Performance Marketing-CFx

4 weeks ago

Brooklyn, United States JPMorgan Chase Full time

Job Description
The role will lead strategic development and execution of One Chase Marketing initiatives across multiple LOBs and requires a candidate that is passionate, resilient and tenacious. An individual who thrives on challenging situations, maintains a positive attitude, and possess excellent communication skill to engage with stakeholders at all levels.
As a Marketing Strategy lead, you will spearhead the development and execution of strategic marketing initiatives across multiple teams and stakeholders. You will support discovery and launch of Chase-wide marketing initiatives across multiple audience segments and products, and demands exceptional cross-functional leadership, strategic thinking and adaptability in a dynamic environment. You will be responsible for guiding collaboration, influencing stakeholders, and delivering impactful marketing strategies across the spectrum of owned, earned, and paid channels to achieve business objectives. Harness the power of the Chase Masterbrand to grow brand strength and leverage it to drive new and expanded customer relationships.
Job Responsibilities

  • Lead the development and implementation of comprehensive xLOB marketing strategies to support business goals and objectives, including acquisition, deepening and engagement - centered around communication theme and customer segment priorities
  • Collaborate closely with cross functional teams, including Digital Product, Channel Strategy, DCE, Line of Business Marketing, Marketing Operations to understand trends and support the development of the One Chase marketing plans to drive full funnel behaviors across the Chase suite of products
  • Define and prioritize marketing initiatives based on the needs and objectives of many stakeholders
  • Drive cross functional teamwork and ensure effective communication and collaborations throughout the entire marketing process
  • Develop and maintain relationships with key stakeholders, including executives, to gain support and alignment for marketing initiatives
  • Conduct market research and analysis to identify trends, opportunities and challenges to inform marketing strategies
  • Monitor and evaluate performance of marketing programs, providing insights and recommendation for optimization
  • Serve as a strong advocate for One Chase Customer-First initiatives, ensuring consistency and alignment across all marketing efforts
  • Stay abreast of industry trends, best practices and emerging technologies to continuously improve marketing efficiency
  • Seek, develop and execute Chase xLOB marketing opportunities that drive scaled efficiency across the organization


Required Qualifications, Capabilities, and Skills

  • Marketing leader with 7+ years of experience
  • Demonstrated strategic thinking ability with data driven approach to decision-making and customer-centric view
  • Exceptional communication and presentation skills. Proven ability to articulate ideas and strategies with stakeholders at all levels of the organization.
  • Outstanding leadership, relationship building and influencing skills. The position requires a large degree of cross-functional collaboration and coordination
  • Proven experience in marketing roles with demonstrated success in developing and executing strategic marketing initiatives across a large cross functional organization
  • Ability to identify and capitalize on "white space" opportunities, leveraging creativity and innovation to drive results
  • Resilience and tenacity, as well as comfort working through ambiguity and delivering results in dynamic and rapidly evolving environment
  • Creative problem solver with a proactive and result oriented mindset and self-starter, positive attitude
  • Bachelor's degree required


Preferred Qualifications, Capabilities, and Skills

  • Management of layered, matrixed teams
  • Digital marketing
  • Integrated omni-channel planning


About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. For those in eligible roles, discretionary incentive compensation which may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
Marketing & Communications teams shape the firm's brand and protect and grow the firm's excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.

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