Innovation and Incubation Associate Manager, Being Frenshe

4 weeks ago

New York, United States Maesa Full time

ABOUT MAESA:

Maesa is the world's largest independent beauty incubator, housing numerous, fast growing "it" brands within all categories of beauty. We are a high growth global company in the middle of the transition from founder lead to private equity owned. With an incubation flywheel ideating on new global brand launches, Maesa pushes creative and technical boundaries to deliver exceptional performance and establish global staying power. Maesa has a keen focus on marketing and white space analysis, which guides its thinking on marketing existing brands as well as development of new brands through its extremely unique structure. We are vertically integrated globally with in-house marketing, branding, product development/formulation, packaging design/engineering and regulatory. With a focus on modernity and sustainability, we design innovative solutions and make proactive choices to achieve environmental neutrality and consumer wellness. Maesa has mastered "commercializing creativity," making itself a leader in the fundamental revolutionary change in the beauty industry. Headquartered in New York and Paris, with additional offices in Los Angeles, Vienna, Dubai, Hong Kong, and Dongguan, Maesa employs about 400 team members worldwide. 

BRAND SUMMARY:

Being Frenshe is a brand dedicated to self-care & transcends the typical approach to product categories by treating wellness both inside and out. Fueled by the science of scent and self-care rituals, Being Frenshe is here to make wellness a part of your every day, all at an accessible price — founded by Ashley Tisdale, exclusively at Target.  

POSITION OVERVIEW:

Seeking a passionate beauty & wellness product development expert to join our innovation & incubation team This role supports the strategy & development of new products from ideation to launch for Being Frenshe, offering an ideal opportunity for someone who loves both fragrance & product innovation. Our ideal teammate is a creative thinker with their finger on the pulse of beauty.  A wellness-minded, scent-thusiast with desire & agility to grow alongside an exciting brand. Open to immersing themselves in the life of Being Frenshe to help define & steer the innovation pipeline across beauty, wellness & personal care categories – driving Maesa forward as the leader in beauty & wellness incubation.  

MAESA'S CORE VALUES:

  • COLLABORATION: Creating and fostering a welcoming environment for employees, partners, ideas, approaches, and endeavors — all through a spirit of warmth and inclusivity. 
  • CURIOSITY: Inquisitive by nature and willingness to see different perspectives, being solutions-oriented while embracing new challenges, and learning along the way. 
  • GAME-CHANGING: Being proactive in identifying new opportunities for growth and improvement and having the courage to pursue new ideas and solutions, within a culture of agility and adaptability. 
  • CREATIVITY: Contributing to a culture that is dynamic, innovative, and forward-thinking, and that encourages leaning into creative potential and experimentation in order 
    to drive growth and successful outcomes. 
  • DISCIPLINE: Embracing focused, systematic, and goal-oriented behaviors with a disciplined and structured approach to create powerful outcomes.

PAY RANGE:

$68,000/yr - $78,000/yr. Exact compensation may vary based on skills, experience, and location. 

KEY RESPONSIBILITIES: 

Innovation Strategy:   

  • Assist in driving creation, development & execution of innovation strategy for Being Frenshe across categories, ensuring alignment with brand objectives & managing product development lifecycle from concept to counter 
  • Utilize data-driven insights to identify opportunities for product innovation and market differentiation 
  • Work with cross functional Being Frenshe team, SVP of Incubation & Innovation and founder partner to bring Being Frenshe brand vision to life 

Product Development   

  • Identify white space in market and/or brand portfolio and translate into meaningful NPD 
  • Develop comprehensive product, fragrance, design briefs that inspire creativity 
  • Spearhead evaluation of packaging, formulas & fragrances working closely with all stakeholders 
  • Partner with internal regulatory and R&D teams on claims and testing strategy; drive strategy forward 
  • Be internal product expert on formula, ingredients, benefits, usage, relevance to portfolio  
  • Drive product naming and copy writing on pack & all brand materials 
  • Collaborate closely with design team to ensure aesthetic aligns with brand identity   

Market Research: 

  • Track category data & trends, competition as our internal expert on competitive beauty & wellness landscape 
  • Manage competitive market brand portfolios and monitor new launches 

Process & Archival Support:  

  • Collect & organize product documentation to support go to market needs; maintain document accuracy 
  • Manage sampling for founder partner and brand marketing team, as well as retailer meeting prep  

Cross-Functional Collaboration:  

  • Foster collaborative working relationship with cross-functional teams & key stakeholders to ensure execution of development phases including R&D, packaging, sales, regulatory, project management, legal, brand marketing

QUALIFICATIONS AND REQUIREMENTS: 

  • Beauty, wellness, fragrance lover 
  • Bachelor’s degree in relevant field (business, marketing, product development, etc.)
  • 2-4 years' experience in brand marketing, innovation, product and/or fragrance development. Experience in beauty, wellness or personal care categories preferred. 
  • Creative & strategic thinker with passion for driving innovation + staying ahead of market trends in beauty
  • A team player with an upbeat and positive attitude
  • Thrive in an entrepreneurial, fast-moving environment with ability to operate independently & cross-functionally
  • Strong analytic, organizational and communication skills with acute attention to detail
  • Great oral, written and presentation skills
  • Ability to process and interpret sales data (IRI, Nielsen, etc.)
  • Microsoft experience is a must

PERKS AND BENEFITS:

Maesa offers a variety of benefits to eligible employees. Employees can choose to enroll in health insurance coverage, wellness programs, life and disability insurance, and retirement savings plans. Through generous paid time off and a hybrid office setup, Maesa encourages wellness and balance among employees.   

#LI-Hybrid 

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