Marketing Director
7 days ago
Marketing Director - Americas - Health and Wellness - Any ADM US office
Open to any US ADM office - ideally - Cranbury, NJ, Chicago, IL, Erlanger, KY, or Kennesaw, GA
This is a full time, salaried position
The Marketing Director - Americas - Health and Wellness is responsible for creating the strategy and execution to fuel the customer project pipeline, and accelerating sales by developing and ensuring the execution of effective customer marketing strategies and plans. This leader is accountable for the North American Marketing plan in collaboration with sales, the commercial team, and technical teams aiming to support ADM's growth priorities, including cross-category projects.
Position must:Create/ execute marketing campaigns to ensure product/ category portfolio promotion and leads generationBridge market trend perspectives to articulate differentiated ADM value propositions and compelling reasons elevating ADM as a first-call health and wellness partner;Collaborate with the NAM sales team to prospect new customer opportunities, focusing on generating pipeline, qualified sales leads and new customer wins;Work closely with technical teams internally to understand and leverage specific product attributes/benefits to develop strong product positioning and differentiation for ADM's pantry of offerings for dietary supplements.Help define the size of prize for the business GTM, and track results from a lead generation stand point to achieve revenue goalsCreate and develop compelling Marketing Content for Materials, aligned with Regulatory and branding guidelines for the proper Portfolio PositioningCandidate must apply the translation of market and consumer trends into strategic customer solutions and innovation growth opportunities that can be supported by market and technical data. His/her primary strategic role in collaborating with Sales and Technical teams is to best position ADM's value proposition behind portfolio ingredients and solutions to meet existing and emerging customer needs for dietary supplement customers and consumers. This role is also responsible for serving as the cross-functional leader for multiple key innovation project teams who are developing the next generation of dietary supplement products and solutions. This role serves as a vital and highly collaborative conduit with Customers, as well as across functions including Market and Consumer Insights, Corporate Communications, Technical, Sales, and other stakeholders.
Main ResponsibilitiesTrack, analyze and synthesize relevant and meaningful consumer, market, category and brand-specific insights, and link them to ADM advantaged ingredient solutions and enabling technologies to drive short- and long-term results, in partnership with Consumer and Market Insights team.Act as a thought leader and by developing comprehensive knowledge of market dynamics and trends, along with competitor strategies, including a thorough understanding of the competitive landscape and of customer and brand strategies in order to provide timely business growth recommendations to customers, marketing leadership, and commercial teams.Developing and customizing a global and regional set of marketing tools, and driving coordination and collaboration across regional divisions to maximize ADM's incremental leads growth, quality, and optimization.Spearhead and drive accelerated demand generation and customer value creation by developing and implementing differentiated and compelling value propositions and programs supported by strong reasons to believe in ADM, capabilities, programs, technologies, ingredients and solutions.Possess and maintain a working knowledge of trends and product lifecycles, as well as ADM's portfolio across product categories, in order to recommend portfolio expansion and innovation opportunities and actions to increase customer engagement, and generate leads.Partner with Sales to deliver customer tools and programs including ADM Capabilities Immersion, Innovation Programs, Customer Presentations, Industry Events, Media and PR plans.Collaborate with Business Unit Managers, Corporate Communications, Marketing Communications, Market & Consumer Insights, Sales, Technical and other key stakeholders to drive results and deliver of business performance goals.Partner with and influence stakeholders at all levels, providing well-grounded strategic recommendations and delivering on marketing executional excellence.Respond to specific marketing needs and/or requests in a timely fashion with a high level of leadership, professionalism and effectiveness while building multidisciplinary team connections.Partner with Sales teams in the development of key customer targets and growth strategies, as well as developing targeted presentations to strategic customers, purposeful product demonstrations, and best-practice customer experience engagements.Represent and elevate ADM's powerhouse ingredient solutions in customer-facing interactions.Qualifications, Skills And ExperienceMinimum 10 years related brand, customer, or marketing management experience.Proven success in B2B, B2B2C, and B2C marketing, specifically in the dietary supplement category, working in matrixed environments, with a strong track record of developing innovation, programs and promotions to drive growth.Strong oral, written, verbal and formal presentation skills are required.Tools/ technologies required: which are: PPT, Excel- champion, SF and PowerBI intermediate skills highly desirable, Spanish highly desiredFoundational understanding of scientific principles and regulatory frameworks, enabling them to effectively navigate the complex landscape of dietary supplements.Demonstrated success designing solutions and personally selling to customers.Sharp leadership skills demonstrated by multi-disciplinary collaboration and team development.Demonstrated hands-on analytical and strategic problem solving skills with a focus on tactical, practical execution and on driving results collaboratively.Handles changing priorities, a fast-paced environment and tight deadlines with ease and maturity.Professional demeanor with exceptional communication and interpersonal skills.Aptitude and experience tracking, analyzing and synthesizing relevant consumer, market, category and brand-specific insights to drive strategies and incremental growth.Strong influencing skills with a highly collaborative mindset to drive shared results.Educational RequirementsBachelor's Degree in Marketing, Business or related field requiredMBA strongly preferredCore Competencies
Every position in ADM requires commitment to integrity, safety, diversity, quality and the following:Excellent communication and presentation skillsSolid business acumen and multi-disciplinary, cross-functional collaborationStrong project management and organization skills, prioritization and ability to lead and multitaskComfortable working in matrixed and entrepreneurial environmentsAbility to travel 20-30%
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