Copywriter, Men's Digital

Found in: beBee S US - 3 weeks ago

New York City, United States Ralph Lauren Full time
Company Description
Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands. At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

Position Overview
The Copywriter, Men's Digital role is responsible for developing fresh, engaging, and brand-appropriate copy and content strategies that elevate our men's brands (Men's Polo and Purple Label) along with supporting the team on Sports, Watches & Jewelry, and Special Projects when needed. They will work with the concept design and brand marketing leads to develop optimal messaging and execute these strategies across all digital platforms in partnership with digital design and marketing teams. They are responsible for writing copy for their assigned brands and workstreams across RalphLauren.com, email, social, and other digital marketing channels.

Essential Duties & Responsibilities

* Partner with men's design, marketing, merchandising, digital design, and creative teams to develop the seasonal content strategies across assigned brands to drive business in line with global corporate strategy
* Write and edit copy for seasonal and global brand campaigns for site pages, email, social, and digital marketing
* Work with the Polo and Purple Label design teams and brand marketing leads to ensure optimal product messaging and editorial strategies for each campaign
* Partner with digital marketing and digital design teams to bring these strategies to life across digital creative
* Present copy in internal reviews and meetings with senior leadership, assuming responsibility that feedback is absorbed and actioned upon
* Partner with brand copy and product copy teams to ensure consistent messaging
* Use latest performance metrics to inform content and copy strategy and execution
* As needed, assist the digital copy team with support across all Ralph Lauren brands and channels, including but not limited to Sports, Watches & Jewelry, and Special Projects

Experience, Skills & Knowledge

* Past experience in fashion retail, editorial or agency environment preferred
* A personal passion for men's design, style, and luxury culture
* Strong conceptual skills with knowledge of how copy relates to design, graphics, and concept inspiration are highly desirable
* Excellent communication, organizational and problem-solving skills, plus the ability to function within deadlines, while working both independently and as part of a team
* Ability to represent Ralph Lauren Agency in meetings with stakeholders from across the company
* Knowledge of digital luxury and fashion retail
* Computer literate, proficiency with standard suite of digital software and social media

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