Omnichannel Customer Engagement Leader

1 month ago

Salt Lake City, United States bioMerieux SA Career Site - MULTI-LINGUAL Full time

A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 45 countries and serve 160 countries with the support of a large distribution network.
Come and join a family-owned global company with a long-term vision, and a human-centered culture.

 

 

 

Our Clinical Global Marketing Communication department is looking for an Omnichannel Customer Engagement Leader to support our clinical business strategy by driving customer acquisition, retention and loyalty for our Clinical business solutions.

In this highly digital marketing-focused role, you will work closely with global and local marketing communication leaders in charge of campaigns and with market managers to define an omnichannel strategy to drive prospect and customer engagement with our clinical solutions.

You will identify and activate the right channels and content by segment to engage, retain and add value to our customers.

Your in-depth knowledge of SalesForce and Marketo environments is essential, enabling you to guide teams in the effective and targeted management of marketing campaigns.

 

In charge of analyzing the performance of marketing campaigns, you will provide reports, dashboards and data impact on ROI to the company's key players, enabling them to adjust targets at the time of deployment.

You will work closely with product owners of bioMérieux's digital applications and platforms (Marketing Automation, Sales Enablement, CRM, biomerieux.com and eCommerce) to promote alignment with marketing objectives and strategy.

You will join a team of marketing communications, digital and event specialists, who contribute every day to the deployment of marketing messages and campaigns for bioMérieux's clinical applications, based in France and the United States.

 

What will be your mission?

 

Three areas of mission:

 

Omnichannel customer engagement strategic focus

  • Develop a clinical marketing-led customer engagement strategy and prepare and execute an operational plan.
  • Support Marketing Communications and Market Managers in content optimization and message positioning to enhance customer engagement.
  • Prepare well-defined specifications for the effective use of channels within the omni-channel approach to achieve customer engagement objectives, in line with marketing plans and customer segmentation.
  • Ensure that the lead management process is effective, adopted and deployed within the marketing function

 

Analyzing and measuring results

 

  • Pull and analyze campaigns data to understand target audiences preferences and needs.
  • Share proficiently data on monthly and quarterly basis to highlight insights and make actionable decisions with marketing and commercial teams.

 

Business interactions & trainings

  • Work closely with internal teams to define an optimal customer experience at all points of interaction, especially online.
  • Contribute to the creation and deployment of training courses for onboarding the Marketing function on the subjects of marketing campaign performance and omnichannel customer engagement.
  • Business interactions include (but are not limited to) the following functions:
  • Franchise Market Managers (global, regional, local),
  • Marketing Communications & Marketing campaigns leaders,
  • Digital Marketing teams,
  • Corporate communications
  • Commercial Operations Excellence
  • Product owners of digital applications & platforms for business
  • Commercial team representatives,
  • Customer service representatives,
  • Medical Affairs communication team.

 

Who are you?

 

  • Minimum 4 years of higher education
  • 4 to 5 years’ experience in a similar position in an international context
  • Proven experience in customer engagement management, particularly in omni-channel & digital environments
  • Very comfortable with marketing fundamentals, particularly in the execution of operational plans and tactics
  • Customer centric & result-oriented, sharing data via reports and dashboards
  • Strong team spirit and collaborative work among peers and with members of other department/functions
  • Demonstrated written and verbal communication skills
  • Ability to manage and motivate cross-functional teams to achieve business objectives
  • Familiar with customer touch points and customer relations
  • Trained and proficient in Marketo and SalesForce solutions
  • Proficiency in online customer data analysis and lead management processes
  • Excellent problem-solving and decision-making skills
  • A fluent level of English is required in order to successfully carry out the missions of this position
  • You have a basic knowledge of French / operational level
  • You are an autonomous, rigorous and organized person, you know how to anticipate and manage priorities
  • Good sense of adaptation, resilience
  • You have the ability to make proposals and to evolve in an international and matrix context

 

Occasional travels

bioMérieux welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.

