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Assistant Director for Marketing and Promotions

2 months ago

Beaumont, United States Lamar University Full time

Posting Number 20112961
Position Title Assistant Director for Marketing and Promotions
FTE 1.0
Position Type Staff
Department Marketing & Communications
Position Summary Information
Job Summary/Basic Function
About This Role:
The Assistant Director for Marketing and Promotions reports directly to the Associate Athletic Director for Marketing. The successful candidate will be responsible for providing and coordinating all marketing, promotions, fan engagement, and creative content for assigned programs within the Athletics Department. This position will work closely with various athletics department staff to ensure marketing content and initiatives are aligned with contractual obligations, fan engagement functions and best practices.

What You’ll Do – Position Responsibilities:
Creates and implements marketing strategies, community outreach initiatives and in-
game promotional activities for assigned sports to increase fan engagement and game
attendance. Subsequently evaluate the effectiveness of deployed strategies to
recommend and implement changes as needed.
Responsible for the coordination of all in-game promotional activities, scripts, video and
fixed content, and other event presentation channels to ensure a positive and engaging
fan experience.
Interviews, trains, evaluates, coaches, and offers professional development support for
assigned student assistants, graduate assistants, and other temporary hourly personnel
to meet department objectives.
Provides direct support to various external-facing areas within the Athletic Department
to ensure contractual obligations related to creative content are fully satisfied.
Manages social media calendar for select sports.
Other duties as assigned by the Associate Athletic Director for Marketing to respond to
the needs of the university.

Key Competencies:
Experience working with creative content and design.
Demonstrated ability to communicate effectively with various audiences.
Proven track record with building and maintaining positive professional relationships with donors, potential donors, alumni and other stakeholders.
Proven experience and success in finding innovative and creative opportunities to engage multiple constituencies.
Demonstrated ability to manage time-sensitive tasks and prioritize work in a fast-paced environment.
Ability to work with individuals from a wide range of backgrounds and promote a collaborative work environment.

Physical Requirements:
This position required sitting and standing for extended periods of time and lifting to 25 pounds while performing the essential functions as described within the essential job functions.

Job Conditions:
Duties are typically performed within athletics facilities and other buildings or outdoors.

Who We Are:

Lamar University is an accessible global university for life-long learners with a passion for broad-based community engagement. As a vital contributor to the socioeconomic wellbeing and resilience of the Gulf Coast region, our expertise is recognized locally and beyond. Lamar University is home to more than 17,000 students and is among the fastest growing Texas colleges and universities. LU is a member of The Texas State University System, which is the first higher education system of Texas and maintains the lowest average tuition and fees of any university system in Texas. With more than 100-degree options and a community that cares, Lamar students are always proud to be Cardinals.

Lamar University is committed to fostering a culture where students, faculty and staff of all backgrounds can learn, work, and serve.

Benefits:

Health, dental & vision insurance
Life insurance
State of Texas Retirement plans
Tuition covered at 100% for employees, spouses and/or eligible dependents.
Paid time off – vacation, sick, and holidays.
To see more information about the available benefits, please visit: Insurance – Lamar University
Minimum Qualifications
Bachelor’s Degree in a field relevant to the position summary and essential job functions
1-3 years of professional experience in the field of Athletics working in advertising, promotions, public relations, communications, or related field.
EEO Statement
Lamar University is An Equal Opportunity Employer

Veteran's Preference Statement
Lamar University is proud to provide employment preference to veteran applicants in accordance with Texas 805 Government Code, Section 657.003.

Preferred Qualifications
Master’s Degree and working knowledge of applicable NCAA regulations.
Security Sensitive Statement
This position is security-sensitive and thereby subject to the provisions of the Texas Education Code §51.215, which authorizes the employer to obtain criminal history record information.
Salary Commensurate
Work Hours