Senior Manager, Corporate Partnership Activation
4 weeks ago
HBSE offers an energetic work environment built on collaboration, growth, and a quest to excel in everything we do. Prudential Center in downtown Newark, N.J. hosts more than 175 concerts, family shows and special events annually and is the fourth-ranked sports and entertainment venue in the U.S. by Pollstar and Billboard. It is home to the New Jersey Devils, a renowned NHL franchise with three Stanley Cup championships and a proud, passionate fan base.
The Philadelphia 76ers organization is one of the most storied franchises in American sports, led by some of the best and brightest minds across a diverse spectrum of industries, HBSE positions itself as one of the most pioneering, innovative global sports and entertainment businesses to date. The 76ers have attracted the industry’s top leadership talent from the NBA, NFL, NHL, MLB, MLS, UFC, and NCAA, resulting in one of the most exciting, rewarding, and dynamic work environments within the sports industry. The 76ers offer a best-in-class workplace culture built on collaboration, growth, and a quest to excel in everything we do.
OUR COMMITMENT TO DIVERSITY:
At HBSE, we engage, represent, and reflect diverse voices of employees, players fans, and communities. We are dedicated to hiring the best talent that is reflective of where we live, work, and play – across all groups and levels; supporting and developing every employee to reach their potential; and creating an inclusive environment that allows team members to bring their true authentic selves to work.
POSITION OVERVIEW:The Senior Manager, Corporate Partnerships Activation will lead the New Jersey Devils and Prudential Center in our goal of becoming the most sponsor-friendly building in the world, while also bringing targeted, exciting experiential marketing platforms to our partners. The Senior Manager’s responsibilities are directly related to the management and general business operations of the New Jersey Devils and Prudential Center, as they will build and cultivate long-term relationships and demonstrate an ability to think broadly and strategically to offer and fulfill integrated business solutions to our clients. The Senior Manager will also be responsible for managing Coordinator(s) who are responsible for activating partnerships of their own. RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED TO THE BELOW:
- Managing and fulfilling sponsorship accounts;
- Managing Coordinator(s), and the fulfillment of their sponsorship accounts;
- Planning, coordinating, and executing sponsor events, including promotions, hospitality, community programs, media, and signage;
- Monitoring program effectiveness against partner objectives and KPIs;
- Creating sponsorship proposals, recaps, and renewals, with a focus on sponsorship performance and renewal/upsell opportunities;
- Proactively identifying opportunities to enhance activation assets, plans, and processes to deliver partner results;
- Maintaining partner deliverables, as well as significant contract items, i.e. termination rights, purchase obligations, etc. in Kore
- Developing relationships at the highest levels with both sponsors and media partners;
- Developing and enhancing corporate relationships by exceeding and managing the expectations of all contractual elements and providing opportunities for added value;
- Presenting targeted and customized ideas and opportunities to help grow the business of each corporate partner by keeping current with goals, objectives, and the competitive corporate landscape in the market;
- Partnering with the Corporate Sales and Partnership Solutions departments to ensure that inventory elements are properly incorporated into sponsorship packages;
- Serving as a liaison with other departments on sponsored programs which include, but are not limited to game presentation, community relations, ticketing, etc.;
- Attending all home games to host sponsors and manage the execution of in-arena promotions as well as occasional departmental receptions or functions;
- Managing department-wide programs and initiatives, including but not limited to, the activation of sponsorships for owned events and sponsorship networking programs;
- Assist the Director, Corporate Partnerships Activation in leading departmental priorities, including revenue growth through current sponsors, driving internal business priorities through sponsorship activations, renewing sponsors, and providing world-class service to clients.
- Other duties as assigned.
KNOWLEDGE, SKILLS, AND ABILITIES:
- Must be self-confident, resilient and possess a high energy level and enthusiasm;
- Must be a strategic and critical thinker who is dynamic, forward-thinking, extremely analytical and well-organized;
- Must possess a strong research background and be an “out-of-the-box-thinker”;
- Must have the ability to rise to the challenge and provide the hard work necessary to succeed;
- Must possess outstanding problem-solving capabilities to address and resolve issues that face a growing enterprise.
- Must have well-developed interpersonal skills and the ability to relate to a wide variety of audiences, demonstrating strong communication skills;
- Must be comfortable with engaging in a variety of different communicative modes (verbal, non-verbal, and written) and being attuned to others through strong active listening skills;
- Results and bottom-line oriented yet will possess sensitivity towards people and values;
- Must have the ability to demonstrate uncompromised judgment and discretion with regard to interpersonal relationships;
- Must have a strong sense of self-awareness and emotional intelligence;
- Must be able to maintain confidentiality and use the utmost discretion when privy to sensitive information;
- Must be a flexible & reliable teammate, both within own department and within the company as a whole;
- Must possess a strong ability to manage one’s own time and prioritize tasks;
- Must be able to identify problems, their sources, and their potential solutions while continuing to successfully conduct day-to-day operations without interruption;
- Must have a strong command of reasoned, measured decision-making based upon analyzing the pros and cons of each potential decision to be made.
QUALIFICATIONS:
- 5 or more years of experience in partnership/sponsorship activation.
- Strong communication and teamwork skills
- Must be creative, strategic, and highly organized with strong project management skills.
- Superior customer service
- Experience in sports and entertainment preferred.
WORKING CONDITIONS:
- Travel Requirements: May be required to travel on rare occasions (
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