Marketing Strategy Lead, Emerging Middle Market, Commercial Banking- Vice President

2 weeks ago

Westerville, United States JPMorgan Chase Full time

Job Description
Commercial Banking is focused on helping our clients succeed and making a positive difference in our communities. We provide credit and financing, treasury and payment services, international banking and real estate services to clients including corporations, municipalities, institutions, real estate investors and owners, and nonprofit organizations.
You are a high energy, strategic thinker with the ability to synthesize complex information, analyze business needs and rapidly develop measurable, innovative and effective marketing programs at the local, regional and national level.
As a Marketing Strategy Lead, on the Commercial Banking Middle Market Banking and Specialized Industry (MMBSI) marketing strategy team, you will lead the development and execution of marketing strategies focused on increasing market share with mid-sized businesses. You will work directly with senior leadership to identify business objectives and lead a cross-functional team in the development of high-performing programs.
This role provides an opportunity to leverage digital and data to guide and enhance the marketing strategy, and to demonstrate your strong vision, creativity, and solid marketing experience within a financial institution.
Job Responsibilities:

  • Develop marketing strategy to promote thought leadership and capabilities, and drive business growth
  • Set clear goals and define success metrics to evaluate marketing effectiveness against plans to drive stronger business and marketing impact.
  • Develop and execute marketing plan to achieve business objectives. Activities include :
    • Marketing program development and execution
    • Promote our thought leadership and solutions through integrated marketing channels
    • Communicate results and provide recommendations on how to optimize performance
  • Collaborate with different teams within Marketing, Business and other functions to plan, develop, communicate and execute marketing programs


Required Qualifications, Capabilities and Skills:

  • 7+ years of experience, native marketer with solid experience across marketing disciplines
  • Proven skills in harnessing digital and data to drive business and marketing objectives
  • Excellent verbal, written, visual/presentation, and interpersonal communication skills
  • Ability to think strategically while strong in execution and dealing with details
  • Ability to interact, influence and communicate effectively with all levels of the organization and across Lines of Businesses
  • High level of independence, energy and integrity; Responsible and accountable; Respect for diversity of opinions and styles; Strong in leadership; Flexible in approach


Preferred Qualifications, Capabilities and Skills:

  • B-B/Financial Services marketing experience a plus


About Us
JPMorgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. For those in eligible roles, we offer discretionary incentive compensation which may be awarded in recognition of firm performance and individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
JPMorgan Chase is an Equal Opportunity Employer, including Disability/Veterans
About the Team
Commercial Banking is focused on helping our clients succeed and making a positive difference in our communities. We provide credit and financing, treasury and payment services, international banking and real estate services to clients including corporations, municipalities, institutions, real estate investors and owners, and non-profit organizations.
Marketing & Communications teams shape the firm's brand and protect and grow the firm's excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships globally. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through our websites, mobile apps, and paid media channels based on what is best for the customer.

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