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ADMISSIONS & MARKETING DATA MANAGER, School of Law, Communications & Marketing

2 months ago


BOSTON, United States Boston University Full time

The BU Law Communications, Marketing & Graduate Admissions Office seeks an experienced Graduate Admissions Operations & Data Manager to join a talented team of professionals who are spearheading efforts to optimize enrollments in BU Laws LLM, masters degree, and certificate programs and advance the law schools reputation as one of the nations top law schools. This role is responsible for data collection, maintenance, analysis, and reporting for applicants at each stage of the enrollment funnel and for optimizing the function of the various tools and technologies such operations require. They manage the electronic application process for all candidates and maintain individual candidates application, scholarship, and admission records, performing all necessary database functions to ensure accuracy of applicant records and integrity of enrollment funnel data. Additionally, this role holds primary responsibility for ensuring that international applicants have submitted required visa-related documents, that their status is updated accordingly in the system of record, and that electronic records are transferred to the University's international student office for timely updates to SEVIS records and the delivery of immigration documents for visa processing.

The manager is the main liaison with the University's central graduate enrollment office for graduate program enrollment data and is responsible for the integrity of data that migrates between the admissions CRM, the University's student information system, and the international student office. They engage in data analysis and reporting to discover actionable insights, supporting the maintenance and optimization of predictive admission and scholarship models that inform enrollment management strategies. They also troubleshoot and resolve technical issues related to admissions, marketing, and recruitment technology solutions and maintain documentation for all operational processes. In addition, the Manager serves as a primary resource to prospective students, responding to prospective student inquiries via emails and phone calls and participating in recruitment activities including virtual information sessions. They also train department staff and student workers on the proper use of database and technology systems.

Required Skills

  • Bachelor's degree required; Master's degree preferred.

  • Demonstrated knowledge of data analytics and reporting, with the ability to synthesize data, draw conclusions, and provide actionable insights.

  • Experience using historical data to project future results and forecast enrollments and revenue.

  • Proficient with technology, particularly database systems; data analysis and reporting tools with the ability to learn new systems swiftly.

  • Experience with higher education technology platforms preferred.

  • Must have excellent organizational, analytical, and problem-solving skills, as well as solid communication, customer service, and interpersonal skills.

  • Strong attention to detail and the ability to multitask is required.

  • Advanced knowledge of Microsoft Excel preferred.

  • 3-5 years of relevant experience required; experience in higher education admissions strongly preferred.

    We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, natural or protective hairstyle, religion, sex, age, national origin, physical or mental disability, sexual orientation, gender identity, genetic information, military service, pregnancy or pregnancy-related condition, or because of marital, parental, or veteran status. We are a VEVRAA Federal Contractor .

Required Experience