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Digital Content Strategy-Senior Associate

3 months ago


Philadelphia, United States JPMorganChase Full time

Job Description
Chase for Business® is about helping small business owners start, grow, and run their business. We not only want to be their partner for financial solutions, but to also help business owners get easy access to experts, solutions, and content that will help them beyond banking. Business Banking Marketing's Digital Shopping & Customer Journey team is responsible for the customer experience and performance within our digital ecosystem and increasing appeal among aspiring minority entrepreneurs. The team focuses on developing the strategy across educational & news content, SEO, owned media, digital strategy, site optimization and platform capability to deliver a first-class customer experience.
Job Summary
As a Content Strategy Sr. Associate, on the Chase for Business team, you will take charge of creating educational content such as SEO keyword-based articles, infographics, videos, and testimonial stories that cater to our clients and prospects at every stage of their business lifecycle. You will spearhead cross-functional teams and work closely with production partners and stakeholders across JPMorgan Chase to craft and execute content strategies that captivate small business owners, boost brand recognition, and ultimately lead to lead generation.
Job Responsibilities

  • Develop and execute content strategy with a leading creative agency, internal digital partners, and line of business partners
  • Identify strategic content priorities across Chase for Business teams, partners, segments, events, and key stakeholders
  • Manage content editorial calendar with agency and stakeholders
  • Lead approval processes for Legal, Compliance and Brand
  • Oversee production process from end to end including language translation process
  • Coordinate with social and paid distribution partners to promote content
  • Partner closely with SEO teams to align content production with search strategies and results
  • Manage campaign analytics performance and reporting, tracking key metrics including account production, landing page performance and owned media and social media campaign reach


Required qualifications, skills and capabilities:

  • Organized, detail-oriented, and effective communicator who can smoothly interface with clients and is interested in sharing their stories
  • Enjoys creative work and developing content ideas from abstract concepts
  • Comfortable managing complex workstreams with cross-functional partners
  • Interested in how marketing drives quantifiable business results
  • Looks for the big picture, considering impacts outside their given initiatives, not afraid to challenge the status quo,
  • Develops strong partnerships; leads through collaboration; recognized as a team player
  • Is driven to take initiative, influence others, and achieve results
  • Has experience managing multiple initiatives simultaneously to successfully meet targeted deadlines
  • Can quickly grasp procedural guidelines to ensure compliant project launches and up-to-date content


Preferred qualifications, skills and capabilities:

  • Bachelor's degree in Marketing, Communications, Business, or related field; advanced degree or certifications preferred.


**Please note, we are back in the office in a hybrid model (3 days a week) we will not consider 100% remote or other locations if not listed on this requisition
About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. For those in eligible roles, discretionary incentive compensation which may be awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
Our business bankers work in the Consumer Bank to provide financial solutions to small business owners across the U.S. Customers turn to us for financing and advice as they start, run and grow their businesses. We partner with clients throughout the process, investing in our communities and people for the long-term.