Instructor, Digital Marketing

Advertised Position Title:Instructor, Digital MarketingJob Description:

Teaching faculty at Owens Community College are responsible for supporting student success by creating an optimum learning environment, responding to student needs, managing effective instructional activities, modeling employability skills, demonstrating professionalism, developing cooperative work relationship with other faculty and staff, supporting college administrative requirements, and maintaining competency in their instructional field. The applicant will be responsible for quality instruction and for effective participation and interest in the total affairs of the college. This position requires teaching undergraduates, and applicants must provide evidence of teaching potential specifically in the discipline of Digital Marketing

Knowledge:

An Owens Community College digital marketing professor should ideally possess a combination of a sound theoretical knowledge of marketing and practical experience in various aspects of digital marketing. Here are some key areas of expertise they should typically cover:

Digital Marketing Fundamentals:

• Understanding of digital marketing concepts, strategies, and tactics.
• Familiarity with the digital marketing ecosystem including SEO, SEM, social media marketing, content marketing, email marketing, and influencer marketing.

Digital Advertising:

• Knowledge of different advertising platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Ability to teach students how to create and manage digital advertising campaigns effectively.

Analytics and Data Interpretation:

• Proficiency in using tools like Google Analytics for tracking and analyzing website and campaign performance.
• Understanding of key metrics and KPIs relevant to digital marketing campaigns.

Content Creation and Management:

• Skills in content creation for different digital platforms (blogs, social media, websites).
• Understanding of content management systems (CMS) like WordPress.

Social Media Marketing:

• Experience with various social media platforms (Facebook, Twitter, Instagram, LinkedIn, etc.).
• Knowledge of social media analytics and tools for scheduling and managing social media posts.

SEO (Search Engine Optimization):

• Understanding of SEO principles and best practices to optimize website content for search engines.
• Knowledge of keyword research, on-page SEO, off-page SEO, and technical SEO.

Email Marketing:

• Ability to teach students how to create effective email marketing campaigns.
• Familiarity with email automation tools and strategies for building email lists.

Digital Strategy and Planning:

• Experience in developing digital marketing strategies aligned with business goals.
• Knowledge of budgeting, forecasting, and resource allocation for digital marketing campaigns.

Digital Marketing Tools and Technologies:

• Familiarity with a range of digital marketing tools and platforms (HubSpot, Mailchimp, SEMrush, Hootsuite, etc.).
• Ability to demonstrate the use of these tools in practical scenarios.

Ethical and Legal Considerations:

• Awareness of ethical issues related to digital marketing (privacy concerns, data protection).
• Understanding of legal aspects such as GDPR compliance (if applicable).

Industry Trends and Innovations:

• Keeping up-to-date with the latest trends, innovations, and developments in digital marketing.
• Ability to incorporate real-world examples and case studies into teaching.

Communication and Teaching Skills:

• Strong communication skills to effectively convey complex concepts to students with varying levels of digital marketing knowledge.
• Ability to engage students through interactive teaching methods and practical assignments.

In addition to these technical skills and knowledge areas, a good community college digital marketing professor should be passionate about both teaching and mentoring students while also helping them develop both practical skills and a strategic mindset in digital marketing. They should also encourage creativity and critical thinking among students, preparing them for the dynamic and evolving field of digital marketing.

Essential Functions:

• Per Article 7.0 in the OFA contract

Skills:

A community college digital marketing professor should possess a diverse set of theoretical and hands-on skills to effectively teach and mentor students in the field. Here are key skills that are essential:

• Subject Matter Expertise: Deep knowledge and understanding of digital marketing concepts, strategies, tools, and technologies across various channels such as SEO, SEM, social media, email marketing, content marketing, etc.
• Teaching and Pedagogical Skills: Ability to design curriculum, develop lesson plans, and create engaging learning experiences that cater to different learning styles and levels of student proficiency.
• Creativity: Innovation in teaching methods and approaches to keep content relevant and engaging, fostering creativity among students in their digital marketing projects.
• Organizational Skills: Effective management of class schedules, assignments, and assessments to ensure a structured learning environment.
• Adaptability: Flexibility to adjust teaching strategies and content based on feedback, new industry trends, or technological advancements in digital marketing.

Overall, a successful community college digital marketing professor combines expertise in digital marketing with effective teaching skills, enabling students to acquire both theoretical knowledge and practical experience essential for success in the field.

Abilities:

A digital marketing professor should be proficient with a variety of software and technologies that are commonly used in the industry. Proficiency in these tools not only enhances their ability to teach but also equips students with practical skills that are relevant in the workforce.

• Expertise in Digital Marketing: A deep understanding of digital marketing concepts, strategies, tools, and trends across various channels such as SEO, SEM, social media, email marketing, content marketing, etc.
• Hands-on Experience: Practical experience in executing digital marketing campaigns or consulting in the industry, advertising platforms, graphic design tools, providing real-world insights and examples to students.
• Effective Communication: Clear and articulate communication skills to explain complex concepts, proficient in data visualization tools, facilitate class discussions, and provide constructive feedback on student work.
• Analytical Skills: Proficiency in analyzing digital marketing data and metrics to evaluate campaign performance, identify trends, social media analytics tools and make data-driven decisions.
• Ethical Awareness: Understanding of ethical considerations and best practices in digital marketing, emphasizing integrity and responsible use of marketing strategies and data.
• Networking and Collaboration: Ability to build relationships with industry professionals, invite guest speakers, and facilitate networking opportunities for students to gain industry insights and connections.
• Continuous Learning: Commitment to staying updated with the latest trends, tools, and techniques in digital marketing through ongoing professional development and self-study.

These abilities collectively enable a community college digital marketing professor to effectively educate and prepare students for careers in digital marketing, equipping them with both theoretical knowledge and practical skills necessary for success in the field.

Minimum Requirements:

• MBA with a concentration in Marketing or Digital Marketing or
• Master's Degree in Marketing or Digital Marketing

Preferred Requirements:

• MBA with 18 hours in Marketing or Digital Marketing or Master's Degree in Marketing or Digital Marketing plus three years’ experience in applied marketing, advertising, public relations or related field with at least two years teaching experience.

Union Position:Owens Faculty AssociationJob Classification:FacultyDuty Days:173 DaysWork Schedule:TBDGrant Funded Position:No - Not Grant FundedFLSA Status:United States of America (Exempt)Pay Basis:SalaryHiring Range:$40,000.00Retirement System:STRS - STRS (Retirement System Classification)

---