Associate Product Manager

2 weeks ago

St Paul, United States Abbott Laboratories Full time

The Opportunity

Our location in New Brighton, MN, currently has an opportunity for an Associate Product Manager in our Vascular division. This individual will support downstream marketing initiatives, product launches, and programs from concept through a 360-surround sound execution approach. This will include implementation via the U.S. commercial organization, conferences, and digital media.

 

What You'll Work On

As the Associate Product Manager, you will work to implement marketing and sales strategy for a few of the organization's more complex and strategically significant products in order to meet established sales and market share targets. You will be a key contributor in the development and execution of best-in-class tactile plans utilizing deep marketing insights to drive innovative marketing campaigns. In this position, you will be regarded as a technical expert related to assigned products with broad knowledge of related fields. You will work closely with the U.S. commercial organization, internal stakeholders and external customers.

  • Build, develop and execute downstream product-specific marketing strategy and tactical plans to drive U.S. marketing strategic objectives.
  • Collaborate with Marketing Communications to guide messaging, branding, and external communications efforts. Plan and execute multi-channel marketing programs and campaigns.
  • Develop, manage, and implement sales promotional pieces to support business strategy. Create sales tools for effective customer communications (brochures, presentations, messaging, sales aids and other media).
  • Conduct market research and thoroughly understand competitive offerings to guide competitive strategy and provide sales force with appropriate positioning and tools to differentiate product(s) versus the competition in a profitable manner that adds value to the customer.
  • Participate in and support regional meetings, national sales meetings and tradeshows to drive customer adoption. Gather information and develop deep knowledge of the customer experience through informal and formal means such as spending time in the field with customers and sales personnel.
  • Support the U.S. commercial organization on day-to-day activities; serve as product expert and assist with troubleshooting.
  • Manage conference activities, create symposia presentations, and build relationships with key opinion leaders (KOL) to drive customer engagement.
  • Support product launch planning and execution. Work closely with Global Marketing, Marketing Communications, Program Management, R&D, and Sales Training to assess launch timelines, develop marketing claims, create launch collaterals, design training materials, and support sales force training. Collaborate with sales management to develop and execute product launches and marketing strategies.
  • Manage external agency relationships to develop and execute effective marketing campaigns and use appropriate data to measure effectiveness of marketing initiatives. Assist with budget management.
  • Collaborate with Commercial Excellence and Marketing Intelligence to monitor sales volume, revenues, and quarterly share performance.
  • Work with Demand Planning to prepare sales forecasts and adjust according to performance.
  • Comply with all regulatory and compliance requirements, including company policies, operating procedures, processes, task assignments.
  • Maintain positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.

Required Qualifications

  • Bachelorâs degree
  • 3 years (4-5 years preferred) of product management/marketing experience required (or equivalent experience + masterâs degree/MBA or higher.)
  • Experience in medical device industry preferred
  • Product launch experience preferred
  • Proven track record of successful project management and simultaneous execution of multiple projects 
  • Ability to work as an individual contributor and as a teammate in a fast-paced, high-visibility, collaborative environment
  • Excellent verbal, written, and presentation skills along with interpersonal skills to communicate with team members, other departments, upper management, commercial organization and consumers of the companyâs products
  • Strong organizational, prioritization and follow-up skills, as well as attention to detail
  • Strong analytical skills preferred
  • Proficient in Microsoft Excel, Word, and PowerPoint
  • Ability to quickly learn technical aspects of the product portfolio and serve as a resource for the sales field
  • Natural tendency to be curious, positive, and creative
  • Sincere empathy for the customer and a commitment to delving deep into the challenges they present or experience
  • Willing to travel 15-20%

Apply Now

* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:  www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews.



The base pay for this position is $83,000.00 â $166,000.00. In specific locations, the pay range may vary from the range posted.

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