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Vice President of Brand and Marketing

3 months ago

Marion, United States InsideHigherEd Full time

Job no: 493875
Work type: Administrative (Full Time)
Location: Marion, IN
Categories: Admissions/Recruiting/Enrollment

Job Title: Vice President of Brand and Marketing

Reporting Relationship: EVP/Chief Innovation and Strategy Officer (CISO)

Unit: Central Administration

Department: Marketing

Campus Location: Maxwell Center

Summary of Position: This role oversees the day-to-day marketing operations and develops the marketing, communication, digital, and experience strategies for Indiana Wesleyan University (IWU). This position is vital in ensuring consistent planning, development, and execution of the university's marketing, advertising, communication, public relations, experiences, website, and digital initiatives. The VP, working in conjunction with the EVP/Chief Innovation and Strategy Officer (CISO), plays a significant role in driving IWU’s growth and has responsibilities ranging from creative direction to communication, marketing, website, and brand strategies. Their goal is to ensure IWU’s marketing, communication, and digital efforts successfully assist the institution in outperforming its competition.


Duties and Responsibilities

  • Marketing and Innovation
    • Set marketing goals and objectives
    • Plan, implement, and manage marketing strategy
    • Drive department innovation within desired KPIs
    • Create and maintain a successful brand that attracts students and engages alum
    • Contribute to the overall growth of the institution o Create and present an annual marketing plan
    • Design, plan, and execute effective marketing, communication, and advertising campaigns
  • Data Analysis and Fiscal Management
    • Use data and reports to make evidence-based decisions that demonstrate ROI
    • Effectively and efficiently manage marketing budgets and resources to drive results and ROI
    • Analyze current marketing strategy and suggest improvements
    • Determine and track KPIs for the marketing department
  • Team Leadership and Partnering
    • Grow and develop the in-house marketing team to meet the institution’s needs
    • Develop and manage strategic partnerships that drive marketing and organizational results
    • Build a network of reliable external agencies and marketing professionals
    • Supervise the marketing department, including three direct reports (Executive Director of Brand & Creative, Executive Director of Digital & Performance Marketing Experience, and Director of Communication)
  • Industry Leadership and Growth
    • Conduct market research and stay abreast of competitor positioning
    • Stay up to date with the latest technology
    • Stay up to date with the latest marketing best practices
  • Demonstrate a passion for Christ and the university’s mission, vision, and values

Qualifications: According to Indiana Wesleyan University employment policy all employees must possess a strong Christian commitment and adhere to the standards outlined in the IWU Community Lifestyle Statement.

Education

  • Bachelor’s degree in business, marketing, communications, or a related field
  • Masters in Marketing/Communications or MBA is preferred
  • Additional marketing certifications are a plus

Experience

  • Proven experience as a VP or a senior marketing leadership role with a minimum of 10 years of experience leading marketing in a complex organization or company
  • A minimum of 10 years of experience in leading a customer-centric organization
  • Working in or having knowledge of Higher Education is a plus
  • Excellent leadership skills with the ability to cultivate and nurture talent
  • Excellent analytical with the ability to interpret big data and organizational data into a strategy
  • An understanding of CRM and digital marketing tools like Google Analytics, Google Adwords, HubSpot, WebTrends, Salesforce, etc.
  • Regularly produce and present high-quality dashboards, reports, and creative and effective marketing materials
  • Experience with running and evaluating A/B testing and using results to refine advertising and marketing direction
  • Excellent organizational and time management skills
  • Excellent communication and interpersonal skills
  • Excellent presentation skills

Required Skills

  • Exceptional knowledge of marketing strategy and can drive tactical results in complex organizations
  • Creative and entrepreneurial spirit
  • Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, lead generation, product development/management, promotion, etc.)
  • Solid understanding of market research and data analysis methods and the ability to interpret and deploy into a strategy or plan
  • Ability to apply marketing techniques over digital (e.g., social media, SEO, digital paid media) and non-digital (e.g., press, experiential, out-of-home, etc.) channels
  • Understanding of different business disciplines (IT, finance, academics, etc.)
  • Proficient in MS Office and business software
  • A leader with both creative and analytical capabilities
  • Outstanding communication (written and verbal) and interpersonal abilities
  • Ability to listen to the trends of the market and direct the market research efforts of the organization
  • Liaising with other departments to guide a unified approach to create a student-centric approach to Higher Education, which meets marketing demands
  • Defining marketing strategies to support IWU’s overall strategy and objectives

Diversity Statement

IWU commits to create a community that reflects kingdom diversity. We will foster an intentional environment that exhibits honor, respect, and dignity. Acknowledging visible or invisible differences, our community authentically values each member’s earthly and eternal worth. We refute ignorance and isolation and embrace deliberate and courageous engagement.

LIMITATIONS AND DISCLAIMER

As a religious educational institution operating under the auspices of The Wesleyan Church, Indiana Wesleyan University is permitted and reserves the right to prefer employees on the basis of religion (42 U.S.C., Sections 2000e-1 and 2000e-2).

The above job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. Employees will be required to follow other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws.

Advertised: 17 Jun 2024 US Eastern Daylight Time
Applications close: 18 Aug 2024 US Eastern Daylight Time