Chief Marketing Officer

3 weeks ago


Miami, United States Ekspert Counsel Full time

Job Summary
We are seeking a dynamic and strategic Chief Marketing Officer (CMO) to oversee the company’s overall marketing and advertising strategy. This role will be worked on-site out of the firm's Miami office.

Key Requirements / Responsibilities:

Developing Marketing Strategies:

  • Create tailored marketing campaigns for each practice area, emphasizing the firm's expertise in property damage, personal injury, nursing home negligence, medical malpractice, and immigration.

Brand Building and Reputation Management:

  • Enhance and maintain the firm’s reputation through thought leadership, client testimonials, case victories, and a robust digital presence.

Community Outreach and Advocacy:

  • Lead community-focused initiatives, sponsorships, and public service campaigns relevant to the firm’s practice areas.

Digital Marketing and SEO:

  • Collaborate with the firm’s marketing agencies to optimize the website and content for search engines.

Ad Budget Management and Market Expansion:

  • Effectively manage the advertising budget to align with the firm’s growth strategies.

Lead Generation and Client Acquisition:

  • Develop innovative strategies to attract potential clients across multiple channels.

Client Retention and Referral Programs:

  • Design programs aimed at retaining clients and fostering referrals.

Collaborating with Leadership:

  • Work closely with the firm’s leadership team to align marketing initiatives with the firm's strategic vision.

Tracking and Analyzing Performance:

  • Measure marketing ROI and acquisition costs, ensuring the success of campaigns through continuous data analysis.

Communication and PR:

  • Develop and implement a communication plan to address any negative press.

Job Type: Full-time

Pay: From $140,000.00 per year

Benefits:

  • 401(k)
  • Dental insurance
  • Health insurance
  • Health savings account
  • Life insurance
  • Paid time off
  • Vision insurance

Schedule:

  • Monday to Friday

Work Location: In person

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