Vice President, Analytics

Position: Vice President, Analytics and Data Strategy â Full Time/Exempt

Department: Business Intelligence

Reports to: Senior Vice President, Business Intelligence and Strategy

Location: Arizona Cardinals (Tempe, AZ)

Format: In-person 

 

Cardinals Organizational Summary:   

The Arizona Cardinals Football Club is a professional football team within the National Football League (NFL). We compete in the National Football Conference (NFC) West division and call State Farm Stadium, in Glendale, Arizona, our home.

 

As one of the oldest pro football franchises in the U.S., the Club has established itself as a sport and cultural hallmark within Arizona, as well as a trailblazer for diversity, equity, inclusion, and belonging (DEIB) initiatives and firsts around the League.  Our vision is to build a leading sports organization that competes for championships, drives business results, creates loyal fans, develops proud employees, and inspires hope in our community. We are relentless in our pursuit of greatness on and off the field, while positively impacting our people, our fans, and our community.

 

If you want to join an organization that values putting the team first, doing what is right, growing with positivity, valuing every voice, while driving performance, we would love for you to join our team. Learn more about the Arizona Cardinals and see whatâs happening here. 

 

Job Summary:

The Vice President, Analytics and Data Strategy is responsible for the development, implementation and management of our sales and marketing systems and data infrastructure. This candidate is the product owner of sales and marketing technologies and will oversee the design and execution of these systems, ensuring alignment with key stakeholders and related business objectives. This role is responsible for developing strategies to aggregate customer data and effectively deploy sales and marketing campaigns to cultivate customer engagement. We are looking for someone who is not only a strategic thinker and an adept problem-solver, but also a leader that exemplifies our core values and behaviors, understands the importance of team cohesion and can maintain and enhance the existing positive team dynamics within the team and stakeholders from other departments.

 

Primary Job Duties:

The Vice President, Analytics and Data Strategy will have the daily responsibilities, without limitation, to include the following: 

• Manage every aspect of the Cardinal's Salesforce and marketing architecture and data infrastructure, developing and iterating on a roadmap, and ensuring implemented automations scale within our environment.
• Lead Marketing analytics organization to deliver innovative data solutions and optimize decision-making that utilizes statistical modeling and predictive analytics.
• Leverage data analytics to gain insights into customer behavior, preferences, and trends, and use this information to inform strategic decisions.
• Partner with Sales and Marketing departments to define and measure the most important KPIs for the marketing brand, campaigns, and distribution channels.
• Develop and execute a comprehensive CRM strategy aligned with the enterprise's business goals and customer needs. Developing innovative solutions using the most advanced Salesforce development techniques.
• Responsible for developing and driving short and long-term data strategy for the Marketing organization to improve the integrity and availability of data for marketing consumption and managing marketing-based requirements for data infrastructure needs.
• Evaluate, implement, and manage CRM systems and tools that support data collection, analysis, segmentation, and personalization efforts. Manage the process of evaluating, communicating, testing, resolving issues and deploying Salesforce platform upgrades/releases as needed.
• Define and track key performance indicators (KPIs) related to customer engagement, retention, and revenue growth. Gather reporting requirements and translate them into Salesforce reports and Power BI dashboards.
• Nurture relationship with NFL data team to ensure the Arizona Cardinals adopting best practices in data collection, data management and customer outreach.
• Partner with key stakeholders to look for new opportunities to leverage data within Marketing to enable decision making.
• Provide regular updates to executive leadership on sales and marketing initiatives, performance, and outcomes.
• Provide recommendations to the Ticket Sales leadership team on how best to leverage our CRM to execute on their strategic vision.
• Perform other related duties and responsibilities as assigned from time to time.

Qualifications/Requirements:

• Education: Bachelor's degree required.
• Experience: 12-15+ years of experience in Data and/or Analytics with 5-7+ years of experience leading a technical team and presenting to and working with executive leadership.
• Experience with CRM (Salesforce CRM/CPQ, KORE Software).
• Experience with Seat Geek SRO or other Sports Ticketing platform.
• Good working grasp in SQL.
• Experience with Eloqua Marketing Cloud or similar marketing tools.
• Experience in developing and managing modern analytics workflows, with a focus on efficiency and scalability.
• Ability to meet deadlines, handle and prioritize simultaneous requests, manage laterally and upwards, all with a professional and courteous attitude.
• Ability to work collaboratively with a variety of stakeholders, consultants, and vendors.
• Excellent business communication skills; ability to provide instruction to audiences of varying technical abilities.
• Proficiency with Excel (complex spreadsheet models, run pivots, v-lookups, etc.).
• Experience with data visualization tools (preferably Power BI).
• Outstanding analytical and problem-solving skills.
• Experience managing and mentoring a team.
• Strong work ethic and drive to improve.

 

Cardinals Benefits/Perks Summary:

 

The Arizona Cardinals Football Club has developed a comprehensive benefits package that provides economic and inclusive benefits to full-time employees. The Cardinals benefits offer care, protection, and support for employees and their loved ones. The Cardinals organization encourages an environment that is conducive to living a healthy, productive, and flexible lifestyle.

Benefits and Perks include, but are not limited to:

• Health, Dental, and Vision Insurance options; effective the first day of hire
• 401 (k) retirement option with employer match contribution
• Paid Time Off Accruals (including sick time accruals)
• Paid Time Off for most Federal holidays
• Time off for Maternity, Paternity, Military, and Bereavement
• MDLIVE: 24/7 medical support
• Flexible Spending Accounts (FSA) & Health Care Saving Account options
• Discounts on Cardinals gear & paraphernalia
• Tuition reimbursement & Professional Growth opportunities
• Daily free lunch
• Complimentary season tickets
• Subsidized gym memberships

 

The Arizona Cardinals Football Club is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.