  • Omnichannel Customer Engagement Leader

    1 month ago

    Salt Lake City, United States bioMérieux Full time

    A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 45 countries and serve 160 countries with the support of a large distribution network.Come...

  • Associate Director, Omnichannel Marketing

    3 days ago

    Oklahoma City, United States EPM Scientific Full time

    Job Title: Associate Director, Omnichannel Marketing (Consumer) Location: Greater Boston Responsibilities: Proactively develop omnichannel strategies for upcoming product launch and disease state branded platforms. Effectively manage relationships with vendors. Implement omnichannel campaigns for a strong competitive landscape. Requirements: 5+ years of...

  • Store Leadership Trainee

    19 hours ago

    Salt Lake City, United States Kohl's Full time

    Overview: Looking for a career where you can own your personal development? Where the self motivated are valued and teamwork is just as important? Look no further! Store Leadership Trainees, or SLTs (Leaders in Training), go through a 12 week structured training program that prepares you to be an Assistant Store Manager in one of our $10M-$20M dollar...

  • Shift Leader

    4 weeks ago

    Salt Lake City, United States Marco's Pizza - MPUT Full time

    Job DescriptionJob DescriptionMarco's Pizza #6015 - 5510 S 900 E, Murray, UT 84117Marco's Pizza is one of fastest growing pizza chains in the country! And we are looking for Leaders to continue our momentum. Marco's Pizza store crews are like families. To maintain that environment, we need Shift Leaders to be highly engaged and to display...

  • Distribution Center Supervisor

    4 weeks ago

    Salt Lake City, United States Duluth Trading Company Full time

    ** Distribution Center Supervisor - Inbound/Retail Operations** **Job Category****:** Distribution, Contact Center, and Operations **Requisition Number****:** DISTR03724 Showing 1 location **Job Details** **Description** **Purpose of Position:** The Inbound/Retail Supervisor position is responsible for providing leadership within the Salt Lake Inbound and...

  • Customer Engagement Representative

    1 week ago

    Lake Success, United States beBee S US Full time

    Ace Concepts Inc. specializes in all things Customer Engagement, Sales, and Marketing. For years, we have worked with some of the best and brightest clients field and we are hopeful for many years to come in our partnership. Through our unique, hands-on approach, we have been able to drive our clients’ growth and exceed their expectations time and time...

  • Kitchen Leader

    2 days ago

    Salt Lake City, United States Chipotle Mexican Grill Full time

    Kitchen Leader (24015294) Description **CULTIVATE A BETTER WORLD** Food served fast does not have to be a typical fast-food experience. Chipotle has always done things differently, both in and out of our restaurants. We are changing the face of fast food, starting conversations, and directly supporting efforts to shift the future of farming and food. We hope...

  • Team Lead Customer Service

    2 days ago

    Salt Lake City, United States Raisin Full time

    Your Responsibilities Leadership and Team Development: Team Performance Management: Provide ongoing constructive feedback, coaching, and training to improve individual and team performance. Employee Engagement: Foster a positive work environment, promoting teamwork, and addressing any concerns to maintain high levels of employee engagement. Employee...

  • Team Lead Customer Service

    2 days ago

    Salt Lake City, United States Raisin Full time

    Your Responsibilities Leadership and Team Development: Team Performance Management: Provide ongoing constructive feedback, coaching, and training to improve individual and team performance. Employee Engagement: Foster a positive work environment, promoting teamwork, and addressing any concerns to maintain high levels of employee engagement. Employee...

  • Store Team Leader

    1 day ago

    Salt Lake City, United States Hana Group Full time

    Job DescriptionJob DescriptionCompany DescriptionHana Group North America, a division of Hana Group, is the global leader in Japanese-inspired cuisine sold in grocery retailers and commerce marketplaces. At Hana Group North America, we collaborate with leading grocery retailers to sell Sushi and other Japanese inspired cuisine under the brands Genji and Mai...

