Product Marketing Manager, Thoracolumbar

2 weeks ago

Carlsbad, United States Spinal Elements Full time

Product Marketing Manager, Thoracolumbar:
The Product Manager will be joining the TL Interbody team with direct involvement with Spinal Elements MIS Ultra portfolio. This product manager will be responsible for helping to develop and implement product and portfolio strategies for the platform.

This includes being a key contributor to the overall program and involve participation and guidance of product development, product positioning/messaging, forecasting, pricing, and other promotional strategies.

This position involves extensive interaction with several product development teams and surgeon advisors. This position will require seamless collaboration with Regional Sales & Marketing teams to develop, validate and execute product launches.

In addition, this position may also involve working with cross-functional teams (R&D, Operations, Quality, Clinical & Regulatory) to drive project progress and segment growth as well as support surgeons in the operating room as technical support and professional observer.

Requires marketing acumen and knowledge of medical device and orthopedic markets. Requiring six plus years of related or equivalent experience. A bachelor's degree is a plus. Performs core responsibilities which are difficult, requiring considerable judgement and initiative in resolving issues. Has substantial understanding of position applying knowledge to complete a wide range of tasks in resourceful and efficient manner. Recommends procedures for new assignments and begin influencing by mentoring junior team members.

Core Job Responsibilities:


Marketing manages the Spinal Elements product portfolio as well as analyzing requirements, creating content, collateral, and managing corporate presence at trade show and conferences.

Product Managers may manage relationships with surgeons and support first cases.

Knowledge, Skills and Abilities (KSA):
The Marketing team must possess the following skills and demonstrate increasing proficiency in each area throughout their career development.
Must have strong computer skills.
Team-oriented skills
Excellent organizational, prioritization and multi-tasking skills
Excellent communication skills including written and verbal as well as interpersonal skills
Strong attention to detail
Strong technical aptitude and depth of knowledge of our product portfolio
Ability to work within cross-functional team and matrix management structure
Ability to organize workflow to meet deadlines while under pressure in a fast-paced team work environment
Ability to work flexible hours to support marketing and educational events

Essential Functions:
Develop and execute launch plans for assigned product lines
Interact with internal and external customers by meeting regularly, attending conferences, responding to requests, and explaining procedures
Develop local marketing initiatives that increase the overall penetration of product portfolios
Maintain assigned product lines' technical sales support
Assist in developing and identifying new work processes and improve the utilization of human and material resources
Apply research data to recalibrate strategies and tactics
Partner with the Sales Team to identify and execute against key training initiatives
Responsible for providing guidance for product development, and marketing activity related to the particular assigned market segment. Includes translation of customer requirements and interaction/communication with cross-functional teams during the product development process.

May also include interaction with R&D, Regulatory, Quality, Legal and Marketing Communications personnel for the creation, review and approval of marketing materials and sales training presentations to support new product launches.

Facilitates and is held accountable for the achievement of all financial targets pertaining to this market and partner relationship, including but not limited to revenue, net income, and

growth

Work Authorization
US Work Authorization required
Work Environment
This job operates in an office setting.
Physical Demands

While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; and talk or hear.

Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus.

The employee will be required to perform the majority of duties at a computer workstation on a computer and phone.

Travel
Travel up to 30% of the time


The anticipated pay rate for this position is estimated to fall within the range below and is based on experience.

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