Marketing Specialist, Social Media

2 weeks ago

Alameda, United States Abbott Laboratories Full time

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

Working at Abbott 

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. Youâll also have access to: 

  • Career development with an international company where you can grow the career you dream of. 

  • Free medical coverage for employees* via the Health Investment Plan (HIP) PPO 

  • An excellent retirement savings plan with high employer contribution 

  • Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelorâs degree. 

  • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.  

  • A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.  

 

The Opportunity  

This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. Weâre revolutionizing the way people monitor their glucose levels with our new sensing technology. 

As the Social Media Marketing Specialist you will focus on supporting Abbott owned social media platforms, gathering insights on how customers want to engage, and driving conversation that leads to overall positive brand sentiment.

What Youâll Work On 

  • Lead daily monitoring of all content for all contracted US influencers and celebrities; consult on influencer paid content and calendar.

  • Manage analysis and reporting of influencer and paid social KPIs via dashboards, reports, and presentations.

  • Support development and Medical/Legal/Regulatory (MLR) submission of paid social media content.

  • In close partnership with Ad Promo and MLR reviewer stakeholders, manage team escalation list for timely content approval.

  • Ensure social team working documents and records are accessible and organized.

  • Lead moderation of all US social channels following ADC guidelines and each platform policy, ensuring alignment with agency and commitment from team members for monitoring coverage

  • Continuously capture insights through consumer conversation and by analyzing moderation data/metrics; report back to broader business to drive optimizations and suggestions for additional FAQs.

  • Identify and socialize creative social media channel insights and trends from ongoing workstreams.

Required Qualifications 

  • Associate degree required

  • Two years previous marketing experience

  • Strong interest and enthusiasm for marketing and social media

  • Communication, organizational, and critical thinking skills

  • Ability to track and manage multiple projects and deadlines

  • A customer-centric mindset

 

Preferred Qualifications 

  • Bachelorâs Degree

  • Experience with monitoring, moderating, and analyzing content on social media

  • A strong point of view on current social media landscape and trends

  • Comfort with Excel/PowerPoint to analyze and share social media metrics and insights

  • Ability to learn a new subject quickly

  • Sound time management skills, highly organized, and committed to achieving goals.

  • Able to work under pressure and tight deadlines

  • Creativity, copy writing skills

  • Proficiency in English, Spanish is a plus.

Apply Now 

 

* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year. 

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:⯠www.abbottbenefits.com  

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. 

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews. 



The base pay for this position is $65,900.00 â $131,900.00. In specific locations, the pay range may vary from the range posted.

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