Copywriter, Digital

2 months ago

New York City, United States Ralph Lauren Full time
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview
The Copywriter, Digital role is responsible for developing engaging, informative, and brand-appropriate content strategies and copy to elevate the customer experience (CX) and search engine optimization (SEO) for Ralph Lauren digital globally. As part of their SEO responsibilities, they will work with our global performance and content marketing teams along with our platform and creative design teams to execute a new strategy for optimizing RalphLauren.com within search. Their main goal will be to deliver elevated, brand-appropriate copy, enhancing Google visibility while balancing marketing needs and evolving algorithms. This is a priority project and will be their focus for the first five months. It requires a confident, versatile writer who can hit the ground running. They must be adept at mastering new brand voices and are able to deliver copy needs aligned with the brief quickly and accurately. As part of their CX responsibilities, they will work with the product/platform development, information technology, customer experience, content marketing, and digital creative teams to develop content and write copy for digital products, such as Ralph Lauren.com and the Ralph Lauren App. As functionalities and information evolves across regions, they will be responsible for refining and developing CX messaging. The Copywriter, Digital will also lead copy for customer-focused brand initiatives, including hospitality, gifting, and stores. When needed, they will support the digital copy team on the seasonal brand campaigns and special projects workstreams. They will be responsible for concepting content strategies and writing copy for each campaign across all digital platforms-site, email, social, and other digital marketing channels-in partnership with digital design and content marketing teams.

Essential Duties & Responsibilities

* Write engaging, informative, and brand appropriate CX and SEO copy for Ralph Lauren's digital products globally, including but not limited to RalphLauren.com and the Ralph Lauren App
* Focus on executing the new SEO strategy within the first 5 months of hire, delivering search-optimized copy for the project quickly and accurately
* Establish efficient end-to-end copy processes and workflows with cross-functional CX and SEO teams
* Adapt CX and SEO copy and content as region-specific information and functionalities evolve
* Advocate for copy best practices while balancing business demands and design/platform capabilities
* Lead customer-focused brand initiatives, including but not limited to Hospitality, Gifting, and Stores
* Support the digital copy team on seasonal brand campaigns and special projects where needed
* Partner with content marketing, brand creative, and digital design to develop content strategies and optimal messaging to drive global business in line with the global corporate strategy
* Partner with digital marketing and digital design teams to bring campaign and special projects strategies to life across digital creative
* Write and edit copy for campaigns and special projects across site, email, social, and digital marketing
* Present copy in internal reviews and meetings with senior leadership, assuming responsibility that feedback is absorbed and actioned upon
* Partner with brand copy and product copy teams when needed to ensure consistent messaging
* Use latest performance metrics and testing to inform content and copy strategy and execution

Experience, Skills & Knowledge

* A confident, versatile writer who can easily master new brand voices and deliver beautiful copy, quickly
* Experience executing SEO strategies and copy is a must
* Experience working in and establishing CX workflows in fashion or retail ecommerce is a must
* Experience writing digital advertising campaigns-website, email, organic & paid social copy-is preferred
* Excellent communication, organizational and problem-solving skills, plus the ability to function within deadlines, while working both independently and as part of a team
* Strong conceptual skills with knowledge of how copy relates to a customer's experience and digital designs is highly desirable
* Ability to represent Ralph Lauren Agency in meetings with stakeholders from across the company
* A personal passion for digital luxury and fashion retail
* Computer literate, proficiency with standard suite of digital software and social media
* Ad Agency experience a plus

  • Copywriter, Digital

    2 months ago

    New York, New York, United States Ralph Lauren Full time

    Company DescriptionRalph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of...

  • Copywriter

    3 months ago

    New York, United States Effy Jewelry Full time

    Effy Jewelry is a family-owned and operated business that has been crafting exquisite jewelry for over four decades. Founded by Effy Hematian, the brand has become synonymous with innovative design, superior craftsmanship, and unparalleled quality.With a focus on innovation and creativity, Effy Jewelry has become a global leader in the fine jewelry industry....

  • Digital Marketing Copywriter

    1 day ago

    Foster City, California, United States QuinStreet Full time

    Job DescriptionCompany OverviewQuinStreet is a pioneering company in the digital media industry, specializing in powering decentralized online marketplaces that connect searchers and consumers with brands. Our innovative approach has enabled us to become a leader in the nation's largest media networks.Our MissionWe strive to deliver exceptional results for...

  • Creative Copywriter

    7 days ago

    New York, New York, United States Onward Search Full time

    Position Overview:We are seeking a talented Copywriter with a passion for crafting compelling narratives and engaging content. This role requires a strong background in copywriting, particularly within the advertising sector.Key Responsibilities:Produce captivating and persuasive copy for various communication channels.Develop innovative concepts that can be...

  • Copywriter

    4 weeks ago

    New York, United States Meet Full time

    About the jobMeet is thrilled to collaborate with a vibrant Healthcare Advertising agency located in Soho! This agency specializes in HCP, DTC, and DTP, serving a diverse range of pharmaceutical clients, both large and small, across various therapeutic areas. They are currently seeking a talented Copywriter to join their team in NYC - this is a hybrid...

  • Copywriter

    2 weeks ago

    New York, United States Meet Full time

    About the jobMeet is thrilled to collaborate with a vibrant Healthcare Advertising agency located in Soho! This agency specializes in HCP, DTC, and DTP, serving a diverse range of pharmaceutical clients, both large and small, across various therapeutic areas. They are currently seeking a talented Copywriter to join their team in NYC - this is a hybrid...

