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CDnA - Senior Manager, Media and Campaign Analytics
2 months ago
HOW MIGHT YOU DEFY IMAGINATION?
If you feel like you’re part of something bigger, it’s because you are. At Amgen, our shared mission—to serve patients—drives all that we do. It is key to our becoming one of the world’s leading biotechnology companies. We are global collaborators who achieve together—researching, manufacturing, and delivering ever-better products that reach over 10 million patients worldwide. It’s time for a career you can be proud of.
CDnA - Senior Manager, Media and Campaign Analytics
Live
What you will do
Let’s do this. Let’s change the world. In this vital role the CDnA – Senior Manager, Media and Campaign Analytics is responsible for delivering analytics and insights to support the Omnichannel Commercial efforts within the US and Global Marketing organizations. This includes secondary data analytics for omnichannel/digital reporting/tracking, supporting quarterly business reviews, participating in brand campaign development and rollout, as well as ad-hoc analysis.
The individual in this role will be responsible for developing and implementing digital campaign analytics - including audience analysis, micro-segmentation, digital persona development, omnichannel customer journey development, test-and-learn campaign testing, analytics around content and channel affinity, and optimal sequencing of touchpoints. The successful candidate is a passionate champion of insights driven strategy and objective evidence-based decision making. Using a variety of methodologies, the successful candidate will be combining digital/omnichannel data analysis with a variety of insights from other sources into a story for a brand.
Flexible Commuter role to Thousand Oaks, CA or Deerfield, IL site. You will work on-site a minimum of 3 days a week.
Develop secondary data analytics to support digital marketing, including, monitoring exposure and engagement, development of rapid test-and-learn initiatives, digital channel activity tracking and internal/external tactical campaign measurement to provide objective, data-driven insights
Provide marketing leadership with an objective and thorough perspective on campaign analytics and performance management
Work cross functionally with marketing, digital leads, broader analytics teams, and other partners to develop and communicate assumptions based on campaign analysis and team member input
Develop and deliver analysis using complex data sources including industry syndicated data sources (media measurement and benchmarking), tactical performance data, etc. to generate an integrated, objective, and detailed understanding of brand business and critical metrics
Interpret, summarize, and communicate analyses to drive campaign understanding and recommendations for tactical performance tracking tools, and ad-hoc requests
Manage relationships with external vendors to prioritize business needs and enable effective delivery of analytics
Work with brand leads on analytics and modeling opportunities to target audiences more effectively across omnichannel touchpoints.
Win
What we expect of you
We are all different, yet we all use our unique contributions to serve patients. The strategic professional we seek is a collaborative partner with these qualifications.
Basic Qualifications:
Doctorate degree and 2 years of forecasting, analytics, sales &/or marketing operations experience
OR
Master’s degree and 4 years of forecasting, analytics, sales &/or marketing operations experience
OR
Bachelor’s degree and 6 years of forecasting, analytics, sales &/or marketing operations experience
OR
Associate’s degree and 10 years of forecasting, analytics, sales &/or marketing operations experience
OR
High school diploma / GED and 12 years of forecasting, analytics, sales &/or marketing operations experience
Preferred Qualifications:
Strong understanding of consumer and HCP omnichannel performance and understanding of gaps and optimization strategies to drive improvements of campaign performance.
Create omnichannel measurement and tracking plans across the entire consumer journey with recommendations for multiple brands.
Experience working with measurement around HCP custom programs
Deep understanding of measurement framework across the full consumer journey and can create learning plans to effectively measure and understand the relationships between leading and lagging business and media KPIs.
Ability to translate campaign and analytic results into cogent, compelling, and cohesive insights with actionable commercial recommendations.
Experience with digital marketing channels (Paid Search or SEM, Organic Search or SEO, Paid Social, Earned Social, Display, Email) is required
Ability to think strategically to support key business decisions
Ability to work collaboratively in team-based environment across different functional groups
Demonstrated analytical skills—understands the strengths and limitations of different analytical approaches and their findings
Excellent oral, written and presentation skills with ability to explain complex concepts and controversial findings clearly to a variety of audiences, including senior management
Skilled in handling multiple responsibilities, priorities, tasks and projects simultaneously
Thrive
What you can expect of us
As we work to develop treatments that take care of others, we also work to care for our teammates’ professional and personal growth and well-being.
The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to, relevant skills, experience, and qualifications.
Amgen offers a Total Rewards Plan comprising health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities including:
Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.
A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
Stock-based long-term incentives
Award-winning time-off plans and bi-annual company-wide shutdowns
Flexible work models, including remote work arrangements, where possible
Apply now
for a career that defies imagination
Objects in your future are closer than they appear. Join us.
careers.amgen.com
Amgen is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