  • Shift Leader

    2 days ago

    Salt Lake City, United States Wendy's Full time

    Why Wendy's Quality is our Recipe here at Wendy’s. And like the fresh ingredients that go into our recipes, we want our employees to also be top-notch. Not only do we want you to provide customers with great-tasting food, but also with service that puts a smile on their faces and keeps them coming back for more. We are currently hiring for Shift...

  • Entry Level Representative- Customer Service

    1 day ago

    Salt Lake City, United States AU Standard Full time

    Are you a dedicated, self-driven individual with a passion for providing outstanding customer support? Do you have a reputation for consistently prioritizing customer satisfaction? If so, we are looking for you to join our team as a Customer Service Representative. Our mission is to foster positive relationships with our customers and donors, educate them...

  • Customer Service Specialist

    3 weeks ago

    Salt Lake City, United States The Judge Group Full time

    The Judge Group is an international leader in business technology consulting, talent solutions, and learning and development.One of our top financial services clients is looking for a Customer Service Specialist.Job Title: Customer Service SpecialistLocation: Salt Lake City, UTWork Environment: Onsite 30 days during training, then hybrid remote/onsite. It is...

  • Customer Service Specialist

    4 weeks ago

    Salt Lake City, United States The Judge Group Full time

    The Judge Group is an international leader in business technology consulting, talent solutions, and learning and development.One of our top financial services clients is looking for a Customer Service Specialist.Job Title: Customer Service SpecialistLocation: Salt Lake City, UTWork Environment: Onsite 30 days during training, then hybrid remote/onsite. It is...

  • Customer Service Representative

    2 days ago

    Salt Lake City, United States JUST RIGHT AIR Full time

    Job DescriptionJob DescriptionDescription:At Just Right, we pride ourselves on providing exceptional customer service and building strong relationships with our clients. As a Customer Service Representative, you will serve as the interface between our company and our valued customers, ensuring their inquiries are answered, problems are resolved, and their...

  • Customer Care Specialist

    1 day ago

    Salt Lake City, United States Serenity Healthcare, LLC Full time

    Customer Care Specialist Onsite - Holladay, UT Learn how healthcare should be delivered - help people - build a career - no healthcare experience required. Through an innovative approach and patient-centered care, we are revolutionizing the field of healthcare by providing patients with access to TMS treatment. We are seeking a Customer Care Specialist for...

  • Entry Level Associate- Customer Service

    12 hours ago

    Salt Lake City, United States AU Standard Full time

    We are in search of a dedicated, enthusiastic, and results-oriented professional to join our team as a Community Outreach and Customer Service Associate. In this role, you will be instrumental in advancing community engagement and providing top-notch customer service, all while supporting our mission of achieving ambitious goals in the upcoming year for both...

  • Customer Service Representative

    2 days ago

    Salt Lake City, United States FDS Distributors Full time

    Job DescriptionJob DescriptionDescription:Position Summary:The Customer Service Representative is responsible for providing customer interface and provides a variety of services, solutions, support, and information in a manner that builds trust, confidence, and long-term business. The customer service/inside sales representative is the primary internal...

  • Customer Care Specialist

    1 day ago

    Salt Lake City, United States Serenity Healthcare Full time

    Job DescriptionJob DescriptionCustomer Care Specialist  Onsite – Holladay, UT Learn how healthcare should be delivered – help people – build a career – no healthcare experience required. Through an innovative approach and patient-centered care, we are revolutionizing the field of healthcare by providing patients with access to TMS treatment. We...

  • Customer Care Specialist

    2 days ago

    Salt Lake City, United States Serenity Healthcare Full time

    Job DescriptionJob DescriptionCustomer Care Specialist  Onsite – Layton, UT  Learn how healthcare should be delivered – help people – build a career – no healthcare experience required. Through an innovative approach and patient-centered care, we are revolutionizing the field of healthcare by providing patients with access to TMS treatment. We...