eCommerce & Digital Experience Specialist

2 months ago

Eden Prairie, United States Tennant Company Full time

With more than $1B in revenue, Tennant Company is a globally recognized leader in the cleaning equipment industry. For the past 150 years, we have been passionate about developing and manufacturing innovative and sustainable solutions for our customers. At Tennant Company, we are committed to stewardship and creating a cleaner, safer and healthier world. With manufacturing, operations and sales, service, and support functions across the globe, your journey at Tennant can take you places you never expected.

As the Ecommerce and Digital Experience Specialist at Tennant Company, you will play a critical role in driving the organization's online engagement, e-commerce revenue, and business outcomes throughthe My Account authenticated web presence. You will plan and maintain the experience for existing customers on our global website. This highly collaborative role is a member of the Global Marketing Operations team and interacts daily with IT, Marketing Operations colleagues, external agencies, and regional business partners.

Key Responsibilities

Strategic Oversight:

  • Develop and implement comprehensive e-commerce and online account management strategies for global sites.
  • Collaborate with global IT and regional marketing teams to ensure successful execution, results, and course corrections as needed.

Ecommerce:

  • Manage and enhance the ecommerce functionality of the website.
  • Develop and implement effective ecommerce growth strategies to identify and capture new customer base and business opportunities.
  • Regularly analyze and report on ecommerce metrics, making data-driven decisions to improve performance and profitability.
  • Partner with product teams to manage and maintain accuracy of part information on the site, including descriptions, images, list prices, etc.
  • Keep SEO best practices in mind when implementing new e-commerce strategies and enhancements.

Customer Experience:

  • Manage the My Account authenticated site experience
  • Maintain a key focus on the customer experience to ensure a seamless online shopping and post-purchase experience.
  • Partner with internal stakeholders to collect and prioritize customer feedback
  • Develop requirements necessary to deliver web enhancements focused on improving My Account, including order management, invoice management, service requests, and more.

Regional Business Partner Alignment:

  • Collaborate with regional business partners to understand specific needs and requirements.
  • Customize website strategies and initiatives to meet regional business goals while maintaining a cohesive global approach.

Market Trends and Innovations:

  • Stay up to date on e-commerce trends, digital technology advancements, and competitor activities to maintain a competitive edge.

Experience and Education

  • A bachelor's degree in marketing, digital marketing, business administration, or a related field.
  • 3-5 years of marketing and e-commerce experience.
  • Solid understanding of e-commerce platforms, tools, and technologies, including online marketplaces, payment gateways, and order management systems
  • Experience with Web technologies/languages such as HTML5, HTML, CSS, JavaScript, Web servers, etc.is a plus
  • Knowledge and experience with platforms and tools such as Adobe Experience Manager, SAP Commerce, Adobe Analytics, Google Analytics, JIRA, Brightedge, and Google Search Console.
  • Knowledge and experience with SEO, paid search and other digital marketing strategies and techniques for better search engine rankings that drive more traffic.

Interpersonal and Behavior Skills

  • Hands-on, self-motivated, and organized collaborator focused on delivering high volumes of quality work and the ability to meet deadlines.
  • Proficient in new tools and ability to stay up to date on emerging and ever-changing trends in the industry.
  • Ability to work independently and as part of a team to meet the company's collective goals.
  • Self-starter who is passionate and can develop, manage, communicate, and present their own projects as well as set deadlines and work within timelines.
  • Excellent verbal and written communications skills, with the ability to interact positively and professionally with both peers and executives.

Begin your journey with us. Let's reinvent how the world cleans.

Equal Opportunity Employer

Tennant Company is an equal opportunity employer. Employment decisions are made on the basis of individual skill, ability, reliability, productivity, and other factors important to performance. We do not discriminate on the basis of race, color, religion, sex, national origin, physical or mental disability, age, military service, pregnancy, sexual orientation, genetic information (including family medical history), marital status, gender identity or expression, parental status, political or any other non-merit based factors protected by state or federal law or local ordinance.

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