Senior Analyst, Digital Insights

4 weeks ago

San Francisco, United States Constellation Brands Full time

Job Description

Company Summary:

If you have taken a moment to unwind with a bottle of beer, toast with glass of wine, or celebrate with a cocktail, chances are that you have shared that moment with Constellation Brands.  We are passionate producers of iconic beer, wine and spirits brands that consumers love.  From Corona Extra, to Robert Mondavi Wines, to SVEKDA Vodka, we produce over 100 premium brands with sales in nearly 100 countries, making us the number one multi-category beverage alcohol company in the U.S.

Position Summary:

Constellation Brands is looking for a Sr. Analyst to join the Digital Insights & Analytics team under the Growth department. This role reports into the Manager, Digital Insights & Analytics who leads Operational and Experimentation Media Analytics across Beer and Wine & Spirits divisions.

The Senior Analyst will:

  • Support the Media Learning Agenda initiative by developing and implementing cohesive media test & learn strategies, plans, and measurement frameworks.
  • Support the evolution of the Operational Analytics workstream, which leads media insights and streamlines process to optimize media performance with detailed precision.
  • Ensure alignment of data inputs, analytical approaches, and results to business needs, providing actionable insights for cross-functional stakeholders.
  • We are looking for a team player who is able to translate data into insight and then insight into storytelling. The ideal candidate is resourceful, self-motivated to learn, and unafraid to ask questions and orient the organization to think differently.

Key Responsibilities:

Media Learning Agenda & Experimentation Analytics:

  • Develop, in partnership with cross-functional teammates, a Media Learning Agenda, which defines key business questions and associated test ideas for the year.
  • Define and own the measurement planning process of media testing (define KPIs, consult test structure, provide sample size, forecast impact) as well as the tracking, reporting, and storytelling that tie back to and address key business questions
  • Manage testing calendar in partnership with media agency and cross functional partners to avoid pilot collisions and support the development of agile marketing tests.
  • Serve as the internal subject matter expert when it comes to media testing and measurement

Operational Analytics:

  • Advocate for and implement multitouch attribution models to optimize strategies, maximize reach, and maintain optimal frequency, while incorporating fast metrics into operational analytical models for expedited data-driven decision-making.
  • Conduct detailed segment analysis to enable more targeted optimizations and prove out proxy metrics.
  • Regularly review and update analytical tools and processes, including the integration of new data sources and adoption of new techniques, to ensure maximum effectiveness and efficiency.

Insight Generation & Partnership Management:  

  • Transform data into a narrative, creating a compelling story that will lead to optimization and improvement in media performance.
  • Connects the learnings across measurements and brands to identify portfolio opportunities and challenges facing the marketing investment.
  • Build and manage partnerships effectively to foster support for our processes and frameworks to drive fact-based decision-making.

Qualifications:

  • Bachelor’s Degree required, preferably with statistical and/or media background
  • 5+ years’ experience in data analytics, ideally within the digital marketing space, solving complex marketing and media-related challenges through test and learn
  • Fluency in marketing analytics metrics and end-to-end practices for digital marketing measurement and digital intelligence; CPG/AlcBev industry experience a plus
  • Must have 1-2 years of test & learn experience within Media platforms (e.g., Meta, Snapchat, The Trade Desk, etc.)
  • Knowledge of digital marketing testing principles such as A/B Testing, Control/Exposed, Incrementality, Geo-Lift, etc.
  • Exceptional troubleshooting skills and should thrive in high expectation scenario with many stakeholders
  • Excellent verbal and written communication skills; ability to present complex information in an easy-to-understand manner with clear recommendations based on data insight
  • Experience working in agile team structure, with test-and-learn mindset, strong critical thinking, and desire to build innovative, creative solutions
  • Proficiency in programming languages such as Python, R, and SQL
  • Experience with big data platforms and tools like Hadoop, Spark, Snowflake, or Google BigQuery
  • Knowledge of cloud platforms like AWS, Google Cloud, or Azure
  • Experience working in and developing data visualizations. Platforms include Tableau, Power BI, Google Data Studio, etc.
  • Experience working in and developing ETL processes. Understanding data standardization, cleaning, automation, and QA is a must
  • Fluency and understanding of the digital media/ad tech landscape (i.e., experience with and knowledge of the Programmatic and Social landscape)

Physical Requirements/Work Environment

  • Travel Required: Must be flexible in work style and schedule with limited travel requirement

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