Email Marketing Specialist

3 weeks ago

Arlington, United States Fraym Full time

About Fraym:

 Fraym is a technology company working to map humanity. Our predictive data allows customers to zoom-in to communities across the globe and know the people's attributes, attitudes, and behaviors at the neighborhood level. Governments, organizations, and companies use Fraym data to help solve the most pressing challenges of our time including climate change, inequality and insecurity, global health, and energy access. 

 

Summary of Position: 

Fraym is looking for an ambitious self-starter to join our experience team. In this role, you will work closely with the director of experience and the digital marketing lead to execute a multi-channel marketing strategy. You’ll be part of the go-to-market team which includes sales, marketing, and customer experience. 
This position is remote, but preference is given to those in the Washington, DC area.

Responsibilities: 

Email Marketing Responsibilities (80% of time)

  • Produce and execute all email campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling. 
  • Support various strategic programs via manual and triggered campaigns 
  • Manage and execute email marketing calendar (in Monday.com) and ensure alignment with business priorities and internal stakeholders. 
  • Use customer data such as web-behavior to drive the message and content personalization. 
  • Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift. 
  • Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices. 
  • Perform render testing across devices, email clients, and ISPs to ensure that emails are rendering correctly for the majority of the subscriber base. 
  • Provide regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc. 
  • Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices. 

 Events (20% of time)

  • Manage Fraym’s event marketing
    • Exhibit preparation: book sponsorships, place exhibit orders via vendors (furniture, A/V), coordinate shipping, register attendees, book lodging 
    • Event promotion: work with Fraym leads to create relevant collateral, curate announcement lists, manage email marketing for each event 

Brand Management

  • Ensure all branded materials follow the brand guidelines
  • Follow the content guidelines when writing 
  • Proofread all marketing materials with high attention to detail

 
The successful candidate will have the following qualifications and skills: 

  • Proven experience managing an email marketing program. 
  • Hands-on experience in marketing automation platforms. 
  • Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL). 
  • Experience building an email marketing campaign from scratch. 
  • Google AnalyticsGoogle Analytics, HTML/CSS, A/B Testing, and other CMS. 
  • Knowledge of SEO/SEM. 
  • Excellent written communication skills. 
  • Strong project management skills and exceptional attention to detail. 

Requirements:

  • Agency or comparable in-house marketing experience
  • Marketing automation experience (preferably Pardot)
  • Minimum 3 years experience
  • Detailed oriented
  • Excellent written and verbal communication skills

Preferred Requirements:

  • Experience working with startups/early stage companies
  • B2G (marketing to USG)/B2B experience

Working at Fraym:

  • Competitive, market-based salary commensurate with experience, including base salary and annual performance bonus
  • Professional development and learning opportunities
  • Stay healthy and happy through our comprehensive medical, dental, and vision insurance, including other ancillary benefits
  • Save for the future with our 401(k) program
  • Take time away from the office through our Flexible Paid Time Off
  • We are committed to fostering a positive work-life balance culture
  • Be a part of a community; take part in our lunch & learns and team outings
  • We are a “Growth Culture” that provides opportunities for career advancement and professional development in a fast-growing company

 


 

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