  • Copywriter

    4 weeks ago

    New York, United States Meet Full time

    Meet is thrilled to collaborate with a vibrant Healthcare Advertising agency located in NYC! This agency specializes in HCP, DTC, and DTP, serving a diverse range of pharmaceutical clients, both large and small, across various therapeutic areas. They are currently seeking a talented Copywriter to join their team in NYC - this is a hybrid opportunity with 3x...

  • Copywriter

    4 weeks ago

    New York, United States Meet Full time

    Meet is thrilled to collaborate with a vibrant Healthcare Advertising agency located in NYC! This agency specializes in HCP, DTC, and DTP, serving a diverse range of pharmaceutical clients, both large and small, across various therapeutic areas. They are currently seeking a talented Copywriter to join their team in NYC - this is a hybrid opportunity with 3x...

  • Copywriter - Healthcare

    1 month ago

    New York, United States Solomon Page Full time

    Our client, a telemedicine and virtual healthcare company, is looking for a mid-level Copywriter with strong experience across digital and email for a long-term remote contract. The ideal candidate will have a proven track record of producing high-quality, engaging copy that drives conversions and supports marketing objectives. Prior experience in the...

  • Copywriter

    1 month ago

    New York, New York, United States Michael Page Full time

    As a Copywriter, you will play a key role in crafting the voice of the clients brand and communicating the message to diverse audiences.Client DetailsTop-tier agency.DescriptionDevelop and write clear, compelling, and creative copy for various mediums including websites, blogs, social media, email campaigns, advertisements, product descriptions, and...

  • Copywriter

    5 days ago

    New York, United States SideRamp Part time

    Job DescriptionJob DescriptionAbout SideRampSideRamp allows professionals to engage with part-time opportunities in the gig economy, offering a centralized platform that manages high-quality, flexible side gigs. We focus on connecting our users to various freelance and part-time work—from discovering opportunities to streamlining the application process....

  • Junior Copywriter

    1 month ago

    New York, New York, United States AnalogFolk Full time

    AnalogFolk is a global digitally native creative agency, independently owned since 2008. We have talented Folk across offices in London, Amsterdam, New York, Hong Kong, Shanghai, Singapore and Sydney.We deliver progressive solutions that change people's lives and fuel brand growth. We're proud to partner with some of the world's most respected and...

  • Copywriter, Pharmaceutical

    3 weeks ago

    New York, United States Dieste Inc. Full time

    This role can be based in New York, NY and/or in Dallas, TX, in a hybrid schedule, with three days in office. The Copywriter should understand pharmaceutical marketing and effectively communicate brand objectives to connect with multicultural audiences. This role requires a detailed, creative thinker with excellent storytelling abilities and a passion for...

  • Mid-Level Copywriter

    4 weeks ago

    New York, United States Onward Search Full time

    **Ideally need to able to start by Monday, 8/26**Must be able to go onsite in NYC 3 days a week; hybrid role. **Must have Copywriting experience for Ad Agencies**Temp to Perm RoleWhat you will be doing:Write engaging and persuasive headlines, descriptions, and collateral for all communicationsCreate concepts that are extendable into campaigns and synchronize...

  • Senior Copywriter

    2 days ago

    new york city, United States Oliver Wyman Full time

    Oliver Wyman is a global leader in management consulting. With offices in 70 cities across 30 countries, Oliver Wyman combines deep industry knowledge with specialized expertise in strategy, operations, risk management, and organization transformation. Our 7000 professionals help clients optimize their business, improve their operations and risk profile, and...

  • Senior Copywriter

    3 days ago

    New York, United States Oliver Wyman Full time

    Oliver Wyman is a global leader in management consulting. With offices in 70 cities across 30 countries, Oliver Wyman combines deep industry knowledge with specialized expertise in strategy, operations, risk management, and organization transformation. Our 7000 professionals help clients optimize their business, improve their operations and risk profile, and...

  • Senior Copywriter

    2 days ago

    New York, United States Oliver Wyman Full time

    Oliver Wyman is a global leader in management consulting. With offices in 70 cities across 30 countries, Oliver Wyman combines deep industry knowledge with specialized expertise in strategy, operations, risk management, and organization transformation. Our 7000 professionals help clients optimize their business, improve their operations and risk profile, and...

  • Copywriter Expert

    3 months ago

    New York, United States B12 Full time

    Job DescriptionJob DescriptionThe role:We are a startup that is hiring for copywriting experts to support our growing team!Copywriters at B12 are a main contributor to the success of the company! At B12, our copywriters use our website editor to put together the SEO-oriented website copy for our customers after drafts have already been made by our AI. After...

  • Freelance Mid-Level Copywriter

    4 weeks ago

    New York, United States Onward Search Full time

    Onward Search is a specialized staffing and talent solutions company that helps professionals find top jobs with the nation’s leading brands.Our client, a live entertainment advertising agency, is seeking a Freelance Copywriter to join their Creative Team.This role will be for a three month freelance project with the opportunity to extend.Hybrid onsite in...

  • Brand Copywriting Manager

    3 weeks ago

    New York, United States J McLaughlin Full time $90,000 - $100,000

    Job DescriptionJob DescriptionWhy J.McLaughlin? J.McLaughlin was founded in 1977 by brothers Kevin and Jay McLaughlin with a mission to create an American Sportswear brand that offered two key components: classic clothing with current relevance and a retail environment that has a neighborhood feel. The J.McLaughlin brand has always been more about style than...