Director, Digital
1 month ago
Abbott Rapid Diagnostics â Director, Digital & Artificial Intelligence
Abbott is a global, broad-based health care company devoted to the discovery, development, manufacture and marketing of nutritional, device, diagnostic, and generic pharmaceutical products. Â We employ 100,000+ people and market products in 130+ countries around the world.
SUMMARY:
Director of Digital & Artificial Intelligence is responsible for defining the Digital & AI strategy for Global Strategic Marketing organization in Infectious Diseases Business Unit of Rapid & Molecular Diagnostics.
This includes consideration of current best practices in the industry and within a company, recommendation on how to best leverage Digital & AI technologies to deliver on the long-term objectives for the business unit, development of an initiative roadmap including staffing and funding requirements to execute it, and establishment of the Digital & AI center of excellence for the Global Strategic Marketing organization that will drive the strategy & execution moving forward.
KEY RESPONSIBILITIES:
* Assess the current Digital & AI landscape, including best practices within the industry and company
* Develop a value proposition and recommendation for development and adoption of specific AI enabled solutions to deliver on the long-term objectives for the business unit
*Develop a framework to evaluate options for different AI product roadmap ranging from open source, trained LLMs, untrained LLMs along with rationale and success metrics.Â
* Develop an initiative roadmap including staffing and funding requirements to execute it
* Establish Digital & AI center of excellence for the Global Strategic Marketing organization
* Depending on the strategy, staff an internal team to execute the strategy & the initiative roadmap, or recommend an outsourcing model to accomplish the objectives
* Establish Digital & AI center of excellence for the Global Strategic Marketing organization and Regional Marketing teams, including development of best practices and training curriculums
* Collaborate with internal & external stakeholders, including but not limited to global and regional teams, corporate, cross functional partners, consultancies, agencies, and executive leadership levels
* Serve as Global Marketing AI subject matter expert: Execute training and education on use of AI to maximize the Global Marketing teams knowledge
MINIMUM QUALIFICATIONS:
- 10+ years of experience with progressive responsibility in brand or product management in consumer, health tech, or diagnostics marketing; or a combination of the three
- Ability to interact directly with executive leadership to drive strategy and investment decisions
- Track record of innovative thinking and ability to analyze & catalyze information from complex and ambiguous sources into simple, clear, and actionable business plans
- Strong strategic thought leadership, written, and verbal communication skills
- Demonstrated cross-functional leadership and collaboration skills
- BS/BA in Marketing, Information Technology, or other related field
PREFFERED QUALIFICATIONS:
- Masters in Business Administration, Information Technology, or other relevant field
- Experience working with & implementing AI marketing solutions Â
The base pay for this position is $162,000.00 â $324,000.00. In specific locations, the pay range may vary from the range posted.
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