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Director - Video Creative - Onsite

4 months ago

Eden Prairie, United States UnitedHealth Group Full time

UnitedHealth Group is a health care and well-being company that's dedicated to improving the health outcomes of millions around the world. We are comprised of two distinct and complementary businesses, UnitedHealthcare and Optum, working to build a better health system for all. Here, your contributions matter as they will help transform health care for years to come. Make an impact with a diverse team that shares your passion for helping others. Join us to start Caring. Connecting. Growing together.


We are seeking a highly skilled and visionary Director to lead all the exciting and innovative productions of our video team. As a Director, you will be the mastermind behind the scenes, responsible for overseeing the entire creative process and ensuring the delivery of captivating and engaging video content that aligns with our brand identity and business objectives.


In this thrilling role, you will collaborate closely with a diverse group of talented individuals, including writers, designers, producers, videographers, studio personnel, editors, and clients. Together, you will embark on a journey of creativity, exploring new ideas and pushing the boundaries to create exceptional video content that captivates our target audiences.


This is an on-site position, based in our Eden Prairie, Minnesota office, where you will be immersed in an environment that fosters creativity and provides opportunities for collaboration. We offer flexibility to accommodate your needs, ensuring that you have the freedom to unleash your creativity and bring excitement to your work.


So, if you're ready to embrace this exhilarating opportunity and make a splash in the world of video production, we invite you to join our team. Let your imagination run wild, and together, we'll create video content that leaves a lasting impression and opens the doors to endless possibilities


Primary Responsibilities:

  • Creative Strategy:
    • Develop and implement the creative vision and strategy for video production and corporate studio team, aligning it with the company's brand guidelines and objectives
    • Stay up to date with industry trends and best practices to drive innovation and maintain a competitive edge
  • Team Leadership:
    • Provide leadership to the creative team, fostering a collaborative and high-performing work environment
    • Set clear goals and expectations, manage workloads, and ensure timely delivery of projects
    • Conduct regular performance evaluations, set goals, and provide constructive feedback to ensure continuous improvement and success within the team
    • Lead by example, embodying the company's values and promoting a high standard of professionalism and excellence within the team
  • Concept Development:
    • Lead the ideation and concept development process for video projects, ensuring they are compelling, engaging, and aligned with the target audience
    • Collaborate with producers, writers, designers, editors and other team members to develop and refine concepts that effectively communicate key messages
  • Creative Direction:
    • Provide creative direction throughout the production process, guiding the team in visual storytelling, composition, design, lighting, editing, animation, and other aspects of video production
    • Ensure the final output meets the highest standards of quality, creativity, and brand consistency
    • Delegate tasks and responsibilities effectively, leveraging the strengths of team members to maximize productivity and efficiency
  • Client Collaboration:
    • Collaborate closely with clients to understand their objectives, requirements, and preferences, ensuring their satisfaction with the final video products
    • Present and articulate creative ideas, concepts, and strategies to clients, addressing any feedback or concerns
  • Budget and Resource Management:
    • Manage project budgets, ensuring efficient utilization of resources and adherence to financial guidelines
    • Identify opportunities for process improvement and resource optimization to enhance productivity and cost-effectiveness
    • Assist in creative problem solving at the initial request stage, offering creative ways to accomplish the requestor's needs within their project constraints and budgets
    • Track and update workstream progress in team project management application


You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Required Qualifications:

  • 10+ years of proven experience in video production or related field (creative or advertising agency, commercial & motion picture), with 5+ years directing video or in a similar role
  • Extensive video and brand experience that includes Fortune 500 companies
  • Solid understanding of marketing principles and ability to align creative concepts with business goals
  • Expert in video editing software, tools and techniques
  • Proven portfolio demonstrating expertise in live action production, motion graphic design, storytelling, and creative direction
  • Proven compassionate leader with excellent communication and interpersonal skills
  • Proven stellar presentation skills, with the ability to develop materials that articulate creative concepts and ideas to both technical and non-technical stakeholders
  • Proven ability to thrive in a fast-paced, deadline-driven environment
  • Proven attention to detail and ability to maintain quality standards
  • Current or upon hire residence within a commutable distance to Eden Prairie, MN
  • Willingness to travel domestically up to 25%


Preferred Qualifications:

  • Knowledge of Adobe Creative Cloud applications
  • Knowledge of Adobe Workfront


At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

Diversity creates a healthier atmosphere: UnitedHealth Group is an Equal Employment Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law.


UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.