Digital Marketer

4 weeks ago

Oklahoma City, United States Public Partnerships LLC Full time

Public Partnerships LLC supports individuals with disabilities or chronic illnesses and aging adults, to remain in their homes and communities and “self-direct” their own long-term home care. Our role as the nation’s largest and most experienced Financial Management Service provider is to assist those eligible Medicaid recipients to choose and pay for their own support workers and services within their state-approved personalized budget.  We are appointed by states and managed healthcare organizations to better serve more of their residents and members requiring long-term care and ensure the efficient use of taxpayer funded services.

Our culture attracts and rewards people who are results-oriented and strive to exceed customer expectations.  We desire motivated candidates who are excited to join our fast-paced, entrepreneurial environment, and who want to make a difference in helping transform the lives of the consumers we serve.

Duties & Responsibilities:

  • Oversee all activities on PPL’s digital strategy and brand across social media platforms.

  • Create and develop scalable digital strategies to improve visibility, engagement and awareness.

  • Produce an organized flow of social media content, relevant and valuable to PPL’s audiences.

  • Create and maintain social content calendar as well as organization and flow of supporting visual digital assets.

  • Oversee paid social media campaigns (LinkedIn, Meta, etc.) and analyze ad performance.

  • Manage website SEO, google analytics and google tag manager. Optimize website content for SEO performance and analyze results.

  • Independent daily monitoring, internal distribution, and rapid response, (with guidance) to:

  • Social media questions and comments about our programs, products, and services

  • Better Business Bureau reviews and complaints

  • Google Business reviews and questions

  • Career portals/employment reviews

  • Mobile app reviews

  • Multiple shared marketing/customer service email accounts linked to incoming inquiries from specific programs and initiatives.

  • Monitor, analyze and produce monthly reporting of PPL’s digital media presence:

  • Inbound online feedback from all social channels

  • Inbound websites “contact us” requests.

  • Rating levels, and numbers of complaints/reviews

  • Microsite traffic, tags and activity

  • Competitor social activity and data

  • Assist cross functional partners with marketing support requests.

  • Other duties as assigned

Required Skills:

  • Customer orientation and ability to adapt/respond to different types of questions and feedback.

  • Excellent written, verbal and interpersonal communication skills.

  • Possess confidence to push back and challenge internal processes to deepen outstanding customer service.

  • Ability to multi-task, prioritize, and manage time effectively.

  • Outstanding attention to detail.

  • Comfortable with a fast-paced, always-on, quickly changing environment.

  • Ability to analyze and present content and social performance.

  • Familiarity with Hootsuite (or other social media posting platforms) preferred.

  • Familiarity with marketing CRM systems, social media for business and SEO is a plus.

  • Familiarity flowcode, google analytics, google tag manager and similar tools.

  • Excitement for continual learning and monitoring social trends.

  • Fluent in English required, bilingual a plus.

Qualifications:

Education & Experience:

  • Bachelor’s degree required

  • Minimum of 4 years of experience in a relevant field

  • Healthcare or benefits management experience is a plus

Working Conditions:

  • Remote Office Setting

Compensation & Benefits:

  • 401k Retirement Plan

  • Medical, Dental and Vision insurance on first day of employment

  • Generous Paid Time Off 

  • Employee Assistance Program and more

  • Base pay may vary depending on skills, experience, job-related knowledge, and location.

  • Certain positions may also be eligible for a performance-based incentive as part of total compensation.

The above is intended to describe the general contents and requirements of work being performed by people assigned to this classification. It is not intended to be construed as an exhaustive statement of all duties, responsibilities, or skills of personnel so classified.

Public Partnerships is an Equal Opportunity Employer dedicated to celebrating diversity and intentionally creating a culture of inclusion. We believe that we work best when our employees feel empowered and accepted, and that starts by honoring each of our unique life experiences. At PPL, all aspects of employment regarding recruitment, hiring, training, promotion, compensation, benefits, transfers, layoffs, return from layoff, company-sponsored training, education, and social and recreational programs are based on merit, business needs, job requirements, and individual qualifications. We do not discriminate on the basis of race, color, religion or belief, national, social, or ethnic origin, sex, gender identity and/or expression, age, physical, mental, or sensory disability, sexual orientation, marital, civil union, or domestic partnership status, past or present military service, citizenship status, family medical history or genetic information, family or parental status, or any other status protected under federal, state, or local law. PPL will not tolerate discrimination or harassment based on any of these characteristics. 

PPL does not discriminate based on race, color, religion, or belief, national, social, or ethnic origin, sex, gender identity and/or expression, age, physical, mental, or sensory disability, sexual orientation, marital, civil union, or domestic partnership status, protected veteran status, citizenship status, family medical history or genetic information, family or parental status, or any other status protected under federal, state, or local law.

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