HCP Omni Channel Marketing Manager

2 weeks ago

Alameda, United States Abbott Laboratories Full time

Working at Abbott 

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. Youâll also have access to: 

  • Career development with an international company where you can grow the career you dream of. 

  • Free medical coverage for employees* via the Health Investment Plan (HIP) PPO 

  • An excellent retirement savings plan with high employer contribution 

  • Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelorâs degree. 

  • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.  

  • A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.  

 

The Opportunity  

This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. Weâre revolutionizing the way people monitor their glucose levels with our new sensing technology. 

 

As the HCP Omnichannel Marketing Manager you will be accountable for ensuring that engagements initiated by commercial teams are channel agnostic and customer centric. You will be engaging across commercial and cross functional teams in maintaining, augmenting and evolving customer engagement journeys, channel level assets and data that fuels insights.

What Youâll Work On 

  • Leads HCP omni capability design & execution guiding digital / omnichannel delivery for media, planning, CRM, RTEs and content
  • Partners with and across functions to develop HCP omnichannel vision, strategy and pull-through, manage deployment of omni capabilities consistent with brand strategy
  • Create, maintain and augment HCP segment specific journeys orchestrated to engage with right message at the right time through right channel.
  • Identify engagement patterns and deduce insights to create a proactive action plan for marketing collateral development
  • Defines the data strategy for omnichannel and designs omni measurement plans and learning experiments
  • Provide analytic insights to Strategy, Operational, Leadership metrics that feed into Omni Dashboard development
  • Collaborate with sales and training teams to plan and support in training and reinforcement of content and enhancements
  • Accountable for identifying champions to manage change across different teams to embrace new way of working.
  • Work closely with platforms and enablement team to enhance journeys, expand on data inputs to further refine next best suggestions orchestrated across channels.

Required Qualifications 

Bachelorâs degree with at least 4-6 years of related marketing experience, or MBA with 1-3 years of related experience. 

Preferred Qualifications 

  • MBA, MS Degree in Business

  • Strategic Consulting Experience

  • Excellent collaboration skills in a large, complex and matrix organization with a dynamic environment

  • Understanding of omni channel orchestration, segmentation analysis, targeting efforts, creative/messaging coordination

  • Proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic and ambiguous environment

  • Strong strategic thinking, executive presence capabilities, and attention to detail

  • Advanced communication and presentation skills including ability to create impactful power point presentations with visual storytelling and adjust the story/details based on the audience

  • Familiarity with latest analytical tools and dashboarding technologies, data warehousing, software, process, and applications (e.g., SQL, Tableau, AWS, Python, Machine Learning, Predictive Analytics, etc.)

 

Apply Now 

 

* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year. 

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:⯠www.abbottbenefits.com  

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. 

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews. 



The base pay for this position is $125,700.00 â $251,500.00. In specific locations, the pay range may vary from the range posted.

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