School of Music | Student Content Creator

3 months ago

Lynchburg, United States InsideHigherEd Full time

School of Music student workers support the administrative and production needs of the School of Music. Daily functions include supporting the practice rooms, classes, ensembles, concerts, and recitals throughout each semester.

CONTENT CREATOR JOB SUMMARY

The principal role of the Content Creator is to support the communication and marketing efforts by developing and implementing compelling content across SOM's social media platforms to engage and excite audiences.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

Duties may include but are not limited to:

  • Conceptualize and produce compelling content for SOM social media accounts, fostering active engagement with our audience.
  • Contribute to ongoing video-driven needs on social, to develop/edit/produce video and concepts.
  • Ensure that all content aligns with SOM and University guidelines to maintain brand consistency.
  • Adhere to the established social media content calendar for timely post publication.
  • Collaborate closely with other creative and university teams for social media assignments.
  • Analyze social media metrics to assess performance and identify areas for improvement.
  • Conduct research on competitor content and promotional strategies to glean insights into industry best practices.
  • Contribute to special projects and events that enhance SOM's marketing intiatives.

Additional information may be found here

QUALIFICATIONS AND CREDENTIALS

Minimum Qualifications:
  • Current Liberty University student in good standing with the University
  • Able to work between 15-20 hours a week
  • Possess a creative mindset, intellectual curiosity, and a desire to learn
  • Able to give and receive creative feedback
  • Understanding of social media platforms
  • Professionalism to interact with department and university leaders
  • Eligible for Federal Work Study, Work Assistant, or International Work Supplement (depending on position)

Preferred Qualifications:

  • Knowledge of Adobe Creative Suite
  • Understanding of social media management tools and methods
  • Experience in social media content creation

ABILITIES AND COMPETENCIES ESSENTIAL TO THE FUNCTION OF THE JOB

Communication and Comprehension
  • Ability to effectively communicate both verbally and in writing to convey clear, well articulated information.
  • Ability to understand, speak, and write English in order to convey messages and correspond in an articulate and professional manner.
  • Possess public communication skills that allow professional representation of Liberty University.
  • Strong organizational skills.
  • Excellent computer skills.
Problem Solving
  • Intuitively able to reason, analyze information and events, and apply judgment in order to solve problems of both a routine and complex nature.
Physical and Sensory Abilities
  • Frequently required to travel to local and campus locations.
  • Occasionally required to sit for extended periods to perform deskwork or type on a keyboard.
  • Regularly required to hear and speak in order to effectively communicate orally.
  • Occasionally required to stand, walk, and climb stairs to move about the building.
  • Handle materials, reach overhead, kneel or stoop in order to conduct business.
  • Regularly lift 10 or fewer pounds.

WORKING CONDITIONS

Work Environment

The working environment in which one will typically perform the essential functions of this position is a climate-controlled setting. It is well lighted, and the noise level is moderate. For SOM productions and concerts, music levels may be above average, but will not exceed industry and OSHA safety standards. Working environment may include facilitation of events outdoors occasionally.

Driving Requirements

None

Work Hours

Varies depending class schedule. On certain occasions, the student is expected to work shifts outside standard business hours, particularly when providing coverage for events like concerts and other special events. In such cases, the student is responsible for working diligently throughout the entire duration of the event.

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