Assistant Director of Sales

Found in: beBee S US - 2 weeks ago

Williamsburg, United States Colonial Williamsburg Full time
Description

Who We Are

Founded in 1926, the Colonial Williamsburg Foundation is a private, not-for-profit educational, historic, and cultural institution that owns and operates one of the largest and best-known museum complexes in the world. Our mission is “that the future may learn from the past” through preserving and restoring 18th-century Williamsburg, Virginia’s colonial capital. We engage, inform, and inspire people to learn about this historic capital, the events that occurred here, and the diverse peoples who helped shape a new nation. Today, Colonial Williamsburg is the largest living history museum in the U.S. The Historic Area is the 301-acre restored colonial capital with 88 original buildings and 525 buildings reconstructed to how they appeared in the 18th century through extensive archaeological, architectural, and documentary research. The Historic Area is staffed by highly trained, historically dressed interpreters and expert tradespeople who bring the 18th century to life. The Foundation also owns and operates two world-class museums, the DeWitt Wallace Decorative Arts Museum, and the Abby Aldrich Rockefeller Folk Art Museum, The Bob and Marion Wilson Teacher Institute, and a renowned research library, the John D Rockefeller Jr Library. Additionally, Colonial Williamsburg is home to five world class accommodations at the Williamsburg Inn, Williamsburg Lodge Autograph Collection, the Griffin Hotel, the Williamsburg Woodlands Hotels and Suites and the unique Colonial Houses in the Historical Area. Visitors may also indulge in food and drink at our many on site restaurants and taverns that blend a historically inspired dining experience with today’s evolved tastes. Each year over 5 million people visit Williamsburg and another 20 million engage with us digitally.

About the Position

Responsible for assisting the Director of Hotel Sales in directing of the Group Sales Managers in the selling of lodging, food and beverage, services and associated products to future group and social business at CWF hotels. Meet and exceed personal booking goals, as assigned. Solicit and secure future conference business for Colonial Williamsburg Hotels in assigned market areas or as assigned by Director of Hotel Sales for groups of 25+ rooms per night. Maintain and exceed definite monthly room night and revenue booking goals as assigned by Director of Hotel Sales.

Manages the Hotel Sales Managers. Responsibilities include interviewing candidates, ensuring new employees receive appropriate training, developing schedules, observing performance of employees, payroll, Opera reports and offering feedback and counseling. Responsible for semi-annual and annual performance reviews of direct reports. Provide mentorship and professional development to Sales Managers in order for the sales team to achieve their revenue goals. Meet or exceed targets for prospecting of sales opportunities and targets for revenue streams, as determined by Hotel Sales Leadership. Lead/Co-Lead regular meetings of sales team and Hotel leadership, including daily meetings or interactions with Director of Sales and Group Sales Team. Assist in developing individual marketing strategies in all market areas in conjunction with annual marketing strategies. Offer creative marketing ideas for the group segment in order to set CW hotels above the competitors. Assist the DOS with the development of a written sales plan with definite goals in order to measure progress in conjunction with marketing department. Ensuring team alignment is current and suited to produce most efficient revenue streams based on Colonial Williamsburg goals, budgets and forecasts. Contact meeting planners/decision makers by Email, telephone, in person, customer FAMS and site inspections. Maintain a comprehensive account management plan to include a list of target accounts, key accounts, and repeat accounts Develop sales action plans and budget calendar to achieve revenue goals Build positive and lasting client relationships Secure annual and multi-year contracts Secure new and repeat business Promote high visibility of Hotel through active involvement in industry associations and trade shows. (i.e.: VSAE, MPI, AENC…etc.) Must be active and participate in monthly industry associations in assigned markets. Continue professional development through educational offerings made via industry trade groups and in-house industry related educational training as assigned by Director of Sales. Have Knowledge of Foundation mission and non-hotel offerings to guests. Performs any other duties as assigned by leadership.

Required and Preferred Education and Experience: Ability to perform the duties of the job generally gained through a four-year degree in business administration, hotel management or a closely related field; at least 3-5 years conference sales experience in a hotel or resort.

Preferred: Prior conference sales experience at a four star or four diamond hotel/resort and in an assigned geographic location or vertical market a plus.

Qualifications: Excellent communications skills; ability to work independently with minimal direct supervision; in-depth knowledge of hotel sales and techniques to include strategic thinking; telephone and personal presentation skills are required; proven progressive track record of sales goals achievement; must be willing to work flexible hours in order to accommodate the client; strong knowledge of various market segments to include corporate, association, incentive, SMERF and other vertical markets or combination thereof; working knowledge of cost factors (room rates, food and beverage, museum operations) and the conference service operations; uphold a strong understanding of contracting processes and negotiating skills to secure multiyear contracts.

Source: Hospitality Online

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