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Senior Paid Search Manager

3 months ago

San Francisco, United States Gusto Full time

About Gusto
Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 300,000 businesses nationwide.
Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That's why we're committed to building a collaborative and inclusive workplace, both physically and virtually. Learn more about our Total Rewards philosophy .
About the Role:
As a Senior Paid Search Manager, you will be the go-to expert on paid search (e.g. Google, Bing) and CPM-purchased digital media (focusing on display, retargeting, and video). You will also build fast-growing marketing programs, focusing on B2B and SaaS. You'll be a member of the Paid Acquisition team and partner closely with our marketing analytics, product marketing, and creative teams to plan, buy, and optimize targeted media campaigns, delivering on direct response goals. You'll scale our programs with multi-million dollar budgets amongst an ambitious and growing team, owning both the strategy and execution. You'll help us devise cross-channel campaigns and help drive advancement in our analytic capabilities. If you have experience with revenue driven campaign management and want to dramatically scale a disruptive company, we would love to hear from you
Here's what you'll do day-to-day:

  • Bring your successful experience growing businesses through advertising and innovative thinking together to create break-out successes
  • Scale and optimize best-in-class paid search campaigns to drive high-value customer acquisition across brand and non-brand keywords
  • Devise, deploy, and optimize other paid media programs, such as YouTube and Google alpha/beta products, to drive consideration and conversion
  • Drive reporting and analysis on campaign effectiveness to provide actionable insights and make informed decisions for continuous optimizations across operations, targeting, creative, and landing pages
  • Drive experimentation roadmap across bidding strategies, keywords, search ad copy, creative, and landing page optimization
  • Execute and analyze various media campaign studies to measure incremental impact, causal impact, and A/B testing
  • Develop forecasts and budgets for paid search and other media channels, driving and executing spend optimization decisions rapidly
  • Collaborate with other growth teams to formulate hypotheses, automate processes, and execute on experiments in the marketing funnel that will drive exponential revenue for Gusto.


Here's what we're looking for:

  • 7+ years of hands-on-keyboard experience managing $10m+ budgets in paid search (e.g. Google ads & Bing ads platforms), including non-search campaigns (e.g. YouTube, Demand Gen, Performance Max, and MSAN), ideally with a focus on B2B SaaS.
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and present to leadership.
  • Strong working knowledge of Excel, including advanced functions.
  • Proven track record of building and executing experimentation plans, including creative testing.
  • Strong analytical skills and experience using data to drive decision-making.
  • Proven track record of accelerating revenue growth via standing up new marketing strategies across multiple markets and channels.
  • The ability to think strategically and develop comprehensive, data-driven marketing plans.
  • Thrive in a fast-paced environment and have a demonstrated capacity to balance speed and quality.
  • Strong knowledge of the media industry and landscape.
  • Passionate about Gusto's mission and the impact we can have on the world.
  • Experience with tag management platforms (Google Tag Manager, Tealium) to implement client-side pixel tracking, server-sider connectors, and audience segmentation.


Extra credit:

  • Fluency with modern business intelligence tools (Amplitude, Tableau, etc.)
  • Experience with understanding campaign impact through various measurement and attribution methodologies (first-touch attribution, multi-touch attribution, media mix modeling, incrementality measurement or similar).
  • Strong working knowledge of digital campaign management platforms (e.g. DV 360, The Trade Desk, or other DSPs).


Our cash compensation amount for this role is targeted at $140,000/yr - $180,000/yr in San Francisco and New York, and $130,000/yr - $170,000/yr in Denver and most remote locations. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.
Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.
Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.
When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required.
Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.
Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you require assistance in filling out a Gusto job application, please reach out to candidate-accommodations@gusto.com.