Manager Brand Communications

2 weeks ago

Portland, United States adidas Full time

 

Purpose: Support the development and management of the Sportswear brand communications strategy and plan based on the Global and US brand direction set by the Director and Senior Communications Manager and execute plans across all cross functional and relevant commercial teams.

 

Key Accountabilities:

  • Point person for category alignment with Business Units and channels, maintaining an in-depth knowledge of and contributing to business goals and positioning strategy
  • Maintain an in-depth understanding of the target consumer and surrounding culture to ensure relevant consumer insights fuel all marketing elements
  • Partner with Global to understand the global strategy, positioning and support plan for key concepts and influence the development of Global creative to ensure campaigns and tools are relevant within the US market
  • Support strategic planning phase of a Women’s horizontal trend and commercial plan for the US in close collaboration with the Brand Communication leadership, Business Units, Horizontal Comms Director, and Senior Manager
  • Drive overall integrated Comms plan for key concepts and category initiatives, including Newsroom, Partner Publishing, Retail, Events, Product, Sports Marketing, DTC, Digital and Trade Marketing in the development and implementation of campaign strategies and executional plans
  • Manage internal and external design / agency partners to extend or adapt the Global creative platforms as needed and develop content and tools to support the activation of integrated marketing plans
  • Drive implementation of seeding plans in coordination with Partner Publishing, Newsroom, Culture Marketing and SPOMA
  • Create and deliver holistic and inspiring presentations around the key concept or category marketing plans to support seasonal sell-in of product and marketing elements
  • Manage the category brand budgets and influence the direction of co-op budgets behind related initiatives

Knowledge Skills and Abilities:

  • Passion for sports
  • Experience in developing integrated marketing communications programs; hands on experience leading a digital strategy a plus
  • Strong understanding of how all the elements in the marketing mix affect consumer motivation
  • Experience developing innovative strategies and strong creative instincts
  • Strong customer-facing abilities; ability to partner and influence
  • Ability to lead and mobilize a cross-functional team without direct management responsibilities
  • Strong project management and planning skills
  • Strong presentation skills and extensive experience in building PowerPoint presentations
  • Understanding of commercial industry and related retail channels a plus

Qualifications:

  • BA in marketing, advertising or related field required.
  • Minimum four years of marketing experience, preferably with a sporting or consumer goods company or equivalent account management experience at an advertising/design agency
  • Equivalent combination of education and/or experience may be substituted for degree

 

 

  • Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best.  We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.
  • adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 14 weeks of paid parental leave.
  • Employees are eligible to earn an annual bonus based on both company and personal performance. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, twelve paid holidays throughout the calendar year and Service Time Off during milestone years.
  • We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote.  The working location of this position is Portland, Oregon.
  • Though our teammates hail from all corners of the world, our working language is English.

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