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Data Scientist, Business Marketing Group

2 months ago

Austin, United States Meta  Full time

Data Scientist, Business Marketing Group


Austin, TX | Menlo Park, CA
Business Marketing Group (BMG) contributes directly to Meta's mission by connecting advertisers and businesses with their customers and helping them grow through a variety of advertising solutions. We succeed when we help our customers grow their business.
The BMG team is searching for a Data Scientist. The Data Scientist will run experiments and build models to provide insight into our customer base, identify opportunities, and measure the impact of our marketing strategy and tactics. Ideal candidates love breaking down problems, building solutions, delivering actionable and data-driven insights, and working in a fast-paced, dynamic environment.
Data Scientist, Business Marketing Group Responsibilities
Take advantage of massive amounts of structured data to understand how our customers interact with our product and service offerings
Proactively identify opportunities to improve the experience of businesses on the Meta family of apps
Lead the measurement, analysis, and interpretation of results from data requirement gathering, to modeling, and recommendations
Partner with cross-functional teams to identify new opportunities requiring the use of modern analytical and modeling techniques
Applies multiple statistical approaches as needed
Writes elegant, reproducible code as needed to execute analyses
Design and execute experiments (e.g., A/B testing, multi-armed bandit)
Communicate insights and recommendations to business leads and influence strategic decision-making
Makes use of optimized storage and access solutions to ensure high-performance
Follows standard software engineering processes to design, develop, document, review, test, analyze, and release code
Identifies appropriate data collection tools, techniques, or methods to be used for a specific research problem
Leverages internal data, as well as market trends, to triangulate data sources and create well-informed business narratives that drive action
Minimum Qualifications
Currently has, or is in the process of obtaining a Bachelor's degree in Computer Science, Computer Engineering, relevant technical field, or equivalent practical experience. Degree must be completed prior to joining Meta.
3+ years of experience in a data science capacity in a business strategy, marketing, finance, engineering, or analytics organization
3+ years of experience with data querying and manipulation using SQL, Python, or R Experience with experimental design
Experience with data analysis and statistical modeling using the R or Python ecosystems, with packages such as pandas, Statsmodels, Scikit-learn, Tidyverse (dplyr, ggplot2, etc.)
Experience with stake holder communication and presentation skills
Bachelor's degree in Computer Science, Computer Engineering, relevant technical field, or equivalent practical experience.
Preferred Qualifications
An MBA or Master’s or Doctorate degree in a quantitative discipline like Math, Statistics, Economics, Computer Science, Physics, Engineering, Operations Research
Self-starter, comfortable with ambiguity, experience initiating and driving projects with minimal oversight and guidance
Proven track record of leveraging data to deliver business value and present data-driven insights to business audiences
Experience developing data pipelines via SQL and Python-based ETL framework
Experience with or in online marketing and advertising data analysis
Experience using version control tools such as git or mercurial
Experience building cross functional relationships across a variety of functions to launch projects to drive business value
Experience communicating with and influencing technical and non-technical audiences (engineers, data scientists, program managers, marketers)
Experience working with or in support of diverse communities