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Direct Marketing Manager

1 month ago

Roseville, United States Renewal by Andersen Full time
Description & Requirements

Renewal by Andersen Summary:

Renewal by Andersen is a pioneer in the window and door industry, and innovation is a huge part of who we are. Our Signature Service combines the perfect combination of the best people in the industry, a superior process, and an exclusive product. As such, we take great care in building a team of skilled, passionate Difference Makers, caring for our team members' personal and professional growth, and celebrating our differences. We are committed to an inclusive and diverse workplace where all people feel respected, valued, and driven to realize their full potential. We always have opportunities for our team members to give back to the causes they're most passionate about, and as an Energy Star Partner of the Year for many years, Renewal by Andersen is committed to environmental health and sustainability. If you want to be a Difference Maker, Renewal by Andersen is the place for you.


Summary:


Renewal by Andersen has an exciting opportunity for a Direct Marketing Manager to join our Greater Twin Cities team This individual will cost effectively drive non-media lead generation and local awareness through local Direct Marketing programs (neighborhood canvassing) while managing to a set budget.


Primary Responsibilities

  • Manages a team of Direct Marketing Associates (canvassers) with a direct hands-on approach, provides motivation and coaching to help team reach daily, weekly and monthly goals
  • Recruits, hires, and trains Direct Marketing Associates through cost-effective recruiting tools; partners with Talent Acquisition team when appropriate
  • Oversees all team field activities, including in-field and office training, role-playing, daily meetings, field supervision and motivating team members
  • Creates and develops the team's culture through personal role-modeling desired behaviors and techniques with a heavy focus on company methodology
  • Monitors and coaches each team member in the field to ensure they are following proper procedures, scripts and customer service guidelines
  • In partnership with marketing leadership, creates annual budget with the sole purpose of generating qualified leads and appointments through canvassing efforts
  • Performs administrative tasks including coordination of canvassing logistics, permit logistics, script and flyer maintenance, and verifying/validating leads
  • Provides information to leadership and team members regarding neighborhoods and cities where RbA's products and services can be demonstrated with the intent of generating qualified leads and appointments
Qualifications and Skills
  • Demonstrated analytical and technical skills
  • Strategic thinking, with strong project management skills, and attention to detail
  • Ability to self-manage time and budget to achieve objectives
  • Ability to analyze effectiveness of programs and team members
Must-Have Qualifications
  • Ability to walk up to 3 miles per day
  • High school diploma; college degree preferred
  • Management experience with excellent training & coaching skills
  • Valid driver's license with a clean driving record
  • Ability to work some weekends
  • Previous door-to-door experience preferred
Physical Requirements Summary
  • Ability to walk up to 3 miles per day
In 2024, Andersen has set a profit-sharing target of $4,000 per eligible employee, prorated as appropriate. Profit-sharing will be paid out in quarterly installments to provide eligible employees with payments throughout the year, with payment amounts tied to quarterly operating profit performance.
Andersen is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, disability, marital status, national origin, citizenship, genetic information, protected veteran status, or any other characteristic protected by law. Posting City: Roseville, MN