Retention Marketing Specialist

1 week ago


New York, New York, United States GTT, LLC Full time
Retention Marketing Specialist

Job Description:
  • As a Retention Marketing Specialist, you'll be responsible for driving initiatives aimed at enhancing the customer lifecycle experience. Your role involves devising and implementing marketing campaigns to boost app engagement and reduce churn rates, conducting A/B tests, collaborating with cross-functional teams, and analyzing customer feedback to improve retention strategies.

Responsibilities include:
  • Campaign Strategy: Develop tailored strategies to increase app engagement and reduce churn rates.
  • Campaign Execution: Plan, execute, and optimize marketing campaigns through various channels.
  • A/B Testing: Conduct tests to evaluate different tactics and improve campaign performance.
  • Lifecycle Marketing: Implement campaigns to guide users through key stages of their app journey.
  • Cross-functional Collaboration: Work with product teams to enhance user engagement and satisfaction.
  • Retention Metrics Tracking: Monitor and report on key retention metrics and provide updates on campaign performance.
  • Customer Feedback Analysis: Gather and analyze feedback to inform retention strategies and product improvements.

Qualifications:
  • 3+ years' experience in developing marketing campaigns.
  • Strong data analysis skills.
  • Project management and organizational skills.
  • Experience working in a cross-functional environment.
  • Excellent communication skills.
  • Preference for prior retention marketing experience.

Benefits:
  • Medical, Vision, and Dental Insurance Plans.
  • 401k Retirement Fund.

About the Company:
  • Our client is a company known for its innovation and commitment to providing top-quality audiobooks. They have a strong focus on technological advancements and premium content, catering to millions of subscribers worldwide. At the core of the company are its People Principles, guiding every employee to work collaboratively and make a positive impact on customers' lives.


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