Brand Marketing Associate, Sports Marketing
2 months ago
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
The NA Partnership Marketing Team at Ralph Lauren is looking for a motivated and enthusiastic Sports Marketing Associate to support the development and execution of our marketing activations for the Team USA and Olympics Sponsorship. The Associate will work in a cross functional role with PR, the advertising agency, merchandising, sales, creative, digital and social teams as well as external partners. Collaborating with the marketing partnership team, this position will execute Team USA sponsorship strategies annually across the NA channels and region. Candidates should possess strong communication skills, the ability to manage multiple projects simultaneously, identifying potential problems and offering solutions. This position reports into the Director of Marketing Partnerships, Golf & Olympics.
Essential Duties & Responsibilities
Support Partnership Marketing Team seamless execution of all Team USA/ Olympics Sponsorship Marketing campaigns, including: Tracking of In-store Collateral, Seasonal Assets & Asset Creation Tool Kits Digital Marketing and PDP Assets Digital Lookbooks for Team USA Athletes Act as a key contact with internal and external teams in the development, execution, and communication of marketing materials to support regional marketing events: Clearly write and manage creative briefs Manage timelines, projects & recaps Collaborate with key regional marketing partners on weekly meetings Manage the development and execution of Team USA Team Processing including: Serve as the liaison from the external partner to internal teams Manage athlete product from merchandising to execution at Team Processing Manage the creative build process internally through execution Manage process of sending samples, tracking, and organizing for press, USOPP and athlete needs including: Assisting Partnership Marketing Team with sample allocation Manage distribution and sending out samples to athletes Manage tracking and sending out samples to Assist in tour player outfitting and fulfillment
Experience, Skills & Knowledge
Job Requirements: · 1-2 years marketing/sports industry experience · Ability and drive to identify and develop relationships with key internal and external partners · A creative thinker who is also highly organized, detail oriented and focused · Strong analytical, project management and communication skills
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