Conversion Rate Optimization Specialist

3 weeks ago

Ogden, United States Salomon Full time

Job Description

OVERVIEW
Salomon is seeking a Conversion Rate Optimization Specialist to lead the conversion optimization efforts for Salomon.com in North America. The Conversion Rate Optimization Specialist will be responsible for analyzing website performance, identifying conversion barriers, and implementing strategies to enhance the user experience and drive conversion rate improvements. This role requires a deep understanding of eCommerce best practices, website analytics, and user behavior analysis.
WHAT MAKES THIS A GREAT PLACE TO WORK & PLAY:

  • Hybrid work schedule
  • A generous PTO policy, plus 15 paid annual holidays and 3 floating holidays
  • Half-day Fridays for 6 months of the year
  • An exceptional employee discount on all our products and sister brands (Arc’teryx, Armada, Atomic, Wilson)
  • “Powder Bell” powder days throughout the winter season
  • Free gym membership and resort season pass to local locations & mountains
  • Opportunities to engage in the community and with industry partners

ESSENTIAL DUTIES & RESPONSIBILITIES
To perform this job successfully, an individual must be able to perform each essential duty and responsibility satisfactorily:

Website Audit and Analysis:

  • Conduct comprehensive audits of Salomon.com to identify conversion barriers and areas for improvement.
  • Analyze website performance metrics and user behavior data to uncover optimization opportunities.

Strategy Development and Execution:

  • Develop and execute a robust conversion rate optimization strategy to enhance website performance.
  • Plan and analyze A/B and multivariate tests to optimize key website elements.

Collaboration and Implementation:

  • Collaborate with cross-functional teams to implement site enhancements and A/B testing initiatives.
  • Share insights and best practices with the global eCommerce team to drive continuous improvement.

Performance Monitoring and Reporting:

  • Monitor website performance and KPIs to track progress and measure success.
  • Provide regular reports and insights to stakeholders on optimization initiatives and their impact.

Research and Continuous Learning:

  • Stay updated on industry trends and emerging technologies related to conversion rate optimization and user experience design.

 

Qualifications

QUALIFICATIONS, SKILLS, ABILITIES & COMPETENCIES
The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and Experience:

  • Bachelor’s degree in marketing, Business Administration, or related field (Master’s degree preferred).
  • 3+ years of experience in eCommerce conversion rate optimization or digital marketing.

Skills and Abilities:

  • Proven track record of improving conversion rates and driving revenue growth.
  • Proficiency in website analytics tools such as Google Analytics.
  • Experience with A/B testing platforms like Optimizely or VWO.
  • Knowledge of UX/UI design principles and website usability best practices.
  • Excellent communication and collaboration skills.

Join Our Team: If you are a data-driven marketer with a passion for optimizing website conversion rates and enhancing the user experience, we invite you to apply for the Conversion Rate Optimization Specialist position at Salomon. Join us in our mission to inspire adventure and passion for outdoor sports while delivering exceptional products and experiences to our customers in North America.

 

Additional Information

Permanent contract, Full Time

Job located in : Ogden, UT

 

PHYSICAL DEMANDS & WORKING ENVIRONMENT
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to travel, talk and hear. The employee is frequently required to sit, stand and walk. The employee must occasionally kneel, stoop, crouch, twist and lift to 30 pounds, with or without accommodations.
Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate, but can involve exposure to varying noise levels, ranging from moderate to loud, as well as fla

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