Marketing Events Manager

2 weeks ago

Austin, United States Iodine Software Full time

Marketing Events Manager
*Please note, this is a hybrid role in Austin, Texas**
Join Us. Let's make a direct impact in healthcare.
Being an Iodine employee means becoming part of something bigger: using clinical AI technology to drive smarter healthcare processes and positively impact patient care.
Who We Are:
Iodine is an enterprise AI company that is championing a radical rethink of how to create value for healthcare professionals, leaders, and their organizations: automating complex clinical tasks, generating insights and empowering intelligent care. Powered by one of the largest sets of clinical data and use cases available, our groundbreaking clinical machine-learning engine, Cognitive ML, constantly ingests the patient record to generate real-time, highly focused, predictive insights that clinicians and hospital administrators can leverage to dramatically augment the management of care delivery.
What we're looking for:
Iodine is seeking a candidate to join the Marketing team as a Marketing Events Manager. This role is responsible for planning and executing all logistics, pre- and post-event promotions, and necessary follow up. The goals of each event include, but are not limited to, new lead generation, add-on and cross sale lead generation, client and partner engagement, and market awareness.
What you'll do:
In this role you will research, build, plan, market and execute events. You are an event expert who understands and can execute on all operational components, whether events are virtual, hybrid, or in-person. You possess an operational mindset with an eye toward efficient, effective and flexible execution. You are adept at managing multiple priorities and can bring value to a small team.

  • Oversee planning, production and executions of events that are virtual and/or in-person
  • Manage event budgets, contracts and timelines
  • Communicate effectively with key stakeholders
  • Think strategically, but stay on top of tactical details
  • Oversee external vendors and venue relationships


Key deliverables include:

  • Build and execute an annual event work plan, including budget allocation, timelines and vendor and venue partners to ensure all stakeholders are working together to deliver a high-quality experience.
  • Understand the strategic role of events as it relates to company goals and objectives and align conference activities to these goals.
  • Manage the operational planning of conferences, events, and third-party partnerships opportunities, including communications and project management internally and also externally.
  • Collaborate with internal and external stakeholders to develop on-site strategy and creative
  • Lead the schedule and logistics on-site at events and conferences and handle issues that arise before or during the event activities.
  • Ensure the team is on time and within budget for all event activities and manage metrics and benchmarks for event activities
  • Own vendor relationships and deliverables for events and conference activities
  • Ensure pre-show lead generation campaigns are fully integrated with the website, social media and all other channels to maximize results.
  • Manage post event debriefs to ensure continuous improvement to and value from each event..
  • Work with graphic designers and other members of the marketing team as needed on the creation of show materials, including content, banners, and promotional materials.
  • Work with internal and external resources to develop collateral that is consistent with the brand and can be used for sales support and direct marketing initiatives.
  • Create, analyze and distribute data metrics and outcomes related to event campaigns and business objectives.
  • Provide additional support to the marketing team by way of other marketing initiatives and special projects, administrative support, and other duties as assigned.


What we'd love to see:

  • Bachelor's degree in Marketing, Communications or similar field
  • 3-5 years of proven experience in B2B event marketing with a focus on trade shows
  • A strong background in and understand of managing and executing event logistics and planning
  • Comfort with data-first approach to marketing strategy and a willingness to own and iterate on the events and conferences playbook
  • Proven track record of success in meeting deadlines
  • Ability to build, work collaboratively and communicate with all stakeholders internally and externally
  • Excellent oral and written communication skills
  • Comfortable using collaboration tools (Slack and Asana), CRM tools (Salesforce), and marketing automation tools (HubSpot)
  • Willingness to travel as required for trade shows and events


Preferred Requirements:

  • Ability to identify and seek needed information and strong research skills


Please note this position is not restricted solely to the responsibilities listed above and that the job scope and responsibilities are subject to change.
Why should you join Iodine?
This is a unique opportunity to join a close-knit, rapidly growing team and help us improve a key piece of the organization. You will have the opportunity to drive smarter healthcare processes through technology, so hospitals can stay focused on patient care. You will join a passionate and ambitious team, with a proven record of success building multiple companies. Learn more about our company culture on Built In Austin and on our website at www.iodinesoftware.com.

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