VP Brand Management

4 weeks ago

New York, United States Haddad Brands Full time

Description

Haddad is a privately held family business with over 70 years of experience in the children’s wear apparel and accessories industry. Haddad is the leading children’s wear manufacturer representing the most iconic American brands in the world; Nike, Brand Jordan, Converse, Hurley and Levi’s. Our talented professionals are leaders in design, sourcing, sales and global distribution. With over 15 locations and 800 employees globally, it is no surprise that we are already the number one children’s wear company in the world.


Overview:

  

The Vice President Brand Management will define and oversee the strategy, vision and execution for their brand’s business.


Key Accountabilities: 

  • Partner with cross functional leadership to ensure division alignment and overall company vision and drive the company’s strategic initiatives
  • Partner with licensor’s executives to develop and execute a holistic approach to drive business strategy on a brand level
  • Work closely with licensor to understand the brand aesthetic and season strategy to effectively lead and support the sales team
  • Oversee all aspects of brand management, including brand strategy, competitive landscape, product development, pricing models and inventory management
  • Lead the brand globally to educate and guide best practices
  • Develop and execute three-year financial plans, including pricing and seasonal strategies, by account and by market
  • Partner with Sales to support individual accounts and travel as required to present product, strategy, and financial targets for season sell-in for both in store and digital businesses
  • Partner with Planning to finalize factory buys, optimize growth, drive replenishment, and manage close out levels  
  • Partner with Sourcing to meet price targets, ensure PP product quality is achieved, and support on time delivery
  • Partner with the warehouse to monitor delivery and audit key items/replenishment for quality and accuracy
  • Partner with Merchandising regarding sell through performance and competitor performance. Provide insights for future product development and opportunities, support seasonal assortment planning by customer and create suggested assortments by channel/consumer to drive year over year adoption rate for the total business
  • Manage monthly sales performance by account (including sales booked and shipped) to ensure goals are being met and at-once opportunities are being driven. Provide competitive market analysis by brand 
  • Collaborate with the Visual/Marketing team to position brand properly from an in-store and digital perspective 
  • Recruit top talent, train, develop and motivate team members
  • Special projects as assigned

    Requirements

      Required Skills/Abilities/Education:

    • Bachelor’s Degree in Fashion Merchandising, Business Administration or related field
    • 10+ years of experience in the wholesale fashion industry
    • Ability to travel as needed (up to 40%) 
    • Strong communication, presentation and organization skills
    • Must be a strategic thinker, persuasive and collaborative 
    • Ability to lead and motivate sales team
    • Ability to understand, interpret and execute the brand’s needs

      Consistent in-office presence is vital to the role as it is for all Haddad Brands team members, so that we all have a full appreciation, aesthetically and tactilely, of the qualities that define our brand partners’ products and set them apart from their competitors.  

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