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Sr Brand Manager, Fannie May

2 months ago

Chicago, United States Ferrero Full time
Job Location: ​Chicago​ Company description

Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella®, Tic Tac®, Ferrero Rocher®, Raffaello®, Kinder Bueno® and Kinder Surprise®. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000  dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.

About the Role:

Are you a visionary marketer with a sweet spot for premium brands? Fannie May is seeking a dynamic and results-oriented Sr Brand Manager, Fannie May (Direct to Consumer) to join our team and lead the charge in shaping the future of our iconic chocolate brand. With roots deeply embedded in Chicago's rich history, Fannie May has been delighting chocolate lovers for generations. 

 

As the Sr Brand Manager, Fannie May (Direct to Consumer), you'll have the unique opportunity to influence brand strategy, boost store traffic, and elevate brand awareness, all while working closely with a talented team. Reporting directly to the Director of Marketing, you'll lead critical projects that unlock new opportunities for growth, making a lasting impact on the Fannie May legacy. If you have a passion for premium brands and a knack for delivering results, we want to hear from you. Join us in crafting the next chapter of Fannie May's history.

 

This role is hybrid and based in our Chicago, IL office.


 

Main Responsibilities:
  • Manage business performance and recommend brand strategies based on price curves, competitive movements, and consumer retail trends
  • Assess the performance of the Seasonal portfolio and propose improvements for the following seasons regarding discontinuation and new product introduction
  • Manage the consumer experience in-store and online, including retail visual strategy, store layout recommendations, consumer data collection, and easy navigation on FannieMay.com to enable seamless path to purchase
  • Plan and execute the Communications Plan for new store openings, pop-ups, and store remodels to drive traffic and increase transactions
  • Own and implement Promotional Calendars, identifying opportunities to continuously improve the effectiveness of Trade spend
  • Plan for growth activities associated with the CRM at Fannie May, including the integration of Loyalty programs, SMS communication, email marketing, and Buy Online Pickup in Store (BOPIS)
  • Manage Fannie May’s social channel: own content calendar, respond and react to comments, escalate issues to the customer service and Retail Operations teams
  • Collaborate with the Marketing team and creative and PR agencies on briefs and the execution of the Marketing Plan across all Fannie May channels
  • Manage monthly business reports with performance assessments and recommendations for action plans for the Direct to Consumer channel
Who we are looking for:
  • Bachelor’s degree required; MBA is a plus
  • 5+ years experience in Retail channels
  • Experience working with consumer data, such as Shoppertrack, Givex, Sprinklr
  • Excellent computer skills: Microsoft Excel, PowerPoint, Word, Outlook
  • Experience with Budget Management, with exposure to P&L management is a plus
  • A collaborative team player able to effectively interact and work with various functional departments
  • Problem-solving mindset and willingness to challenge established norms
  • Ability to manage and prioritize multiple projects within scheduled timelines


 

How to be successful in the role and at Ferrero:

Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you’ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world. 

Diversity Statement

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.

 

Ferrero N.A. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.