Associate Manager, Digital Marketing

6 days ago

Minnetonka, United States Trimble Inc. Full time

Trimble Transportation is seeking a talented Digital Marketing professional to join our revenue marketing team


As the Associate Manager of Digital Marketing, you will be responsible for data-driven marketing programs and campaigns that will drive high-intent traffic to web properties resulting in leads that convert to customers. In this role, you will develop SEO campaigns, manage web and landing pages, optimize conversion rates, and analyze performance metrics.


This position reports to the Senior Manager of Demand Generation and will play a critical and strategic role in our marketing funnel.


What you'll do:

  • Collaborate closely with the marketing team to support the overall demand strategy, inbound lead gen programs and advertising campaigns.
  • Own the website management, including web page and component updates, content tagging, web-related inquiries, and overall optimization.
  • Plan, create, A/B test and optimize landing pages to drive lead generation.
  • Manage the SEO strategy, link building, audience research and ongoing optimizations
  • Monitor and analyze web conversion metrics, spearheading tests and reporting on outcomes.
  • Engage with cross-functional teams including Sales, Product Marketing, Events, Brand, and more, to increase customer acquisition and meet business objectives.
  • Collaborate with external vendors and partners as needed to implement marketing solutions and campaigns.
  • Build email nurtures and drip campaigns, including A/B tests, audience segmentation, and analytics.
  • Provide general marketing support for sales enablement projects, content creation, product launches and promotions, etc.

Preferred Qualifications:

  • 2+ years of experience managing digital marketing campaigns and inbound marketing
  • Bachelor's degree in marketing, business, communications or related field
  • Experience in a B2B and/or SaaS company
  • Experience using Google Analytics to measure performance, goals, and make analytical and strategic decisions
  • Knowledge of SalesForce and Marketo, or related CRM and marketing automation platforms
  • Working knowledge of marketing KPIs, such as CPA and ROI
  • Strong analytical skills and a data driven approach to decision making
  • Demonstrated experience creating marketing and campaign performance reports
  • Excellent copywriting, editing and verbal communication skills
  • Passion for knowledge of marketing technologies and the search industry
  • Strong project management, multi-tasking and time management skills

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Pay Equity

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Trimble provides the following compensation range and general description of other compensation and benefits that it in good faith believes it might pay and/or offer for this position. This compensation range is based on a full time schedule. Trimble reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation, depending on circumstances not related to an applicant's sex or other status protected by local, state, or federal law.

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Hiring Range:

0

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0

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Bonus Eligible?

Yes

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Trimble offers comprehensive core benefits that include Medical, Dental, Vision, Life, Disability, Time off plans and retirement plans. Most of our businesses also offer tax savings plans for health, dependent care and commuter expenses as well as Paid Parental Leave and Employee Stock Purchase Plan.

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Trimble is proud to be an equal opportunity employer. We welcome and embrace our
candidates' diversity and take affirmative action to employ and advance individuals
without regard to race, color, sex, gender identity or expression, sexual orientation,
religion, age, physical or mental disability, veteran status, pregnancy (including
childbirth or related medical conditions), national origin, marital status, genetic
information, and all other legally protected characteristics. We forbid discrimination and
harassment in the workplace based on any protected status or characteristic. A criminal
history is not an automatic bar to employment with the Company, and we consider
qualified applicants consistent with applicable federal, state, and local law.
The Company is also committed to providing reasonable accommodations for
individuals with disabilities, and individuals with sincerely held religious beliefs in our job
application procedures. If you need assistance or an accommodation for your job, contactAskPX@px.trimble.com
It is Trimble's policy that candidates are entitled to equal employment opportunities without regard to race, color, religion, sex, national origin, age, marital or veteran status, sexual orientation or the presence of a medical condition or disability.

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