Senior Digital Marketing Associate

3 weeks ago

Irving, United States Motion Recruitment Full time

Required Skills & Experience 5 - 7+ years marketing experience, preferably in digital media, with a proven track record in creating and managing highly successful & visible marketing programs. Proven ability to effectively project manage and be detail-oriented. Experience managing projects with external vendors & agencies. Working knowledge of key marketing financial drivers. Excellent organizational, communication and inter-personal skills and must be comfortable working in a collaborative team environment. Experience gained through college degree programs and/or certifications is applicable to the above skills. What You Will Be Doing

Daily Responsibilities Generate sales growth through strategic marketing partnerships and digital media Create digital media plan and optimize throughout the year to ensure efficient cost-per-lead & cost-per-acquisition Meet sales conversion goals, including ROI metrics. Independently manage overarching campaign performance, including media channel and tactic performance. Optimize ROI of digital channels to ensure sales targets are met and media spend is properly allocated. Lead media planning process with agency partners and internal teams across media, analytics, and brand. Support strategic marketing partnerships, including: Implementation of new initiatives Internal & external communication on project performance and status Collaboration with reporting and operational teams to set up proper infrastructure for new partnerships Assist in annual long range planning process by building out sales projections for the following year and forecasting associated spend Test, track and analyze digital advertising to increase awareness, consideration, and leads/sales. Work with key stakeholders across analytics to develop or improve ad reporting infrastructure as needed. Develop and present key results on a monthly basis to internal teams.


Applicants must be currently authorized to work in the US on a full-time basis now and in the future.

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