Manager, Performance Marketing

3 weeks ago

Chicago, United States Intersport Full time

Background
Location: Chicago, IL (remote/303 E Wacker Dr., Suite 2200)
Type: Full-time, permanent position
Division: Agency Services
Reports to: Senior Developer and Software Engineer
Overview
Intersport, a leader in sports, entertainment, and lifestyle marketing and media for over three decades, provides expertise in the areas of:

  • Agency Services: brand consulting, creative, content production, digital, experiential marketing field marketing, hospitality, performance marketing, social media marketing, and sponsorship consulting
  • Properties – owned-and-operated live sports and lifestyle events and media assets airing on broadcast and digital networks

Intersport’s Agency Services offering provides a breadth of clients across numerous industries with a range of bespoke marketing capabilities. The Manager, Performance Marketing (Manager) will help set the strategic vision for, and adherence to, data-driven planning and decision-making to help clients maximize their marketing ROI and reach their business and brand objectives. The Manager should have experience in digital marketing analytics and the ability to make recommendations to optimize performance and campaign effectiveness, all communicated in measurable outcomes.
Responsibilities
General

  • Embody and reflect Intersport’s performance-based culture and commit him/herself and team to the highest standards for all agency work
  • Work effectively with cross-functional teams to deliver planning and executional excellence

Performance Marketing Strategy

  • Develop and execute a comprehensive performance marketing strategy within business-to-business (B2B) and direct-to-consumer (DTC) industries (e.g. Food & Beverage, Agricultural, Trades, and Lifestyle)

Business Leadership and Planning

  • Guide brainstorming and idea generation sessions with cross-functional teams
  • Oversee vendor relationships, including contracts, negotiations and oversight of the deliverables and quality of work

Paid Advertising

  • Manage and optimize paid advertising campaigns across various channels (e.g., Paid Search, Paid Social, and Display) to nurture consumer purchase acquisition within the buying cycle

Conversion Rate Optimization (CRO)

  • Lead CRO efforts to optimize landing pages, user funnels, and user experience to maximize conversion rates and improve customer acquisition efficiency

Budget Management

  • Oversee the allocation of the performance marketing budget to ensure maximum ROI while meeting growth targets

Analytics and Reporting

  • Utilize data-driven insights to make informed marketing decisions, track and report on key performance metrics, and adjust strategies as needed to achieve performance goals
  • Act as the authority on client and campaign review debriefings and analyze and evaluate individual programs and tactics
  • Oversee points-of-view for current and potential opportunities with Intersport’s Insights and Strategy team
  • Work with internal account team to adapt programming with brand, consumer, and in-market learnings

Testing and Experimentation

  • Implement A/B testing and experimentation to identify opportunities for improvement and refine marketing strategies

Cross-Functional Collaboration

  • Collaborate with project management, creative, production and digital teams to ensure performance marketing efforts align with the overall client’s strategy and goals

Market Research & Compliance

  • Stay informed about industry trends, digital best practices and competitor activities to identify growth opportunities and potential threats
  • Serve as a subject matter expert on market and related industry trends, emerging technology, and best practices, and proactively communicate insights and experiences with colleagues and clients

Influencer and Partnership Marketing

  • Develop and manage influencer marketing programs and strategic brand partnerships to expand reach and drive performance marketing results

Managing CRM Email Campaigns

  • Oversee all aspects of email nurture marketing campaigns within HubSpot or Sales Force Marketing cloud; develop email nurture workflows, triggers, database segmentation, scheduling, testing, deployment and performance monitoring

Team Management

  • Work collaboratively with all members of integrated team
  • Manage, train, and mentor the junior-level team member(s) with responsibility for goal setting, feedback, and constructive guidance
  • Ensure supporting team members produces quality work, including research and competitive analysis


Qualifications

  • Minimum four (4) years’ experience in a performance marketing role at an agency, brand, media company, or related organization
  • Demonstrable success in managing performance marketing initiatives across multiple programs
  • Strong understanding of digital marketing channels, including paid search, social media advertising, display advertising, and affiliate marketing (e.g., Google Ads, Facebook Ads), SEO, SEM, and CRO
  • Strong analytical skills with proficiency in marketing analytics tools and data-driven decision-making using performance marketing platforms and tools, such as Google Ads, Facebook Ads Manager, Google Analytics, and marketing automation software
  • The ability to present persuasively to gain internal alignment and communicate effectively with senior-level clients and decision-makers
  • Ability to manage several clients and oversee account team in the midst of multiple programs/projects concurrently in a fast-paced and high-intensity work environment
  • Proven effectiveness in managing and mentoring junior team members
  • Application of superior prioritization and time-management skills
  • Ability to work independently and as part of a team
  • Proactive, team player with a strong work ethic
  • Exemplary written and oral communication skills with proficiency in PowerPoint, Word, Exce
  • Ability to travel for business as needed


Intersport is an Equal Opportunity Employer.
 

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