CRM & Communication Administrator

4 weeks ago

Americus, United States Georgia Southwestern State University Full time

CRM & Communication Administrator

Job ID269145
Location
Americus, Georgia
Full/Part TimeFull-Time
Regular/TemporaryRegular

About Us
Georgia Southwestern State University ¿ a four-year institution ¿ cultivates excellence in learning and teaching that encourages intellectual, personal, and social growth for students, faculty, staff, and the community. Georgia Southwestern State University is a comprehensive state university within the University System of Georgia that offers a full range of bachelor degree programs, along with selected master¿s and specialist degree programs.

Georgia Southwestern is committed to serving the needs of its developing region with educational programs for high school, for professional and technical graduates; post-graduate professional training; research and business services; and cultural enrichment. Through its national and international affiliations, the University links Southwest Georgia with the global economy and actively fosters a greater understanding of international business and culture.

Job Summary
This position is responsible for managing and maintaining the Office or Recruitment and Admissions CRM (TargetX/Salesforce) and supervising the various communication methods used to recruit and enroll new students.

Responsibilities

Supervises the Customer Relationship Management (CRM) system, which manages 100,000+ prospective students & applicants.

Supervises print, email, text, and social media messaging communication with prospective, applied, and enrolled students.

Supervises online registration for Admissions related special events.

Supervises Admissions telecounseling program.

Develops and updates recruitment materials in print and digital formats.

Supervises the purchasing and inventory control of recruitment and promotional materials.

Assists with the supervision third party marketing systems, Capture Higher Ed, StudentBridge, Covideo, etc.

Manages content on the Admissions website.

Responsible for training new employees and developing/maintaining appropriate materials as they relate to the CRM usage and marketing related materials.

Assist with oversight of Admissions special events.

Assist with the recruitment of students and processing of applications during high demand times.

Assist in operations management.

Assist with supervision of student workers.

Additional duties as assigned by the Director of Recruitment and Admissions.

Required Qualifications
Bachelor's Degree and two years relevant experience required; master's degree preferred.

Preferred Qualifications

Knowledge of admission practices, policies, and procedures.

Knowledge of Banner

Knowledge of and ability to explain academic, social, and service programs of the University.

Ability to supervise the work of others.

Must be outgoing, energetic, and enthusiastic, with excellent interpersonal skills and an ability to relate to young people.

Knowledge of Banner computer software helpful

Proposed Salary
$22.59 per hour. Annualized to $46,987

Knowledge, Skills, & Abilities
KNOWLEDGE

Knowledge of admissions requirements and standards.

Considerable knowledge of marketing and public relations strategies.
Knowledge of registration, orientation planning, and counseling.
Knowledge of CRM operations and strategic communication planning.
Knowledge of marketing and public relations strategies.
Knowledge of graphic and website design, including Photoshop, Illustrator, and other Adobe design products.

SKILLS
Skill in computer operations.
Skill in interpersonal communications.
Skill in oral and written communications.
Skill in explaining academic, social, and service programs of the University.

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