics teams to develop learnings and insights
  • Stay on top of current media industry trends and new technology
  • Manage and mentor Associate(s) on career development
  • Interact/communicate frequently with clients (meetings, written, presentations)
  • Attend weekly status meetings, present recommendations, and manage follow-up of items discussed.
  • Aptitude for being able to balance, track, and reconcile budgets across different brands.
  • Maintain communication/integration with multiple agency partners (creative, account, media investment, analytics, ad operations)
  • Work with media vendors to develop and execute integrated partnerships
  • Maintain knowledge of the client's business (products, target audience, sales prospects, sales trends, competition)
  • Manage workloads and projects
  • Execute and Steward Campaigns
  • Work with clients to determine objectives and success metrics of campaigns
  • Work with team and media partners to develop multimedia strategies
  • Execute campaigns on a timely basis and prepare campaign summary charts and analyses
  • Develop and manage media budgets by campaign
  • Oversee and troubleshoot billing and budget accuracy
  • Analyze/Evaluate sponsorship opportunities
  • Demonstrates strong command of Media Research resources, capabilities and limitations
  • Establishes strong client/integrated agency, sales, and vendor relationships
  • Inspires creativity and pro-activity of media staff
Qualifications
  • Bachelor's degree, preferably in marketing, advertising or communications or equivalent work experience is required
  • 2-4 years' experience in Media Strategy/Investment as well as expertise with traditional/direct marketing and digital (omni-channel and/or customer strategy experience a plus)
  • Understanding of basic media skills (concepts, terminology, tools etc.)
  • Accountability and leadership skills
  • Strong Online and Offline expertise
  • Experience with Client Interaction
  • Ambitious self-starter willing to learn
  • Must be a team player
  • Ability to multi-task, well organized and detail oriented
  • Proficiency in Microsoft Office
  • Analytical thinking skills
  • Strong communication and writing skills
  • Proficient writing, verbal and mathematical skills
  • Knowledge or exposure to various media channels: Prisma, MediaTools, ComScore, plus any others you might have
Additional Information

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Publicis Groupe is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

All your information will be kept confidential according to EEO guidelines.

Featured benefits:

  • Medical insurance
  • Vision insurance
  • Dental insurance
  • 401(k)
  • Tuition assistance

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